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                                                                                Henrie Craig  Top of Form

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2192 Lake View Dr. l San Anonio, DA 41022 l 329-750-4022 l henrie.craig52@gmail.com

Management &Sales

Dedicated business professional with a diverse set of skills, including all aspects of retail and restaurant business, including management, multi-unit management, training, site development, construction, human resources, marketing, procurement, menu development, P&L and budget management, and specialized projects. 

Excel in customer service, brand delivery, problem solving, and solution development and execution, with a strong focus on sales and profitability.

Key Skills

Customer Service Excellence People Skills Teambuilding & Supervision Staff Development & Training

Event Coordination Meeting & Event Planning Labor & Cost Management Proficient in Microsoft Office

Budgeting / Forecasting Spreadsheet & Database Creation Inventory Management Expense Reduction

Highlighted Career Achievements

·         Business Development-Developed menu concept for fast casual restaurant with annual sales of over one million dollars.

·         Market Penetration-Managed a market growth of over 900% in a 10 year period.

·         Cost Management-Developed a cost analysis program, resulting in a 2% reduction in product cost.

·         Increased Profit-Created a payroll budgeting plan, which when implemented reduced labor cost 10%.

·         Sales Growth-Created individual sales budgets and tracking procedures resulting in increased sales by rewarding outstanding performance.

·         People Skills-Lead and inspired staffing of 25+ salaried, and 300+ hourly employees.

Professional Experience

Worsley Operating Corp., Wilmington, North Carolina

2000-2012

Mid-Atlantic Marketing Manager-Merchandising Manager, 05/2011 to 04/2012

·         Managed and implement transition plans for new company.

·         Managed marketing for Virginia region.

·         Liaised with all vendors and business partners in Virginia region.

·         Implemented all marketing, merchandising, and event plans in Virginia region.

Director of Marketing, 05/2006 to 05/2011

·         Developed in house, for profit, radio station.

·         Negotiated all supplier contracts and agreements.

·         Administered all store layouts, resets, and merchandising.

·         Approved all radio, television, print, and direct mail advertising.

Director of Food Services, 02/2002 to 05/2006

·         Managed complete prepared food program.

·         Created and implemented product promotions and marketing schedules.

·         Controlled cost and insured profitability.

·         Responsible for purchasing, supply contracts, and inventory control.

·         Menu creation, pricing, and profit analysis.

District Manager, 04/2000 to 02/2002

·         Supervise operations and staffing for 11 retail outlets.

·         Recruit, hire, train, and motivate all salaried and hourly staff.

·         Develop all meeting and training agendas and presentations with Microsoft Office PowerPoint.

·         Created payroll budget for entire company-results-10% reduction.

Central Coca-Cola Bottling Co., Charlottesville, VA

1998-2000

Area Sales Manager

·         Control daily operations, sales, & product delivery.

·         Insure excellence in Brand Delivery.

·         Supervise and motivate all salaried employees.

·         Created and attained sales goals for entire sales center.

Mountain Valley Corp., Burger King, Waynesboro, VA

1979-1998

District Manager

·         Responsible for all HR functions for region.

·         Insure sales and profitability goals were exceeded.

·         Developed and implemented convenience store program for entire company.

·         Supervise operations, company standards, and physical plant maintenance.

·         Created mission statement for company.

Volunteer Activities

·         Chairman, Virginia Department of Rehabilitative Services Food Service Advisory Committee.

·         Vice President, Big Brothers and Big Sisters of the Central Blue Ridge.

·         Vice Chairmen, Board of Trustees, Basic United Methodist Church.

·         Foster Parent, Waynesboro Department of Social Services.

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