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Elena Sorrentino
14 Lauryl · Commerce, Michigan 48121
· elena@comcast.net · (248) 882-1234
Professional Profile
Marketing
Initiatives · Channel
Development ·
Strategic Planning
Seasoned sales professional with an
outstanding track record building critical partnerships, driving strategic
marketing plans, and developing new business in automotive electronic systems
manufacturing. Demonstrated ability to cultivate and manage business with
industry leaders including DaimlerChrysler and GM as well as tier-one and
tier-two suppliers. Proven expertise in all aspects of product management and
implementation, including client communication, warranty and APQP management,
and engineering team leadership. Strong relationship management skills, communicating
effectively with technical and non-technical staff, clients, and vendors.
Outstanding credentials include Bachelor's degree in Electrical Engineering and
MBA degree.
Core
Competencies
Ø Project
Management
Ø Product
Quality Issues
Ø Technical
Sales Presentation
Ø Contract
Negotiation
|
Ø Prototype
/ Production Pricing
Ø OEM
/ Supplier Management
Ø Sales
Engineering
Ø Team
Leadership
|
Professional
Experience
Isabellenhuette /
Automotive Alliance – Commerce, Michigan, 2008 to 2010
Business Development Manager, North America
Chosen to open new business channels with
North American automotive suppliers for well-known European electronics
supplier. Coordinated all sales efforts; established, coached, and mentored
sales teams while strategizing and implementing market plans and campaigns.
Managed supply chain, distributor relations, and negotiated contracts.
Consulted with distributors regarding automotive technologies, the North
American market, and global trends. Tracked and reported performance metrics;
teamed with sales representatives and distributors to create plans and meet
objectives.
§ Expanded business across a
number of high profile automotive suppliers including Hitachi, Lear, and Trico.
§ Secured new design wins for
products during highly challenging market conditions. Increased sales at TRW
and Continental Automotive.
Chrysler,
LLC –
Auburn Hills, Michigan, 2007
Project Engineer (Contract), Rear Wheel Drive Platform
Engineering
Recruited to analyze, assess,
and support selection of potential product and component suppliers in
international locations across China, India, and Mexico; carefully reviewed
potential supplier engineering and manufacturing capabilities. Partnered with
engineering and manufacturing departments to review technical requirements,
determine needs and capabilities, and develop plans and programs to control
materials and labor cost.
§ Leveraged strong experience
with international manufacturers to assess capabilities of potential suppliers
in order to present cost-savings plans to senior decision makers.
Terry
Barr Sales, LLC – Southfield, Michigan, 2003 to 2007
Manufacturer Sales Representative
Recruited to market and sell HVAC control
units; chrome-plated nameplates, moldings, and grills; automotive ceramic
electronic products; brake pads; and precision metal products from original
equipment manufacturers (OEMs) to key automotive customers including
DaimlerChrysler and General Motors. Assisted OEM clients in developing
strategies to capitalize on new business opportunities. Conducted technical
presentations to promote customers' products to current and potential
customers. Served as primary contact for purchasing and commercial
negotiations. Drove quoting system and negotiate final pricing with customer.
Organized logistics and warehouse activities for new programs.
Coordinated resolution of customer warranty and quality concerns.
§ Won $3.5M business for
GMX384 side molding, rear appliqué, and emblem program for Sam Shin Chemical.
§ Landed GMX381, GMX386 and
GMT900 emblem programs for Sam Shin, worth $6.2M.
§ Positioned GMB Korea,
Kyocera, Woory Industrial, and Xinyi Auto Fittings for future business
opportunities in North America.
Siemens
VDO / VDO North America – Auburn Hills, Michigan, 2000 to 2003
Account Manager
Cultivated relationships with key accounts
including Timken, BorgWarner, SFK, Delphi, Conti Teves, DaimlerChrysler, and
NVG, in sales of automotive sensors, SKF and intake air/fuel modules, and ABS
modules. Participated in strategic decision-making process for new business
development. Ensured customer satisfaction within all programs. Determined
final prototype pricing and production pricing for sensor programs and engineering
changes. Tracked and reviewed tooling capital expenditures with senior
management.
§ Landed BorgWarner wheel
speed sensor account totaling $2M.
§ Developed tracking system
to monitor competitors and rapidly identify new business opportunities.
§ Managed ongoing business of
Conti Teves ABS module worth $35M.
§ Managed launch of DCX 5.7L
and 2.0L MDR crank sensors worth $3.5M.
§ Managed current wheel speed
sensor programs at SFK, Timken, and Delphi worth $2.5M.
Omron
Automotive, Inc. – Farmington Hills, Michigan, 2000
Account Manager
Recruited to build customer relationships
leading to expanded business opportunities with DaimlerChrysler and Volkswagen.
Coordinated all internal efforts aimed at securing new business. Worked closely
with customers to ensure satisfaction and maintain sales of automotive
switches, relays, and electronic modules; communicated with engineering and
manufacturing to resolve warranty and production quality concerns.
§ Rapidly renewed interest at
DaimlerChrysler and obtained RFQs for new programs.
§ Laid groundwork for $30M
sale of LX IP switch and wireless door lock control module.
§ Maintained market share for
current relay business despite increased competition.
Allegro
MicroSystems, Inc. – Commerce Township, Michigan, 1998 to 2000
Sales Engineer
Researched and cultivated new business
opportunities with tier-one and tier-two automotive electronics suppliers and
automotive OEMs in southeast Michigan. Played key role in sales and marketing
of hall-effect sensors, regulators, and motor drivers. Delivered technical
presentations to promote Allegro products to existing and potential customers.
Obtained RFQs and presented quotes to customers. Participated in business
development decision-making progress with each product group.
§ Successful in making
Allegro chip integral part of the Delphi Active Wheel Speed Sensor worth $30M.
§ Spearheaded development of
relationships with SSI Technologies, TRW, and Lucas Varity for profitable
sensor opportunities.
**
**
**
Additional experience as Senior Account
Manager with ITT Automotive, Sales Engineer with United Technologies
Automotive, Product Engineer with Alps Automotive, and Test & Development
Engineer with Chrysler Motors
Educational
Background
Wayne State University – Detroit, Michigan
Master of Business
Administration-Finance / Bachelor of Science in Electrical
Engineering
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