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Chantery
Ason
2251 S. 372 North
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510-721-7351
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Dayton, DN 33021
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Work
History
Sept 2011 – Present THE CONTAINER STORE
Sales Associate (Part-time)
Mar 2011-Present YOUR KITCHEN GARDEN Owner
Oct
2010-Present PRACTICAL INSIGHTS,
INC. Marketing Research Consultant (Part-time)
Dec 2006-Jan 2007 THE CHILDREN’S MUSEUM
OF
INDIANAPOLIS Exhibit Research (Contract)
Nov
2005 MST MARKETING GROUP Qualitative Research Trainer (Contract)
May 2004-Sep 2005 ANSWERS
& INSIGHTS
MARKET
RESEARCH Research Director
May 2002-May 2004 THE FARNSWORTH GROUP Project
Manager
July 1996-Nov 2001 METAPHASE DESIGN GROUP Design Researcher
Nov 1994-Nov 1996 CUISINE D’ART Caterer (Part-time)
Oct 1993-June 1996 WESTGATE
ANIMAL HSPTL. Veterinary Assistant
Oct
1992-Oct 1994 Drake Catering Caterer (Part-time)
Aug 1992-Sep 1993 OMNI INTERIOR DESIGN Design Assistant
Education
Aug 1998 – Aug 2001
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University of Missouri, St. Louis, Department of
Sociology
Focus on social behavior, marketing research &
data analysis
Degree Earned: M.A.
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Aug 1989 – May 1992
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University of Missouri, Columbia, Department of
Anthropology
Degree Earned: B.A.
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June 1987 – May 1988
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University of Colorado, Boulder
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Published Articles
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Dodd, Kerry K. “Kitchen Gardens to the Rescue.” The Indianapolis
Star 9 April 2011, natl. ed. : D4.
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D School Design Scout De-zine Volume 5, Number 3 http://www.designscout.com/dezine/dschoolMAR01.
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“Research and Design Success” Design
Management Institute Journal Summer 2001, Volume 12, Number 3, p.58-62. http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=01123DOD58
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Expertise
Management
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Formulation of project’s
budget and timeline
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Establish and maintain client
and vendor relationships
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Management of promotional
materials
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Writing
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Presentation
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Client consultation &
recommendations
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Prepare, moderate and train
staff with on-site research methods
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Data Analysis
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Data analysis & chart formulation
using SPSS/Excel
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Computer
Skills
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Summary
of Accomplishments
My accomplishments can be highlighted through work experience from
a wide variety of marketing research projects and volunteer activities. As well, this spring I started a small
gardening business. The following is a
summary of some of the more memorable projects:
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Spearheaded numerous elementary school celebrations
designed to encourage family involvement at school each of which have become
successful annual events.
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Developed and managed annual Youth Soccer Month celebration
for Pendleton Youth Soccer Association.
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Helped develop the current permanent exhibit at The
Children’s Museum of Indianapolis, “The Power of Children”.
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Uncovered usability and design issues for Delta Faucet’s
custom showers through in-home placement of prototype showers resulting in
changes in the product's design.
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Research for the design of current and new mayonnaise
containers for Kraft Foods resulting in a container for restaurant and
institutions and eventually introduced to the mass market.
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Directed Coca-Cola in the design of a new vending machine
prototype for usability issues resulting in a re-think of the vending machine
prototype.
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Aided Coca-Cola to understand “tween” product packaging
desires to direct the re-design of Fruitopia.
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Developed the design of Gillette’s Venus Embrace Razor by
defining grip properties used with women’s shavers resulting in one of the
most popular women's shaver's design.
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Helped Porter-Cable discover the best design for a new
air-compressor, cordless drill and water pressure washer using current
products, prototypes and market analysis for use in upcoming products.
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Formulated a blood glucose interface for Bayer’s Contour
Blood Glucose Meter based on extensive testing.
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Tested Bayer’s Breeze Blood Glucose Meter resulting in an
ergonomic, easy to use design. The
meter's design won awards in 1998 and 1999, namely, the Universal Design
Exemplars from University of North Carolina, Design of the Decade – Best in
Business Award 1990-1999, Medical & Scientific, the ASA/Promatura Notable
New Product for the American Society on Aging, a 1998 Good Design Award,
Induction into Chicago Athenaeum, Museum of Architecture and Design,
Permanent Collection – Mature Market Design Award
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Focused Sun-Tek’s tubular skylight design based on consumer
interviews and market analysis to use toward marketing materials and product
design to simplify installation.
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Discovered consumer types for a new Mirro Cookware design
resulting in numerous awards in the year 2000 including the ASA Award for the
American Society on Aging, Admission to Chicago Anthenaeum: Museum of
Architecture & Design, Permanent Display and a Good Design Award
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Conducted research with physicians and laboratories to help
define the best user interface for Bayer’s Clinitek Urine Analyzer resulting
in the design of a new clinical UA instrument.
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Explored and directed the design of a new ergonomic sewing
machine for Sears/Kenmore (ergo (3) Sewing Machine) resulting in Appliance
Design’s 16th Annual Excellence in Design Winner.
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Uncovered directions to take promotional materials for
medicines for the treatment of GERD resulting in new promotional packets for
physicians.
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Conducted ongoing market analysis of birth control options
in order to understand market standing of several products.
Volunteer Activities
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