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Michael Pogioli
Email: michael@gmail.com
Mobile:  (503) 489 1234





Business Development Manager                                                     Sales & Marketing Manager

Highly motivated, entrepreneurial and target driven sales and marketing manager of the future that has proactively shaped a business career built upon integrity, the highest academic recognition, as well as an unmatched work ethic from 19 years swimming at the international level. A flexible and well-grounded “life-long learner” whose multifarious skills translate into record sales, unprecedented ROI for clients, and an integrated workplace of ever-improving relationships and collaboration.

Nine years highly acclaimed results (5 as a professional athlete with USA National Team) with a track record of sporting excellence spanning a long career as member and captain of swimming teams at local, collegiate, and world-class levels; ultimately earning a silver medal in the 2006 World Championships in Shanghai, China for the U.S. and reaching the finals of the 2008 Olympic Trials.

Creator of marketing and sales strategies for a variety of products and services utilizing skills and knowledge learned from world-class trainers and institutions. A highly effective communicator who holds a singular understanding of marketing and sales psychology evidenced by the construction of numerous successful sales and marketing campaigns, and further supported by the continual conquering of people and project challenges with a proven ability to translate strategy into workable and clear objectives that motivate colleagues. 

B2B & B2C Sales * Business Development * Webinars & Sales Presentations
Online Marketing * E-mail Marketing * SEM * SEO * Social Media / Web 2.0
Direct Response * Strategic Planning * Market Research
 Dynamic Communicator * Client & Team Management * True Leader
Professional Experience

Materializing Wealth LLC                                                              Mar 2004 -  Dec 2011
Direct response marketing and online affiliate marketing company specialized in selling digital and physical products related to financial investing, health, and fitness. Ultimately developed a consulting side to the business by adding SEO, SEM, and video marketing services for clients looking to replicate our online marketing success.

Founder & CEO
Founded this company, while training full-time for the 2008 Olympic Games, in order to address certain growing social issues - such as poor health and the absence of sound financial investment knowledge within the American middle class. Led the company through the use of vanguard marketing strategies to promote life-changing products, this company addresses the growing void in the financial, health, and personal-development related education we are receiving in this country and across the world.

§  Achieved annual revenue growth well over 60% by employing a focused and vanguard approach toward marketing, utilizing a multitude of channels which include search engine marketing (SEM), social media, article marketing, blogging, email advertising, and P2P sales.
§  Conducting extensive market and keyword research to find new growth niches and marketing opportunities as well as in-depth SEO analysis to generate and maintain high-ranked listings in search engines for targeted keywords to promote specifically targeted landing pages.
§  Recruited, organized and taught assistants how to market and sell prospects on a product line of top-notch financial and investment education courses, high ticket price wealth and investment seminars, personal development courses, and elite nutritional products.

Sales & Marketing Consulting                                                         Feb 2008 – Dec 2011   
Helping both local SMBs and international multi-million dollar corporations increase ROI by consulting on improved marketing strategies, web design, promotion tactics and sales process flow, resulting in dramatic ROI increases & minimum 200% increases in leads & value per client numbers.

§  Designing and implementing SEM, SEO and social media campaigns for clients looking to grow their businesses in the online environment – transforming one client from near bankruptcy to a 307% increase in customer acquisitions compared to previous year, thus saving the business.
§  Designed automated sales funnels, lead capture systems, and email marketing campaigns with professionally written sales copy & tracking features to improve site organization and buying conversions, increase response rates, and ultimately position businesses for viral growth.

Winmark Authorized Agent Group                                                          Nov 2010 – Dec 2011
Winmark is one of the fastest growing and most successful direct marketing contractors in the nation, through the training and deployment of a skilled outside sales force serving the fastest growing segments of the communications, information, entertainment and energy industries.

Sales Manager
Led a team of 30 sales veterans to record sales revenue numbers for any market in the company’s history by personally being a top sales producer and motivating my team to always improve their craft through ongoing training and analysis of their sales process.

§  Handled the recruiting, interviewing, and training of new sales representatives
§  Managed a growing team of sales professionals and innumerable clients by being a point of contact and problem solver for any issues that were to arise not only assuring that possible sales are closed but that customers are also happy with the entire experience.

Professional Education and Qualifications
§  BSc. - Computer Graphics Technology, Marketing (Purdue University, West Lafayette, IN)
o    GPA: 3.6 (Top 3% of class earning highest distinction honors)
§  Certified Commodities Trading Advisor (CTA) & forex trader – completed Series 3 & Series 34
§  Certified Master Facilitator and mind training seminar leader of PX2 (Pathways to Excellence 2), and IIE (Investments in Excellence), key life-changing programs of The Pacific Institute.
§  Software Skill-set: Cross-platform expertise (Win/Mac), advanced knowledge of entire Microsoft Office  suite and Adobe CS4 graphics suite (Photoshop, Dreamweaver, Flash, etc.), 3D graphics skills with Autodesk’s Maya & 3D Studio Max, Pixologic’s Zbrush, video editing with Final Cut Pro as well as compositing skills in Adobe After Effects and Autodesk’s Combustion.
§  Programming Skill-set: Visual Basic.Net, C, C++, and Actionscript 2.0 (Flash) scripting languages as well as 
L, XHTML, CSS, XML, Javascript, PHP and SQL.
§  Proficiency with CRM software, web-based sales and project collaboration tools (Salesforce, Basecamp, etc), customized CMS (Wordpress, Joomla) web design, market research tools such as Google Trends, Insights, and a variety of proprietary keyword and web analysis software.
Awards
§  2006 World Championship Silver Medalist and Big Ten Conference Champion
§  Multiple NCAA Academic All-American and Athletic All-American honors
§  Big Ten Medal of Honor Recipient (voted best overall student-athlete within Big Ten schools)
§  Purdue’s “Durham Brother’s Leadership Award” winner
§  Purdue Varsity Swimming Scholarship and 3-Time Varsity Record-holder
§  Academic Excellence Scholarship and Continual Dean’s List member


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