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MAYA LAZOFF

309 Coat Bridge · Rogers AR 72001

                    479-431-9876 (home) · 201-925-1230 (mobile) · maya.lazoff@yahoo.com

PROFILE

Product Management, Marketing, and Business Development professional with extensive experience in enterprise software and information technology for the retail, banking, and financial services industries.  Excellent record of increasing revenue, market share, and profit through research and analysis of new markets and global competitiveness.  Creative, energetic problem solver with a unique blend of conceptual thinking and bottom-line business orientation, and an exemplary work ethic.

Expertise knowledge and skills in such areas as:

* Primary Market Research * Brand Positioning * Customer Relationship-building * Go-to-market Strategy * Forecasting, Financial Analysis and Budgetary Management * Contract Negotiation * Strategic Alliances

PROFESSIONAL EXPERIENCE

WAL-MART STORES INC., Bentonville, AR                                                                             2010 - present

World's largest retail corporation

             Product Manager, Information Systems Division

Manage all customer-facing store systems products including self checkout, self-service kiosks, and mobile devices for Walmart, Sam’s Club, and international business units. Maintain ownership of the product strategy and roadmap, establish value proposition for new technology solutions, and oversee business requirements gathering, specification of technical design, and rollout.  Lead a team of Product Analysts to research/define product enhancements to align with business customer needs and workflow.    

·     Pioneered the Sam’s Club 3-year front end strategy roadmap; member of the US Walmart-led global front end innovation core team

·     First ISD member on the Walmart Express core team; led initiative to reduce store systems IT cost from $79k to $50k

·     Lead product management initiative to measure and reduce product total-cost-of-ownership

·     Key contributor to the start-up of product management in ISD; created product status and roadmap, “roadshow” deck and product release notes templates, and budget recommendation best practices

ORACLE CORPORATION, King of Prussia, PA                                                                            2008 - 2010

World's largest enterprise software company

             Principal Product Manager

Managed a highly profitable $80m portfolio of e-Learning content development, and deployment tools to ensure end user adoption across Oracle's line of ERP, CRM, and HCM applications. Led a team of 4 Product Managers to track market trends, technology standards, and competition and to produce internal and client facing collateral material including launch guides, sales playbooks, sales presentations, product demonstrations, datasheets, webcasts, web content, case studies, and white papers.

·     Performed 3-month value gap analysis to integrate a flagship product with complimentary tools to create a single comprehensive platform resulting in $5m+ in new revenue in less than one year   

·     Introduced pragmatic marketing principles to identify and document business requirements and cost justification and drive product plans through design, develop, testing, and product launch

·     Transformed product management team into active participants in the agile development process utilizing scrum methodology

MARS INCORPORATED, West Chester, PA                                                                               2005 - 2008

Global manufacturer of candy, confectionary, and pet care products and developer of payment handling and inventory management systems for automated vending systems

             Strategic Marketing Manager, International Electronics Division

Identified new revenue opportunities, conducted primary market research, and developed strategic business plans for the international vending, gaming, transit, and retail markets. Provided management team briefings and managed the business authorization process for product platform replacement and major extension projects. Steward of corporate identity and brand standards and manager of trademark, copyright and utility patent portion of company IP portfolio.

·     Proposed and negotiated acquisition of a competitor, filling product line gap with $7m+ in new revenue

·     Designed multi-lingual marketing and lead generation campaigns for Russia/CIS, Eastern Europe and Latin America; tripled Ukraine sales in less than one year and doubled Brazil sales in 18 months

·     Implemented company's first competitive profiling and product benchmark system; Intranet-based system received 2,000+ hits in first month after going live

GLORY (U.S.A.) INC., West Caldwell, NJ                                                                                     1997 - 2005

US subsidiary of $1.5b Japan-based money handling equipment and cash management software supplier

Product Manager 

P&L responsibility for banking and gaming industry self-service products including capital budgeting, development, marketing, sales, support, and legal and regulatory affairs.  Wrote design specifications, identified needs and sequencing for technology and development resources, oversaw product testing, recruited customer beta sites, and set pricing for all new product launches and enhancement releases.  Defined and pursued strategic business alliances and partnerships.

·     Led a cross-functional five member team that increased sales of new gaming products by an average of 360% in the second year after introduction

·     Achieved triple-digit revenue growth for all products managed from 2003 through 2005

·     2003 Committee Chairman, Gaming Standards Association

EDUCATION

M.B.A. in Management, City University of New York - Zicklin School of Business

B.A. in Economics, Brooklyn College

Additional training: Dale Carnegie-Breakthrough to Success, Walmart GLD-Leadership Immersion,  Birkman Method-Life Style Grid, FIERCE Conversations, Scotworks-Negotiation Skills, ASI Consulting Group-Quality Function Deployment, Strategyn-Outcome Driven Innovation, and multiple AMA Managerial Seminars

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