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Ruby Gill
17 Oak Street
Pittsfield, NH 03001
SUMMARY
Senior Web Analytics Specialist with
demonstrated success in translating metrics information into business
solutions. Broad knowledge and diverse experience in metrics analysis and
implementation, including web traffic analysis, performance analysis, IT
operations analysis, and marketing / merchandising analysis. Background in Fortune 100 companies
encompasses supporting individual business units’ analytical needs to creating
analytics architectures for new global programs. Deep technical skills in web development, web
server administration and configuration and network operating systems.
Interacts effectively at all organizational levels, with excellent
interpersonal, presentation and written communication skills.
TECHNICAL SKILLS
Data Analytics
Tools
Excel,
Brio/Hyperion, Essbase, Cognos
SEM, SEO, BI
SEM, SEO, BI
HTML,
Javascript, CSS, XML
Web Metrics
Tools
WebTrends, Unica
NetInsight, SurfAid, Coremetrics, Google Adwords
Hardware/Software
Skills
Server
Architecture, Network Architecture, MS Windows Servers, IT Security, Security
certificates, Domain management, TCP/IP, all Windows client OS, Linux
EXPERIENCE
INTERNATIONAL BUSINESS MACHINES (IBM),
Raleigh NC and Portsmouth NH 2005
– 2011
Lead Metrics Analyst 2007 – 2011
Specifically requested by name as Senior Metrics Lead for Web Marketing
team due to previous success and unique skills.
Analyze data and deliver effective and persuasive presentations of
actionable metrics insight (verbal and written) for project teams and business
leaders. This actionable analysis of data allows direct improvement of business
performance.
● Work with global managers to determine optimal metrics and design the
automated delivery and presentation of performance metrics
● Strengthened reporting from simple sales lead creation reporting to a
more insightful statistical view of sales lead creating, pipeline progression,
and win value analysis.
● Liaison for North American ibm.com Web Marketing team for web traffic
tools, Coremetrics and Unica NetInsight.
Maximized knowledge and team productivity by providing in-depth training
on taggiing, best practices, and tools’ features and usage.
● Received an “Innovation Award” from the General Manger of ibm.com for
creating and implementing a web customer service website feature that improved
customer service by dynamically determining when customers needed help, and
then connecting them with the appropriate customer support or sales. .
Global Web Merchandising (IBM) – Senior Web Metrics Analyst 2005 – 2007
Created metrics architecture and standards to measure a new
merchandising competency.
● Worked with managers in different geographies around the globe to unify
metrics and present a common measurement framework. Project involved
coordinating a myriad of different goals and systems to develop a global
standard. .
● Produced metrics that demonstrated the value of multiple IT projects for
strategy and planning. This analysis was used by senior management to determine
which projects were deemed successful and received funding.
ANALYSTS INTERNATIONAL – (IBM), Raleigh NC 2003
– 2005
Server and Technology Group Metrics Analyst
Worked with IBM’s hardware division to create and present a standardized
framework for metrics.
● Automated metrics presentation and delivery which increased reporting
reliability and data quality.
● Provided weekly analysis from the data, which enabled managers to make
more informed decisions.
● Managed analytics profile to serve various customers around the world.
ANALYSTS INTERNATIONAL – GLAXOSMITHKLINE, Raleigh NC 2002
– 2003
Senior Web Metrics Analyst - Implementation
Provided operational and system administration for multiple analytics
products for web, firewalls and proxy servers, producing over 500 daily
reports.
● Developed web reporting methodology for new intranet web farm. Installed
and maintained this infrastructure.
● Scripted error reporting and data movement to support reporting
infrastructure.
● “Single Point of Contact” for all internal customers.
DUKE ENERGY, Charlotte, NC 1992
– 2002
Web Administrator, Web Infrastructure Group 2000
– 2002
● Implemented, maintained, managed, and prepared both ad hoc and scheduled
metrics reports.
● Provided operational support and change control for enterprise web
server environment of 135+ servers, which maximized server availability to
customers.
Webmaster, Enterprise-Wide Technical Architecture Group
(IT Strategy and Planning) 1999 – 2000
● Designed, implemented, and maintained an enterprise-wide intranet web
site which effectively communicated changing standards within the company.
Technical Procedure Writer, Nuclear
Operations Support 1996
– 1999
● Authored clear, concise documentation for nuclear plant operation
● Maintained status of procedure writer, active nuclear operator, and
nuclear firefighter concurrently to support personnel flexibility and maintain
qualifications.
Nuclear Operator 1992
– 1999
● Nuclear Operator at Catawba Nuclear Station. Used technical knowledge and strong attention
to detail to ensure that nuclear plant operated safely.
OTHER EXPERIENCE
NUCLEAR OPERATOR – U.S. NAVY SUBMARINE FLEET 1985
– 1992
Submarine Nuclear Operator - Extensive
training in physics, electronics, digital circuitry, and troubleshooting.
EDUCATION
B.B.A., Montreat University, Montreat, NC, 1999
Electronics Technician, Nuclear Power School,
United States Navy, 1986
CERTIFICATIONS
Microsoft Certified Professional – Systems
Engineer
Comptia – A+, Security+
CIW – Certified Internet Webmaster, Master Site
Designer
PROFESSIONAL ASSOCIATIONS
Web Analytics Association
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