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PEDRO WILDER

309 Dona Cecilia Dr.                                                        

Studio City, CA. 91001                                             

Email: pedro@yahoo.com                                     Cell: 818 633 9876

PROFILE

Accomplished operational, sales, marketing and manufacturing background for multiple retail stores in the garment, home furnishings and jewelry industries.  Articulate communicator, leadership developer, recruiter and trainer with oversight responsibility for operations, sales, administration, planning, facilities and customer service.

PROFESSIONAL EXPERIENCE

2000 – 2013  LORRAINE FINE JEWELRY/AVALANCHE COLLECTION

Owner: Retail/Wholesale Jewelry, Santa Monica, CA.

(Retail jewelry store, design and manufacturing company)

• From start up company, growth has been realized in sales and in inventory volume.
• Significant increases in custom design revenue and customer base.

2004 – 2008 AVALANCHE

Self Employed: Real Estate Investments and Home Remodeling

Conduct property analysis, implement construction or design elements,

negotiate contracts for materials and sub-contractors, manage on-site projects and

estimate outside remodeling costs to maximize return on investment.

1991 – 2004 CLASSIC CONCEPTS, Inc.  Los Angeles, CA.

(Garment and home furnishings sales and manufacturing company)

Vice President (2002-2004)

National sales management, marketing, cultivation of new business, designing

new products and servicing private label accounts.  Director of convention

processes, divisional budget, catalog production and retail strategy consulting.

• Increased national sales force from start up to over 50 representatives, national showroom presence and convention venues.

• Consultant and trainer for retailers, increasing participation from 200 to 500 stores.

Chief Operating Officer (1996-2002)

Oversaw all company operations, created policies, managed fiscal budgets and

monitored goal development strategies.  Oversight for purchasing all equipment,

negotiating vendor contracts, employee relations and managed multiple facility

construction, maintenance, safety and security matters.

• Increased Los Angeles office from five to over 110 employees.

• Directed three facility expansions and increased sales from $4 to $20 million.

PEDRO WILDER                                                                                                                   Page 2 of 2

Partner and Director Sales & Marketing of Paul Sarin Fashions (1991-1996)

(A wholesale apparel manufacturing division of Classic Concepts, Inc.)

Directed areas of sales, marketing, design, production, distribution, trade shows,

Los Angeles showroom and international travel, vendors and factories.

• Built, managed and trained national sales force from start up to 12 representatives.

• Sales increased from start up to over $4 million.

MAXIM’S COLLECTION  Los Angeles, CA.

(Wholesale garment design and sales company)

Partner and Director of Sales

Exclusively represented international manufacturers in areas of design, sales,

marketing and distribution and directed all trade show processes, management,

training and monitoring of national sales force.

• Dramatically increased product lines by 75% and number of retail stores consulted.

• Developed national sales force and showrooms from start up to seven.
• Increased convention venues to five, tripled home office and showroom space and grew sales from $1.5 to $8 million.

ZEIDLER & ZEIDLER, LTD.  Santa Monica, CA.  (Retail garment chain).

Director of Retail Operations

Managed 25 retail stores with over 240 employees, responsible for recruiting,

training, inventory controls, merchandising, construction of new stores, developing sales

strategies and conducting sales seminars throughout company.

• Instrumental in growing company from three to 25 stores.

• Conceived and wrote company’s first comprehensive operation’s manual.
• Promoted from Floor Coordinator to Director of Retail Operations within three years.
• Integral part of transition to a public company, expanding new chain to 230 stores.

EDUCATION

Graduated from the University of Judaism (American University) in Los Angeles, CA. with a Master’s Degree in Philosophy and graduated from California State University Dominguez Hills in Los Angeles, CA. with a Bachelor’s Degree in Psychology and minor in Twentieth Century Thought and Expression.

ADDITIONAL INFORMATION AND ASSOCIATIONS

Served on the Board of Directors and as a Trustee for non-profit organizations;

Organizer, founder, curriculum developer and volunteer teacher of non-profit organizations;

Bone marrow donor and speaker for the City of Hope Marrow Donor Program; and

baseball coach for 10 years for three Los Angeles County park leagues.

I currently hold Life Insurance, Series 6 and 63 Securities Licenses.

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