Director of Digital Marketing Resume Format in Word Free Download -->

Director of Digital Marketing Resume Format in Word Free Download

Sample Template Example of Beautiful Excellent Professional Curriculum Vitae / Resume / CV Format with Career Objective, Job Description, Skills & Work Experience for Freshers & Experienced in Word / Doc / Pdf Free Download


BEN PETERSON
55 Mountain Terrace Rd                                                                                                                                                                        (970) 222-1234
West Hartford, CT 06010                                                                                                                                                               benson@gmail.com                                                                                                                                                                                                                                               
EDUCATION
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS                                                                                                       Pittsburgh, PA
Master of Business Administration – MBA,GPA: 4.0, GMAT: 760 (99th Percentile)                                                                                          5/10
·    Concentrations:Marketing, Strategy, Organizational Behavior, Quantitative Analysis
·    Honors: Merit Scholarship, graduated with distinction (CumLaude)
·    Leadership:President, Business & Technology Club
·    Recognition: Finalist, MIT International MBA Sales Competition; Winner, Microsoft Firenze Marketing Case Competition
·    Capstone Project:  Developed plan of action for apparel retailer to create a new distribution channel. Assessed market opportunity, reviewed constraintsand developed go-forward roadmap with the potential for $50-75M in incremental revenue
COLORADO STATE UNIVERSITY                                                                                                                                                             Fort Collins, CO
Bachelor of Science in Applied Mathematics                                                                                                                                                          5/95
EXPERIENCE
TRAVELERS COMPANIES                                                                                                                                                                              Hartford, CT
Director,Digital Marketing Analytics, Strategic Initiatives                                                                                                                   2/11 – Present
·    Leadership– Run digital marketing analytics for Travelers’ new Direct to Consumer business. Optimize paid search, display advertising, landing pages, and online quote and bind application. Managed small team of statisticians to use predictive modeling and experimental design techniques. Markedly increased both online and offline sales and decreased cost per sale, focusing on improving customer lifetime value.

HEWLETT-PACKARD                                                                                                                                                                                   Cupertino, CA
Business Strategy Manager, Information Management                                                                                                                          8/10 – 1/11
·    Business Planning – Developed business model leveraging HP’s economies of scale in servers and storage to deliver a SaaS online backup offering. Conducted detailed analysis, including modeling revenue, cost of sales, sales force growth, OPEX and CAPEX.  Modeled KPI such as CAC, customer churn, and MRR. Demonstrated a NPV of over $100M through five years, resulting in funding to bring product to market.
 
IBM                                                                                                                                                                                                                   San Jose, CA
IMS Marketing Programs Co-op, IMS Strategy and Planning (9/09 – 5/10)                                                                                         5/09 – 5/10
·    Initiative – Researched, proposed, and implemented an open-source CRM solution, contributing to retention of key customers and identifying incremental revenue opportunities for IBM’s IMS mainframe hierarchical database.
IBM Extreme Blue MBA Intern, Product Manager (5/09 – 8/09)                                                                                                                                 
·    Leadership –Led a team of software engineering interns in a 12-week project, combining two IBM research projects to deliver a proof of concept implementation of enterprise social software addressing information overload.
·    Business Development – Conceived and developed a product strategy for an enterprise social software product in a $1B market, engaging product team, clients, and external analysts and presented concept to senior IBM executives.
 
HEWLETT-PACKARD                                                                                                                                                                               Fort Collins, CO
Senior Software Engineer, Technical Lead (10/03 – 7/08)                                                                                                                       5/96 – 7/08
·    Initiative – Initiated and conductedmarket analysis and feasibility investigation for a new network management toolkit which resulted in the funding of an offshore team of engineers to bring the product to a $2B market.
·    Influence – Persuaded team to adopt agile development, test, and build methodologies using open-source tools and automating processes, reducing time to market by 25% by increasing quality and responsiveness.
Software Engineer, Execution Lead (5/96 – 10/03)                                                                                                                                                       
·    Teamwork – Researched and recommended subsystem architecture enhancement and collaborated with offshore team to drive requirements and implementation, resulting in a 33% reduction of development costs.
·    Thought Leadership –Promoted virtualization of development environment, increasing efficiency and cost effectiveness of infrastructure and reducing install/remove cycle from two hours to 15 minutes.
ADDITIONAL INFORMATION
·    Awards: R&D Innovation and Quality Award, Hewlett-PackardPatents:  Three, various network management inventions
·    Activities: Marathon Coach, Team in Training, coached and mentored over 100 athletes attemptingtheir first marathonwith better than 95% completion rate, helping to raise over $400k for the Leukemia & Lymphoma Society


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