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Layla Lafferty
309 Harvest Dr.
Elko, MN 55001
612.250.9876
Layla.laurel@gmail.com
CAREER SUMMARY
Implementation of new features,
functionality and capabilities to the BestBuy.com web portal, including:
redesigning of the online gaming and movie sections within Best Buy to create
an online presence in today’s digital market.
Create and execute key planning,
development and implementation phases of a new Digital Marketing platform to
enable high value capabilities on General Mills core consumer website.
Conducted and directed all activities in conjunction with the application audit of Wells Fargo Insurance Services group, and assessed possible security risk.
Conducted and directed all activities in conjunction with the application audit of Wells Fargo Insurance Services group, and assessed possible security risk.
Managed all activities in
documenting the current and future state of the Wells Fargo load balance
infrastructure requirements included business drivers, key decisions,
stakeholders, features, constraints and technical specifications for the ISG
Internet Channel traffic management system.
Coordinated SDLC activities with Technical leads and clients to verify that .NET application met business requirements, design, implementation and verification of the application.
BUSINESS EXPERIENCE
Coordinated SDLC activities with Technical leads and clients to verify that .NET application met business requirements, design, implementation and verification of the application.
BUSINESS EXPERIENCE
Best Buy, Minneapolis, MN 12/10 - Present
Information Architect Business Analyst –
Online Solutions
Horizontal
Integration – MN, Consulting
Redesigning the product detail page to
better present product information to the customer and support new types of
product categories, and revamping the process by which Bestbuy.com receives
product information.
Analyze and gather project objectives
and requirements for various IT (software) projects from different functional
groups.
Act as a liaison
with technical and project teams in converting Business Requirements into
technical design specifications and reviewing technical design and other
documents to map the business requirements for the IT Projects
Work with design,
technical and other business teams to ensure project objectives and scope are
carried out according to the business requirements and functional requirements
defined for the IT projects.
General Mills, Golden Valley, MN 07/10 –
12/10
Interactive Business Analyst – Consumer
Internet Team
Tech-Pro, Inc. – MN, Consulting
Obtain
and define requirements through interviews, document analysis, working
sessions, business process, and
work flow analysis.
Defined
and documented current state for General Mills site and all integrated platform
services.
Involved
in the redefining the current process for initiating and maintaining a new
feature(s) on the General Mills core websites.
Create and execute project plans and project support documents and
revise as appropriate to meet changing project needs.
Proactively communicate critical issues
between Platform developers and business clients to achieve a successful
implementation.
Wells Fargo, Minneapolis, MN 03/10-07/10
Business Systems Consultant 4
Systems Integration Solutions, Inc. (SIS) – CA,
Consulting
Planned and performed audits by
surveying/interview activities of Wells Fargo Field offices applications for
data security and information integrity as well as evaluating internal
controls.
Inventoried and documented audit results
for indentified applications that are used at Wells Fargo Insurance Services
group that could pose a potential security risk.
Assessed and documented possible
security risk and determined what actions are needed to remediate in accordance
with internal business processes, policies and procedures, governance
practices, and regulatory obligations.
Facilitate the communication of audit
results via SharePoint, with reports and status meeting updates to management.
Wells Fargo, San Francisco, CA 10/09-02/10
Sr. Business Analyst
Milestone Systems Inc. - MN, Consulting
Collaborate and negotiate to define project scope boundaries for a cross departmental for the project definition document.
Conducted corporate interviews and JAD sessions to define, document, and prioritize business requirements and gaps.
Developed and refined technical specifications, business processes and process flow diagrams for the F5 Load balancing capabilities.
Provide effective communication on project status and progress to Wells Fargo executive level management.
Gathered and documented detailed requirements for the LOBs for the Internet Traffic Channel management system.
Experience with writing detailed infrastructure use cases and activity diagrams.
IWCO Direct, Chanhassen, MN 09/08-12/08
IT Business Analyst
ESP, Consulting – MN, Consulting
Collaborated with Project Managers, Business Leaders, SME's, and Business IT Application Leaders to define and execute on application changes.
Facilitate, review and obtained sign off on Business processes with Key Stakeholders and Development team.
Proactively communicate critical issues between developers and business users to achieve a successful implementation.
Supported and maintained day to day activities for the CIC backend application.
Managed change control function for client and IT teams while supporting the CIC application.
Worked directly with Business Owners and IT staff to identify and document future requirements, translate them into functional specifications, and lay out the approach addressing the business need.
Best Buy, Minneapolis, MN 10/07 - 09/08
Project Coordinator Legal/Customer Privacy
ITR, Consulting - MN, Consulting
Conducts privacy assessments of business processes and practices, products and services
Participate in JAD session with key stakeholders across various business units and groups to drive compliance to privacy requirements the creation of new applications and websites
Coordinate with IT, Loss Prevention and Customer Care organizations to deploy compliance processes through effective procedures and technologies
Analyzes and responds to privacy/security-related incidents and regulatory requirements
Contributes to the definition, development, implementation and maintenance of corporate privacy compliance requirements
Developed and deployment of global privacy training and awareness
Target Corporation, Minneapolis, MN 04/06 -10/07
Business Analyst
Ajilon Consulting – MN, Consulting
Coordinated SDLC activities with Technical leads and clients to verify that .NET application met business requirements, design, implementation and verification of the application
Co-created test cases with the Test lead for QA to identify bugs and defects, which would be later logged and prioritized to either be fixed or rolled out in another release
Responsible for creating and conducting user acceptance testing that would later be used to develop user training manuals
Created and maintain software deployment schedule for the installation of the new application to 1400 Target retail server
During pilot and rollout of the .NET application I verified the application had been correctly installed and was functioning properly at the store level
Responsible for monitoring, troubleshooting and resolving helpdesk tickets via Remedy in response to application issues.
Foster internal partnership within the Target Technical Service to ensure environment on the servers is correct and ready for installation
Star Tribune, Minneapolis, MN 3/01 - 04/06
Web Project Manager 10/04 - 04/06
Project manager for advertising products on StarTribune.com including banners, sponsorships and HTML email
Responsible for accounts that exceed $1.2 million dollars in annual revenue for Star Tribune.
Support sales staff with day-to-day operations. Provide a backup role for our Open Ad Stream to schedule and implement client banners on StarTribune.com.
Managed and deployed using the RAD methodology of multiple projects for StarTribune.com
Develop standards for sales staff to ensure proper delivery of client’s requests.
Email Project Manager 09/03 - 10/04
Maintained data integrity for mass emails
Schedule and implement client banners on the Open Ad Sever for StarTribune.com.
IT liaison between the online and Technical services
Technical Support 03/01 - 09/03
Project lead for the Windows 2000 companywide rollout (1500 users)
Worked as a team member on W2K standardization, software compatibility, QA testing and troubleshooting
Implemented software packages using ZEN and WinInstall
Scheduled deployment process with users to upgrade their software and hardware.
Created and implemented a mentoring program for cross training between IT departments to improve overall customer satisfaction. This program improved product knowledge, strengthened inter-departmental communication, and defined project results.
Professional Skills
RAD, RIP, RUP, Agile, Waterfall, MFS, Use Cases, Test Cases
EDUCATION
Business University of Minnesota
PC/LAN Administration Brown College
Professional Courses
Project Management
Wells Fargo, San Francisco, CA 10/09-02/10
Sr. Business Analyst
Milestone Systems Inc. - MN, Consulting
Collaborate and negotiate to define project scope boundaries for a cross departmental for the project definition document.
Conducted corporate interviews and JAD sessions to define, document, and prioritize business requirements and gaps.
Developed and refined technical specifications, business processes and process flow diagrams for the F5 Load balancing capabilities.
Provide effective communication on project status and progress to Wells Fargo executive level management.
Gathered and documented detailed requirements for the LOBs for the Internet Traffic Channel management system.
Experience with writing detailed infrastructure use cases and activity diagrams.
IWCO Direct, Chanhassen, MN 09/08-12/08
IT Business Analyst
ESP, Consulting – MN, Consulting
Collaborated with Project Managers, Business Leaders, SME's, and Business IT Application Leaders to define and execute on application changes.
Facilitate, review and obtained sign off on Business processes with Key Stakeholders and Development team.
Proactively communicate critical issues between developers and business users to achieve a successful implementation.
Supported and maintained day to day activities for the CIC backend application.
Managed change control function for client and IT teams while supporting the CIC application.
Worked directly with Business Owners and IT staff to identify and document future requirements, translate them into functional specifications, and lay out the approach addressing the business need.
Best Buy, Minneapolis, MN 10/07 - 09/08
Project Coordinator Legal/Customer Privacy
ITR, Consulting - MN, Consulting
Conducts privacy assessments of business processes and practices, products and services
Participate in JAD session with key stakeholders across various business units and groups to drive compliance to privacy requirements the creation of new applications and websites
Coordinate with IT, Loss Prevention and Customer Care organizations to deploy compliance processes through effective procedures and technologies
Analyzes and responds to privacy/security-related incidents and regulatory requirements
Contributes to the definition, development, implementation and maintenance of corporate privacy compliance requirements
Developed and deployment of global privacy training and awareness
Target Corporation, Minneapolis, MN 04/06 -10/07
Business Analyst
Ajilon Consulting – MN, Consulting
Coordinated SDLC activities with Technical leads and clients to verify that .NET application met business requirements, design, implementation and verification of the application
Co-created test cases with the Test lead for QA to identify bugs and defects, which would be later logged and prioritized to either be fixed or rolled out in another release
Responsible for creating and conducting user acceptance testing that would later be used to develop user training manuals
Created and maintain software deployment schedule for the installation of the new application to 1400 Target retail server
During pilot and rollout of the .NET application I verified the application had been correctly installed and was functioning properly at the store level
Responsible for monitoring, troubleshooting and resolving helpdesk tickets via Remedy in response to application issues.
Foster internal partnership within the Target Technical Service to ensure environment on the servers is correct and ready for installation
Star Tribune, Minneapolis, MN 3/01 - 04/06
Web Project Manager 10/04 - 04/06
Project manager for advertising products on StarTribune.com including banners, sponsorships and HTML email
Responsible for accounts that exceed $1.2 million dollars in annual revenue for Star Tribune.
Support sales staff with day-to-day operations. Provide a backup role for our Open Ad Stream to schedule and implement client banners on StarTribune.com.
Managed and deployed using the RAD methodology of multiple projects for StarTribune.com
Develop standards for sales staff to ensure proper delivery of client’s requests.
Email Project Manager 09/03 - 10/04
Maintained data integrity for mass emails
Schedule and implement client banners on the Open Ad Sever for StarTribune.com.
IT liaison between the online and Technical services
Technical Support 03/01 - 09/03
Project lead for the Windows 2000 companywide rollout (1500 users)
Worked as a team member on W2K standardization, software compatibility, QA testing and troubleshooting
Implemented software packages using ZEN and WinInstall
Scheduled deployment process with users to upgrade their software and hardware.
Created and implemented a mentoring program for cross training between IT departments to improve overall customer satisfaction. This program improved product knowledge, strengthened inter-departmental communication, and defined project results.
Professional Skills
RAD, RIP, RUP, Agile, Waterfall, MFS, Use Cases, Test Cases
EDUCATION
Business University of Minnesota
PC/LAN Administration Brown College
Professional Courses
Project Management
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