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Skyla
Sastry
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(408) 823 – 9876
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Skyla@gmail.com
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Summary
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Integrated
marketing executive with extensive strategic planning, operational excellence,
and project management experience.
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Areas of Expertise
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Developing and
managing end-to-end tailored integrative marketing programs for increased ROI
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Steering
strategy definition, tactical planning, creative development, campaign
execution, and performance reporting for a holistic experience
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Managing
brands; Defining go-to-market strategies, Launching new products/solutions,
Evangelizing
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Recognizing
growth opportunities resulting in increased sales volume and market share
·
Utilizing
project management methodologies to improve processes, create documentation,
and increase efficiencies; Managing technical service delivery; Managing
partners and vendors
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Technical Skills
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Tools – MS Office, MS Visio, Acrobat Professional, Adobe CS3, PGP
Encryption,Elluminate, CamStudio, Sharepoint, Chaperon Secure, Protecode
Suite
PPM
& Reporting – MS Project, PlanView, Clarity
PPM, HP PPM, Rally, JIRA, FastTrack, FileMaker, MicroStrategy, Crystal
Reports, Teradata SQL Assistant, Cognos, Business Objects,
CRM
& Marketing – Goldmine, Abacus, Salesforce.com,
Google AdWords& Analytics, OmnitureSiteCatalyst, Gomez, Constant Contact,
Survey Monkey, MarketTools, Business Wire, PR Web
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Education
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· Wayne State University, MBA, Marketing Management &
International Business – 2006
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Bangalore
University, BFA, Theatre & Choreography – 1998
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Professional Recognition
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Certified Scrum
Master – 2011
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Six Sigma Black
Belt Training - 2011
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Gomez Data
Analyst Training – 2007
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NCTMB Certification
– 2004
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Six Sigma Green
Belt Training - 2004
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PMP
Certification - 2003
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ITIL Foundation
Certification in progress
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CISA
Certification in progress
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Experience
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PAYPAL
Framework ImprovementsProject
Manager, Data Management Planning Group
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Responsible for
formulating governance models for internal tools; defining roadmap for
adoption; advocating usage; increasing adoption through training and
coaching; determining risks and issues; managing changes to PLC process;
Leading Framework improvements, updates to tools and templates; PMO practice
development
·
Responsible for
leading DMPG’s efforts to unify and simplify information and processes into a
single system of record as Program Manager
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Developing and
implementing automated workflows across the organization for 450 resources
with end user training and documentation
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Developing and
implementing framework for quarterly planning, demand vs. capacity analysis,
resource allocations, project prioritization, and portfolio planning
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Manage high profile
/ high visibility Agile software development projects as Scrum Master
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Manage projects
portfolio for internal functional teams
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Manage large
cross functional projects for core Global Product and Experiences group
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Managing
Operational Excellence initiatives within DM organization; Currently working
on SSBB project to develop/implement an End User Support model
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January 2011 - Present
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NCC GROUP, INC.
IT Solutions Marketing and Service
Delivery Manager
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Responsible for
leading the company’s efforts to drive profitable revenue, working with North
American Sales and Operations teams
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Responsible for
Product/Solution definition; Value Proposition development with tailored and
segmented value around product and industry sectors; Drive Qualitative and
Quantitative Research Programs
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Specialization
in IP Management, IT Assurance, Data Privacy & Security, Governance,
Risk, Compliance, IP Litigation &eDiscovery
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Responsible for
Budgeting, Forecasting, and Business Planning; P&L Management; Brand
Management
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Complete
end-to-end Marketing Planning and Execution (Go-to-market Strategy to Launch;
Campaign Management from Creative
Development to Execution and Reporting) for Customer Acquisition and
Retention
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Generate demand
for solutions by producing Leads and providing ongoing Leads Management;
Launched Online Customer Service initiative with LiveChat
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Product
Development Coordination across our Clients, Practices, Industries, and
Product Groups with Whitepapers, Case Studies, Testimonials, and Blogs.
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Managing relationships with Channel Partners
and Solution Vendors; Project Management and Service Delivery of Customer
Engagements and Technical Projects
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Creating all Marketing and Communications
collateral / packages; Supported Direct Sales Team with Proposal creation and
Presentations; Marketing Operations leadership through Scorecard Metrics
Reporting and Process Improvements
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August 2008 to December 2010
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THE KESSLER GROUP
Senior Account Manager, Interactive
Services
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Responsible for
successful delivery of interactive and integrated marketing programs such as
online advertising, website creation / maintenance, social, viral, and email
marketing for Fortune 500 clients (Financial Services, Retail, Non-Profit,
IT).
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Managed several
multi-million dollar annual client engagements; provided strategic direction
and thought leadership to clients for end-to-end interactive marketing
campaigns; primary client service delivery contact as well as the internal
team leader.
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Managed all
tactical aspects of day-to-day project management, prioritization, scoping
and budgeting, resource allocation, capacity planning/forecasting for all
Interactive projects, including internal and client-driven software
development projects.
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Directed RFP
responses, creative development, web production, presentation layer
programming, and internal/external process optimization for smooth delivery;
worked closely with authoring tools, ad-serving software, and rich media
development processes (Flash, Eyeblaster, Pointroll).
·
Increased
revenue by winning repeat business through superior client servicing and
satisfaction.
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October
2007 to April 2008
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CRESCENDANT INC
Marketing Program Manager - Contract
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Created
a new marketing team for high-tech
start-up.
·
Defined
go-to-market strategy, pricing models and service positioning for IT services
such as Capacity Management, Infrastructure Operations, SAAS, Web 2.0
solutions.
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Conducted
market and competitive analysis for effective lead generation.
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Increased
revenue by improved segmentation and targeted messaging.
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Created
marketing and communications support collateral for sales presentations,
publications, case studies, and corporate website
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Completed Gomez
Data Analyst Certification program
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August
2007 to October 2007
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HSBC BANK – Credit Card Services
Senior Marketing Analyst, Affinity Marketing
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Managed all
aspects of end-to-end direct marketing campaign management for Affinity
Marketing portfolios for Activation, Usage, and Retention.
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Routinely
audited and reviewed all customer touchpoints for consistent branding and messaging.
Managed collateral inventory.
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Partnered with
functional and technical teams and managed enterprise-wide marketing
projects.
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Led several
process improvement initiatives to optimize scarce resources and streamline
efficiencies.
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April
2007 to August 2007
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SMITH HANLEY CONSULTING GROUP
Marketing Database Manager at Wells Fargo Bank - Contract
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Managed
Marketing Decision Support team. Provided direction, support, and resource
allocation to deliver direct marketing campaigns.
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Prioritized,
forecasted, managed expectations, resolved issues, and mentored for best
results. Ensured program and process compliance with privacy regulations.
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Delivered
several process improvement initiatives for optimizing team performance.
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April
2006 to September 2006
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Previous
Engagements
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LORRO,
INC
Created and established Marketing department
in-house with processes and procedures in place; Identified, analyzed,
developed, and delivered international procurement opportunities in line with
sourcing capabilities; Spearheaded Federal Vendor Certification for
Government contracting opportunities with a focus on Department of Homeland
Security; Created marketing and communications collateral for sales
presentations, publications, case studies, and corporate website; Mentored
Small Business Managers through MMBDC, Michigan.
MERIDIAN
INC
Successfully conducted primary and secondary
market research and data analysis for multicultural initiatives and provided
strategic recommendations to international retailer / Fortune 500 client in Advertising
campaigns for improved sales.
KELLEY
Focused on search engine optimization and
marketing to raise awareness of kbb.com; managed online
advertising; collaborated with sales managers to build strategic alliances
with OEMs and drive revenue.
A&E
TELEVISION NETWORKS
Media ad-sales planning for A&E and the
History Channels; managed traffic and integrated campaign management.
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1998 – 2004
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Professional Associations
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·
Direct Marketing Associations
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American Marketing Association;
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American Management Association
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Project Management Institute (PMI)
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ISACA
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Scrum Alliance
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American Society for Quality (ASQ)
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Licensing Executives Society (LES)
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Women Intellectual Property Lawyers Association (WIPLA)
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Taproot Foundation
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Delta Sigma Pi
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