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Experienced with implementing SiteCatalyst on Mobile sites and apps, to track multi channel Marketing Campaigns (including e-mail, PPC, display, social media, mobile ads…)
Project Management:
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309 N. 800 W. Provo, UT 84001
cell: (480) 452 9876
gianna@gmail.com
gianna@gmail.com
Digital Marketing and IT Consultant
U.S.
Citizen
Education
> Candidate for M.B.A in IT Management, Western
Governor's University (2012)
> Bachelor of Science in Audio Visual and
Multimedia Communications, University of Paris II, France (1996)
Work
Experience
2/2010 – Present: SiteCatalyst Implementation
Consultant – Adobe
Client Portfolio: Cisco, Symantec, Thomson Reuters,
CareerBuilder.com, Campbell Soup Company, Bosch Thermotechnology, March of
Dimes, Thomson Reuters, HTC Mobile…
Gather and understand client's
unique business requirements and then customize Adobe's Digital Marketing products
and solutions to meet these requirements and other reporting needs. Help
each client implement SiteCatalyst code throughout their websites and
applications, and perform quality checks to ensure that the implementation work
has been completed successfully.
- Gain in-depth knowledge of a client's website
architecture, online business model, and online marketing strategy.
- Interact frequently with clients via phone,
email, and/or in-person-including interaction with web developers,
analysts, marketers, and C-level executives.
- Developing and customizing JavaScript and
ActionScript code.
- Managing multiple client engagements
simultaneously.
- Some technical writing and PowerPoint
presentation creation.
- Gather client business requirements and create
customized solution designs for measuring online metrics and integrating
offline metrics.
- Generate JavaScript, ActionScript or other
rich media collection code and assist with its implementation for
reporting and optimization.
- Support client's developers and third parties
throughout the implementation process.
- Validate and debug implementation and follow
through on issues until resolved.
- Manage customer expectations appropriately and
keep projects on schedule and within scope.
- Communicate constantly with customers
throughout the project lifecycle and provide regular status updates.
Experienced with implementing SiteCatalyst on Mobile sites and apps, to track multi channel Marketing Campaigns (including e-mail, PPC, display, social media, mobile ads…)
12/2008 – 01/2010: Sr. Production Engineer – LiveOps
-
Development
of mini web applications (XHTML, DHTML, JAVASCRIPT) in a fast-paced, agile
(iterative) environment
-
Customize
functionality (using JAVASCRIPT) of CMS templates
-
Create UI
designs using Adobe Photoshop and Illustrator
12/2007 – 10/2008: Web Development Engineer – AdOn
Network
-
Interface
development for JargonFish.com and the JargonFish web widget in agile environment
-
GUI design for Look and Feel of Web Applications using Photoshop CS3
(Creative Suite)
-
Font End
Web Development using
L, Ajax, CSS, JavaScript, JSP, jQuery, Java, MVC framework…
2/2007-12/2007: Creative Services Manager – Zara
Media Design Group
-
Design Web
Site interfaces (look and feel), maintain websites using PHP, MySQL
-
Design
Advertising campaign concepts
-
Manage
in-house and freelance resources to insure on time delivery of projects
(Web sites, Web applications, advertising campaigns, integrated campaigns)
(Web sites, Web applications, advertising campaigns, integrated campaigns)
-
Create
project plans, budgets and reports on project status
-
Develop
front end of Web site and Web application using HTML, JavaScript, CSS, FLASH,
RSS…
11/2001-2/2007: Web Content Administrator, French –
Choice Hotels International
Technical, Web and Graphic Design:
-
Hand-code
primarily in XHTML, XML, XSD, XSL and CSS
-
Create
template XML files to ensure consistent user interface
Project Management:
-
Assure on-time
delivery of multiple on-going projects
-
Research,
organize and plan and implement special Internet projects, such as a the design
of a new intranet section or process improvements and changes
Translation, English Content Updates and SEO:
-
Create monthly
Web Stats reports using Omniture
SiteCatalyst
-
Continuous
optimization of French content on choicehotels.com for higher ranking in French
language search engines, in accordance with English language content
-
Manage
on-going translation projects and assign translations to team
2000-2001 –
Co-Founder, CTO – Cool Hunt, Inc. – N.
Hollywood, Calif.
Conception and design of company website,
coolhunt.net. Implemented technical backbone for content acquisition,
organization and delivery. Optimized site content to consistently rank within
top search results for keyword “cool hunt”.
1999-2000
– Web Development Consultant – Insyscom
– Paris, France
Design, development, and search engine optimization
of various corporate websites and intranet sites.
1998-1999 –
Analyst, Search Engine Visibility – Tableau de Bord – Paris, France
Created “Search Engine Visibility Reports” to show
to potential customers how their ranking within search engines could improve
from improved search optimization.
1996-1998 –
Technical Support Associate – Easynet
France – Paris, France
Level 1 and 2 technical
support assistance to home users and small businesses
Macintosh technical
support management and training
Skills
Technical
Acrobat Microsoft
Office Suite Quark
Xpress
Photoshop CS3 Flash
CS3 Illustrator
CS3
Dreamweaver CS3 Fireworks InDesign CS3
Rational
ClearQuest CVS, SVN Win, Mac OS,
Unix
Omniture
SiteCatalyst, SEO, SEM
Personal
Fully
bilingual French and English
Strong
graphic design experience in Web and Print
Excellent
communication skills
Audio-Visual
editing experience
Superior
ability to multi-task, quick and eager to learn new skills
Self-motivated,
Team player, Excellent work ethic
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