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NATALY MONGARDI

P.O. Box 271

Long Beach, NY 11001

nataly@gmail.com

917-349-9876                                                                                                                                                           

SUMMARY

Web Project Manager/Producer with proven record in improving overall user experience, leading to an increase in visits and return-on-investment.  Skilled in web best practices, Web 2.0, email strategy and management, web analytics; able to hand-code/edit HTML.  MBA in International Business; multilingual - English, French and Italian.  PMP certification pending.

PROFESSIONAL EXPERIENCE

DIAGEO NORTH AMERICA, New York, NY                                                                                          2010 - 11

Consultant/Digital Technology Project Manager - Managed evaluation and implementation of digital projects for beer/spirit brands including Red Stripe, Crown Royal and George Dickel. Collaborated with brand teams and top digital agencies, ensuring projects adhered to brand objectives.

OCEAN BEACH COMMUNITY FUND, Ocean Beach, NY                                                       2010 - 11

Member/Volunteer - Created web page and promotional email blast for annual benefit event.   Developing website to promote OBCF’s activities; organizing and updating OBCF’s database/email list.  Promote organization through social media platforms.

UNILEVER NORTH AMERICA, Englewood Cliffs, NJ and New York, NY                                2003 – 2009

Web Project Manager – Slim-Fast.com                                                                                        2006 - 2009

Managed development of web initiatives and e-mail deployment for Slim·Fast brand; website featured free diet and exercise tools, forums and advice.  Oversaw production, project development, quality assurance and maintenance of US websites and promotional microsites.  Collaborated with developers, graphic designers, agencies, business partners and brand teams; communicated project expectations and managed timelines. Developed content for internal Unilever marketing portal, newsletters and external corporate site.

·      Increased overall site memberships each year by introducing and facilitating website recruitment/retention initiatives and promotions/sweepstakes.  Members accounted for 10-14% of Slim·Fast product sales.

·      Fostered repeat visits from existing members by collaborating with agency to produce new community section featuring forums and buddies (714K users), the brand’s first experience with social media.  Managed outside moderation service that monitored posts. 

·      Improved and simplified user experience for web portions of 2009 DRTV e-coupon promotion, fine-tuning web pages with agencies and running various weekly reports to monitor results.

·      Reduced agency expenses 20% by managing all email deployment including developing Epiphany campaigns and creating content or editing assets from agencies (code, images).

·      Highlighted topline results for management analysis by generating monthly and ad hoc reports on web traffic, registrations and email performance using Google Analytics, Epiphany and DREAMmail.

·      Streamlined deployment of creative assets by building online Style Guide using Graffiti CMS.

Consultant/International Web Manager                                                                                    2004 - 2006

Consultant/International Web Project Coordinator                                                    2003 - 2004

Led production, development and maintenance of 8 Slim·Fast global websites for 7 countries in 6 languages.  Consulted with in-country marketing staff, developers and graphic artists to clarify project/promotion expectations and create realistic timelines.   Reviewed content and layout to ensure compliance with web and corporate standards before launch.  Prepared images and created graphics for sites.  Managed all newsletter production, from hand-coding HTML to deployment through in-house email management system.  Produced monthly web traffic reports for each country using Webtrends.

NATALY  MONGARDI                                                                                                        PAGE TWO

·      Improved international presence by facilitating successful launch of Italian website.

·      Retained and attracted visitors by updating site content regularly.

·      Contributed to increase in sales and global brand awareness by integrating ongoing activation programs and product launches into sites and creating new pages and banners.  

·      Reduced project turnaround times by establishing web-based process for international staff to gather requirements, develop content and submit projects.

·      Improved staff self-sufficiency in each of 7 countries by training in-country staff on Content Management System and procedures.

Pre-2003: Sales/Account Management for:

RADGUARD, INC., Bedford, MA

Hardware-based VPN provider

Regional Account Manager

PILOT NETWORK SERVICES, INC., Jersey City, NJ

Internet security services provider

Account Executive

DIGISOFT COMPUTERS, INC., New York, NY

Call center management software developer

New Business Development

IBM CORPORATION, New York, NY

Personal software products division

Marketing Specialist

EDUCATION

International Master of Business Administration (IMBA), The Moore School of Business, University of South Carolina, Columbia, SC

Bachelor of Arts, French, cum laude, State University of New York at Albany

Study Abroad Programs

Università Luigi Bocconi, SDA, Milan, Italy

Università Di Roma “La Sapienza”, Rome, Italy

Université De Grenoble III (Stendhal), Grenoble, France

Certificate in Web Site Design and Development, Hofstra University, Uniondale, NY

Project Management Professional (PMP) Certification – pending                                           

PROFESSIONAL ORGANIZATIONS

Project Management Institute (PMI) –Long Island Chapter – Member

LANGUAGES

Fluent Italian and Excellent French

TECHNICAL SKILLS

L, CSS, Adobe Dreamweaver, Photoshop, ImageReady, Acrobat Professional; MS Project, Visio, Word, Excel, PowerPoint; basic Javascript and Flash; Epiphany Marketing (CRM), DREAMmail (Epsilon), Webtrends, LiveStats, Google Analytics; JIRA, various content management systems including Telligent Graffiti CMS and Community Server.  Basic understanding of Agile/Scrum methodologies.

SEO, SEM, social media, social media marketing, editing, writing, photo edit, editor, interactive, digital, online, art, designer, developer, development, producer, production, senior, freelance, multimedia, publishing, blog, forum, boards, social network, marketing, new media, Internet, director, manager, paid search, organic search, e-commerce, video, editorial, iphone, smartphone

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