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MAYA VESTRI
10 Amy Street
Providence, RI 02001
401.258.9876
maya@verizon.net
PROFILE
Digital marketing and media industry
professional that excels in fast paced environments and under strict
deadlines. Adept in
account management, web project management, client relations, and
augmenting results,
retention, and ROI
OBJECTIVE
Tech savvy,
process-oriented leader seeking a full-time position that will utilize my
effective communication
skills,
relevant experience, academic foundation in media studies, and high level
of enthusiasm
SUMMARY
OF
QUALIFICATIONS
Combines marketing and advertising
acumen with a strong customer service base, positive attitude, and an “own it”
approach to handling tasks. Four years
experience in results driven digital marketing exclusive to the automotive
industry managing key accounts, customer relations, and customer engagement
successfully. More than seven years experience in digital media both as a
content manager and writer including lead generating websites, landing pages,
electronic newsletters, blogs, online publications, and social media
CAREER
HIGHLIGHTS
Pioneer in call center
implementation and “round robin” support model creating a viable customer
service department for a successful digital marketing company, drastically
improving customer service response time, follow-up, and process
Increased ROI and partner
relationship with high profile clientele and automotive digital marketing
partners insuring customer success, measurable results, client retention, and
contract renewals
Successfully managed backlog of
digital marketing clients while migrating them to active status going live with
30+ digital marketing systems, generating revenue for the companies entry level
digital marketing solution
Implemented and managed the online
edition of “The Spectrum” newspaper at Sacred Heart University from initial
launch to syndication receiving over 10,000 unique visits within its first year
in publication
SKILL
SUMMARY
Digital marketing - Account
management - Project management - Customer relations - Customer
service
Product
training - Technical support - CRM applications - Quality
assurance - Call center - Onboarding
Client development -
Client retention - Compliance
management - Content marketing - CMS applications
SaaS environment - SEO -
Social media - SEO content writing - Web content writing - Web presence
Electronic
newsletters - Blogging - Email marketing - Reputation management - Lead
generation
Omniture Dashboard
- Google AdWords - Google analytics - Salesforce - SugarCRM - HTML
Presentation
development - Public
speaking - Copy editing - News writing - Online publishing
PROFESSIONAL
EXPERIENCE
Digital Marketing Consultant, 2010 - Present
Silvestri Media Consulting, Providence, RI
Digital marketing consulting for
local business and business professionals
Reputation management, web presence,
social media, and organic search marketing efforts
Managed social media, blog, and
online exposure promoting customer engagement
Wrote and edited content for web,
print advertisement, blogs, and seo
Utilized web analytics to track
results of seo efforts and qr codes in print and online media
Program
Manager, 2008 - 2010
Confidential
Company, Southern Massachusetts Area
Assisted with day-to-day operations,
administrative tasks, and business correspondence
Install
Specialist,
2006 - 2008
Automatic
Data Processing, ADP Dealer Services, Coventry, RI
Served as customer
service representative for a Fortune 300 company
Installed and supported multiple
web based digital marketing solutions
Underwent extensive
training in corporate and proprietary software applications
Implemented projects
from start to finish including basic web site design,
search engine
optimization, lead generation, customer relationship management, and digital
marketing
Insured client websites adhered to
web standards and automotive manufacturer compliance
Raving Fan Manager, 2005 - 2007
BZ Results, An ADP
Company, Coventry, RI
Served as main point of
contact managing client expectations for 60+ automotive retailers
Advised sales managers
and dealer principals on digital marketing strategies, best practices,
and internet marketing
concepts
Utilized customer
relationship management and lead management applications to improve
client conversion ratio
of leads to sales, helping them find, sell, and keep customers efficiently
Tracked client results
using quality assurance reporting and effectively communicated
findings to clients,
demonstrating proven, measurable results
Performed technical
product training via phone and internet
Executed action plans
and “hot team” focused strategies for escalated high profile client issues
Worked collaboratively
with design and production departments, maximizing efficient workflow
Oversaw multiple website redesign
processes maintaining client retention
Copy Editor, May 2005 - August 2005
GTECH Corporation, Business
Publications, West
Greenwich, RI
Copyedited corporate publications
and technical writing documentation
Cinematics
Editor, September 2004 - May 2005
Digital
Universe Productions, Coventry, RI
Post production
specialist and audio / video editor
Web Editor, 2002 - 2005
Spectrum, Sacred Heart
University, Fairfield,
CT
Accurately edited print
and multimedia content for the newspaper’s homepage
Established web presence
and increased internet traffic by 100% during online edition’s first year
Effectively created page
layouts and banner and tile ads which generated fund raising revenue
Investigated stories and
composed written articles publishing 30+ in online and print editions
Liaison between the university and
the College Publisher network of student run newspapers
Events Chairperson, 2002 - 2005
WHRT 91.5, Sacred Heart
University,
Fairfield, CT
Co-chaired events
committee e-board that is made up of leaders from media organizations
TECHNICAL
COMPETENCIES
DNS hosting, Email administration,
Data management, Web analytics
Facebook, WordPress, YouTube,
Hootsuite, TweetDeck, Google Alerts, TrackUR
Experienced with Macintosh and PC
platforms, iOS and Android mobile operating systems
Avaya phone system, GoTo Meeting,
VoIP, Microsoft Live Meeting, WebEx
Proficient in Microsoft Word, Excel,
PowerPoint, and Outlook
Adobe Creative Suite, Apple Final
Cut Pro, Avid Media Composer, Pro tools
EDUCATION
Sacred Heart University, Fairfield, CT
Media Studies, 2001 - 2005
SugarCRM End User Training Workshop
- 2006
HubSpot Inbound Marketing
Certification - (In Progress)
Google AdWords Qualified Individual
- (In Progress)
PMP – Project Management
Professional Certification - (In Progress)
VOLUNTEER
EXPERIENCE
Musician, Musicians On Call, New
York, NY 2010-Present
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