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Edgar Nastai
34 Triple Crown Lane ·
Florida, NA 52101 ·
(310) 479-7354 ·
edgar.nastai87@hotmail.com
Education
Georgia
Institute of Technology Florida,
NA
Master of Business Administration, Expected
Graduation 2012
·
Currently enrolled in Georgia Tech MBA
program
·
Expected graduation - December 2012
Auburn
University Auburn,
AL
B.S. Industrial and Systems Engineering, December
2001
·
Minor in Business
·
Student President of Auburn University
College
Experience
2005-Present Gas South Florida,
NA
Marketing
Channel Manager – Web and Third Party Partners
·
Manage and provide work direction to
marketing agency, web development team and business analyst
·
Responsible for online channel including
site development, site strategy and optimization, search engine optimization, email
marketing, online campaigns (retargeting and seasonal), social media and paid
search campaigns
·
Lead selection and on boarding of new online
agency for Gas South
·
Lead implementation of geographically
targeted paid search marketing, online retargeting and social media strategy
·
Completed home page optimization project
resulting in 34% more customers entering the enrollment process and 11%
increase in conversion
·
Manage and maximize profitability of third
party channels by owing the enrollment processes and defining the incentives
and pricing strategy
Operations
Manager – Call Center
·
Managed transition of call center from
Accenture to Procore Solutions
·
Responsible for defining, implementing
and ensuring execution of call center policy and process
·
Developed dashboard reporting and provided
coaching to call center to measure process execution and improve compliance
·
Designed and implemented call center representatives
incentive programs
·
Lead Nexidia voice analytics cost reduction
project resulting in 53 actionable recommendations
·
Significant contributor to 27% decrease
in customer service cost per customer from 2007 to 2009 while growing from 60
to 150 customer service representatives
·
Increased residential acquisition conversion
rate by 24% from Feb. 2007 to Feb. 2008
Senior
Analyst - Marketing Analytics and Strategy
·
Analyzed customer data to understand
trends and recommend marketing and operations strategic initiatives
·
Managed monthly pricing process
consisting of presenting senior management team overview of market conditions,
competitive position, and rate recommendations
·
Managed selection and implementation of
a web analytics and email marketing tools
2004-2005 The Home Depot Florida,
NA
Operations
Analyst – Store Operations / Management
Technology
·
Completed time in store to understand retail
operations processes and store metrics
·
Member of Store Walk team responsible
for developing a single store manager key performance indicator report
·
Lead team in effort to define look,
feel, and voice of new portal to reduce clicks to high value store facing
content
·
Defined new portal taxonomy and
governance process to optimize site management efficiency
·
Responsible for developing and
delivering project status presentations to Director and VP
2002-2004 Delta Air Lines Florida,
NA
Strategy
Analyst - Online Strategy Development, Planning and Reporting
·
Leader of web analytics and marketing
measurement for delta.com and flysong.com for Online Sales and Services
Department
·
Use multiple data bases (BRIO, SAS,
Centrport, Web Trends, Visual Sciences, etc.) to understand online customer
user actions and make strategy / marketing recommendations
·
Work with multiple data sources to
combine data and produce useful reporting and establish measurement metrics
·
Developed and implemented business
processes to provide actionable, timely, and reliable media analytics
measurements and reporting to all members of the delta.com and flysong.com
teams
·
Continuously conduct web site
benchmarking and research/study web site usability
·
Manage search engine marketing strategy
for delta.com and flysong.com (Google, Overture, etc.)
Analyst - Revenue
Management
·
Domestic revenue management analyst
responsible for developing and executing market strategies for 18 roundtrip
Delta markets (184 flights per day) generating over $250,000,000 per year
·
Develop market strategies by
understanding origin and destination conditions (competitor’s frequency/fares,
local economic conditions, target markets, etc.)
·
Use Phoenix
·
Analyze and clean no-show data to
determine optimal booking levels to maximize revenue
·
Only employee in department to receive
highest possible “Outstanding” rating for 2002 year end review (more details
available)
Personal
Operation Boot
Camp – Buckhead Franchise Business Manager
·
Selected by franchisee to plan, market, manage,
and execute 30 day workout and nutritional program
·
Train and coached team leads on
appropriate leadership techniques and program principles
·
Grew Buckhead franchise from 1 camp with
12 campers to 5 camps with 90+ campers
Computer Skills
References
·
Available upon request
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