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Fockson
Disusa
9
Triple Crown Lane, P.O. Box 510 •, Colorado 11201 • 520.502.5602 • fockson.disusa87@gmail.com
OBJECTIVE
Apply news, media and marketing
communications experience to impact corporate goals and objectives.
PROFESSIONAL EXPERIENCE
FIRST®
(For Inspiration and Recognition of
Science and Technology) – Manchester, N.H. (2009 – present)
Marketing Communications Program
Manager
Manage
Corporate Communications, Media Relations and Social Media for global student
Robotics program founded by inventor Dean Kamen. Manage Alliances, Partners,
Sponsors and Suppliers and provide writing and editing expertise,
communications plans for internal and external clients, and produce branded
marketing communications, public relations and collateral programs. Produce
Annual Report, robotics program guides and quarterly newsletter. Manage all
regional and national PR and Media Relations programs. Develop messaging,
content and management of national events, trade shows, direct mail, Web sites,
white papers and other materials in support of lead generating and recruiting
activities in emerging markets.
·
Developed a Social Media strategy that resulted in 5,000
followers and 127M media impressions in a 5-month period.
·
Landed a one-hour, prime-time CNN documentary (“Don’t Fail Me”) dedicated entirely to
the impact of the FIRST organization.
·
Generate national and trade coverage of organization’s
thought leadership on science, technology, engineering and math (STEM) with the
White House.
·
Develop and manage strategic Partnerships, Alliances,
Sponsorships and Collaboration with iRobot, National Robotics Week, FedEx,
Intel, Boston Scientific, Cisco Systems, Abbott Laboratories, Baxter
International, Autodesk, Automation Federation/ISA, MIT, NASA, PTC, Worcester
Polytechnic Institute, JC Penney, American Laboratory Association (ALA),
Society of Women Engineers (SWE) and Underwriters Laboratories (UL).
DAVIES MURPHY GROUP – Burlington, MA
(2008 – 2009)
Senior Account Manager
Manage
strategic and tactical marketing communications initiatives for integrated
public relations and marketing agency whose technology clients included IBM
Rational Software, Dimension Data and Courion. Oversee global public relations
and analyst activities. Developed written news releases and supporting
marketing collateral, including, media, news and editorial story angles and
submitted feature articles for clients. Developed strategic/tactical Public
Relations plans for corporate and product launches. Secured national and local
print, online, digital and broadcast media coverage to improve corporate
branding in order to position corporate executives as industry thought leaders
at events.
·
Secured feature/byline story for Makana Solutions CEO in Leadership Excellence magazine.
·
Proactively generated and delivered media interviews
opportunities that outlets that positioned high-tech companies as thought
leaders.
·
Leveraged media relations skills to further the messaging
and brand for clients and their shareholders/stakeholders.
NAVISITE, INC. – Andover, MA (2007 – 2008)
Director of Marketing Communications
Responsible
for the design, preparation, and distribution of all marketing, public
relations, branding and corporate communications. Manage all financial
communications, including the investor relations programs and facilitate annual
and quarterly earnings release communications from drafting release and scripts
to coordinating review cycles, as well as managing release posting/ disclosure
to Nasdaq and earnings call. Ensure that NaviSite’s brand identity and
positioning is measurably enhanced through to all internal and external
audiences. Create and execute optimized communication mix using Press Releases,
events, speaking engagements, press insertions, analyst briefings, investor
road shows and various emerging on-line communication media. Develop, maintain
and distribute monthly communication calendars and generate awareness for the
NaviSite brand and its products and services.
·
Positioned the NaviSite as the no. 1 Managed Application
Services provider to the healthcare industry by KLAS, the analyst firm that
identifies the best IT healthcare service providers;
·
Developed new branding concepts aimed at leveraging
company’s brand, products and services.
·
Identified opportunities to increase media relations
outreach through articles, event and feature opportunities.
Fockson
Disusa
9
Triple Crown Lane, P.O. Box 510 •, Colorado 11201 • 520.502.5602 •
fockson.disusa87@gmail.com
THE GARRIGAN GROUP – Newfields, NH (2004 –
2007)
Principal / Sole Proprietor
Lead
an independent media, marketing communications and public relations firm
dedicated to providing tangible results for companies in the global
manufacturing supply chain as well as diverse nonprofits. Emphasizing superior
client service, delivered a full range of targeted media, marketing
communications, public relations, strategic planning, account management,
branding and corporate identity and production services, in a wide range of
industries. Provide agency-based advertising, marketing, public relations and
working media that delivered value-added communications programs designed and
executed to meet objectives, build awareness, invite attention and build
business, including Thermo Fisher Scientific, ANSYS, Centric Software, among
others.
·
Working with medical device manufacturers, positioned
MSPCA-Angell as the only major animal medical center with a diagnostic MRI
dedicated solely to animals.
·
Developed creative, new marketing and branding
strategies designed to highlight key programs and signature services, including
non-profit institutions such as the MSPCA-Angell, Brigham and Womens Hospital
and the Massachusetts Bar Association.
·
Provide trade, consumer and industry relations for companies
involved in product design and development, industrial technology,
manufacturing and distribution that speed products to market, drive margin
improvement and enhance global collaboration across the manufacturing supply
chain.
ERIC MOWER AND ASSOCIATES – North
Hampton, NH (2002 – 2004)
Management Supervisor
Supervise
and lead New England office providing integrated marketing communications,
including advertising, public relations, public affairs, strategic planning,
branding and corporate identity, media planning and buying, direct marketing,
interactive, sales promotion and market research for largest New York
advertising agency outside of Manhattan. Create and develop strategic
communications plans across a wide range of disciplines to build brand, build
awareness and build business for clients. Provide strategic communications
counsel in matters of brand awareness, media relations, crisis communications,
internal communications as well as mass media, direct marketing, advertising
and electronic and print publishing. Win new business for New England-based for
consumer and business-to-business clients.
·
Acted as general manager and account service leader for
Intertek/ETL-SEMKO, the largest global product testing organization for 30
industries, including product safety, product performance, industrial
technology and manufacturing, among others.
·
Directed the global communications, product marketing and
public relations for Intertek’s top industries, including healthcare.
·
Mobilized a Global Market Access (GMA) program that
leveraged the company’s global testing and export capabilities across five
continents
BRODEUR WORLDWIDE –
Boston, MA (2000 – 2002)
Account Director
Direct
day-to-day strategic marketing-based public relations counsel for agency’s
business-to-business clients as well as developing U.S. and worldwide public
relations plans that focus on media, analyst and event strategies for national
and global technology companies. Manage a variety of key business-to-business
accounts, including the five product groups for General Electric; product design-through-manufacturing
process developer; as well as building the agency’s e-manufacturing and
industrial technology practice and other new business initiatives. Provide
marketing-based counsel and strategy for client marketing communications programs,
including, advertising, brand identity, marketing, media and public relations.
·
Responsible for a 500% increase in client coverage of
product design and manufacturing client in first five months of engagement
·
Managed and organized the global coordination of
communication for industrial automation clients such as Dassault Systemes.
·
Developed and presented communications strategies to
manufacturing, transportation and logistics companies such as UPS Logistics
Technologies and USDATA.
EDUCATION
B.
A., Journalism. Creighton University, Omaha, NE
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