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Anna Chambliss
309  Memorial Dr., #507, Atlanta, GA 30001
(404) 387-9876
anna@aol.com

Professional Summary
Accomplished communications and project management professional with over 12 years of experience including broad promotional, digital, retail, B2B, corporate communications, sports marketing and brand-oriented marketing experience, encompassing experiential marketing, in-store merchandising and sales promotions. Global, national, regional and local marketing experience. Strong interactive and traditional creative development skills as well as extensive project management experience.

Professional Experience
Account Supervisor
THINK Interactive - Atlanta, GA - 5/2011
THINK Interactive is a privately held digital marketing agency based in Atlanta, GA
  • Analyzed and made recommendations for ecommerce improvements
Client(s): Orkin and Windstream

Manager, Marketing (Marketing/Project Management Hybrid)
Digitas (Publicis Groupe) - Atlanta, GA - 6/2008 to 5/2011
Digitas is a lead digital marketing agency (digitas.com/press_packets/FactSheet.pdf)
  • On-site client contact focused on delivering new site functionality and improved user experiences for eCommerce
  • Demonstrated a deep understanding of best-in-class interaction design standards (e.g. integration of an American Express offer in the ticket booking path)
  • Led usability research efforts for various site improvements including the development of the usability test plan for the Delta Ticket Window on Facebook (www.facebook.com/delta?sk=app_119581404755652)
  • Steered cross-functional teams through the design phase of mission critical site improvements during the Delta/Northwest integration
  • Directed international and domestic, multi-channel and multi-language membership loyalty program
  • Managed the development of digital content designed for distribution across multiple platforms (site, mobile, personal entertainment device and etc.)
  • Led project management effort for large-scale content and functionality updates from initial business requirements to implementation
Client(s): Delta Air Lines and Post Cereals

Account Supervisor
The Integer Group (An Omnicom company) - Des Moines, IA - 4/2007 to 5/2008
The Integer Group is a promotions agency and part of the TBWA Worldwide network with revenue of $131.6 million for 2007
  • Managed and implemented advertising programs from conception to execution with an emphasis on promotional and experiential marketing
  • Created strategic client advertising/marketing plans and promotional programs with direct involvement in creative development and print production
  • Produced multimedia instructional product presentations
Client(s): Scotts/Miracle-Gro (Ortho, Whitney Farms and Scotts brand grass seed) and Pella

Senior Account Executive (Account Management/Project Management Hybrid)
Hart Associates - Toledo, OH - 6/2006 to 4/2007
Privately held agency named as one of the top B2B agencies for 2006 and 2007 by BtoB Magazine
  • Recruited by the CEO and V.P. of Account Services to provide account leadership and improve communication between internal agency departments
  • Developed site mapping and managed the launch of a retailer site template for La-Z-Boy Furniture Galleries
  • Lead day-to-day client management of projects
Client(s): La-Z-Boy Incorporated and The Toledo Mud Hens

Account Manager
Hitchcock Fleming & Associates - Akron, OH - 10/2000 to 5/2006
Privately held agency with $93 million in billings for 2005
  • Steered the development of multimedia communication packages designed to inform, educate and motivate the client's national retail channel members
  • Developed a retailer loyalty program that educated the client's national consumer sales force on new and existing product offerings resulting in a more knowledgeable and profitable sales force (+11% sales increase post training)
  • Functioned as the brand steward for national retail executions insuring consistent messaging across all consumer touch points including: national print, electronic, point-of-sale and interactive
  • Drove the development of collateral materials and physical structures for one of the client's most successful public relations events as well as managed the properties on the event site
  • Protected the client's interest in partnership initiatives with companies like The Home Depot, Best Buy, NASCAR and Disney
  • Developed and implemented retail media plans for regional and local markets including, television, radio, print, direct mail and outdoor
  • Hired as a Retail Advertising Manager to manage retail market accounts for a variety of regional and local marketing groups nationwide
Client(s): The Goodyear Tire & Rubber Company

Account Executive (Account Management/Project Management Hybrid)
Bernard Hodes Group (A division of Omnicom) - Atlanta, GA - 2/1998 to 9/2000
  • Lead day-to-day client management of projects
  • Educated clients on proprietary software resulting in 17% greater accuracy and increased efficiency
Client(s): Andersen Consulting, GE, Lockheed Martin, The Longaberger Company and Restaurant Concepts Inc.

Account Executive
Atlanta Printing and Design - Atlanta, GA - 11/1997 to 2/1998

Account Coordinator
W. T. Quinn, Inc. - Atlanta, GA - 9/1996 to 11/1997

Assistant Producer/Assistant Director (Field Hockey)
Committee for the Olympic Games - Atlanta, GA - Summer 1996
  • Directed all event production teams during the matches leading up to and including the Men's Gold Medal and Women's Bronze Medal matches

Education
The University of Georgia, Henry W. Grady College of Journalism and Mass Communications - Athens, GA
Bachelor of Arts in Mass Communications - 6/1996

Interests
Physical Fitness
Other: Domestic and international travel, kayaking/boating and creative writing



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