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Anna Chambliss
309 Memorial Dr., #507, Atlanta, GA
30001
(404) 387-9876
anna@aol.com
Professional
Summary
Accomplished
communications and project management professional with over 12 years of
experience including broad promotional, digital, retail, B2B, corporate
communications, sports marketing and brand-oriented marketing experience,
encompassing experiential marketing, in-store merchandising and sales
promotions. Global, national, regional and local marketing experience. Strong
interactive and traditional creative development skills as well as extensive
project management experience.
Professional
Experience
Account
Supervisor
THINK
Interactive - Atlanta, GA
- 5/2011
THINK
Interactive is a privately held digital marketing agency based in Atlanta, GA
- Analyzed and made recommendations
for ecommerce improvements
Client(s):
Orkin and Windstream
Manager,
Marketing (Marketing/Project Management Hybrid)
Digitas (Publicis Groupe) - Atlanta, GA -
6/2008 to 5/2011
Digitas is a
lead digital marketing agency (digitas.com/press_packets/FactSheet.pdf)
- On-site client contact focused on
delivering new site functionality and improved user experiences for
eCommerce
- Demonstrated a deep understanding
of best-in-class interaction design standards (e.g. integration of an
American Express offer in the ticket booking path)
- Led usability research efforts for
various site improvements including the development of the usability test
plan for the Delta Ticket Window on Facebook
(www.facebook.com/delta?sk=app_119581404755652)
- Steered cross-functional teams
through the design phase of mission critical site improvements during the
Delta/Northwest integration
- Directed international and
domestic, multi-channel and multi-language membership loyalty program
- Managed the development of digital
content designed for distribution across multiple platforms (site, mobile,
personal entertainment device and etc.)
- Led project management effort for
large-scale content and functionality updates from initial business
requirements to implementation
Client(s):
Delta Air Lines and Post Cereals
Account
Supervisor
The Integer
Group (An Omnicom
company) - Des Moines, IA - 4/2007 to 5/2008
The Integer
Group is a promotions agency and part of the TBWA Worldwide network with
revenue of $131.6 million for 2007
- Managed and implemented
advertising programs from conception to execution with an emphasis on
promotional and experiential marketing
- Created strategic client
advertising/marketing plans and promotional programs with direct
involvement in creative development and print production
- Produced multimedia instructional
product presentations
Client(s):
Scotts/Miracle-Gro (Ortho, Whitney Farms and Scotts brand grass seed) and Pella
Senior Account
Executive (Account Management/Project Management Hybrid)
Hart Associates - Toledo, OH - 6/2006 to 4/2007
Privately held
agency named as one of the top B2B agencies for 2006 and 2007 by BtoB Magazine
- Recruited by the CEO and V.P. of
Account Services to provide account leadership and improve communication
between internal agency departments
- Developed site mapping and managed
the launch of a retailer site template for La-Z-Boy Furniture Galleries
- Lead day-to-day client management
of projects
Client(s):
La-Z-Boy Incorporated and The Toledo Mud Hens
Account Manager
Hitchcock
Fleming & Associates - Akron, OH -
10/2000 to 5/2006
Privately held
agency with $93 million in billings for 2005
- Steered the development of
multimedia communication packages designed to inform, educate and motivate
the client's national retail channel members
- Developed a retailer loyalty
program that educated the client's national consumer sales force on new
and existing product offerings resulting in a more knowledgeable and
profitable sales force (+11% sales increase post training)
- Functioned as the brand steward
for national retail executions insuring consistent messaging across all
consumer touch points including: national print, electronic, point-of-sale
and interactive
- Drove the development of
collateral materials and physical structures for one of the client's most
successful public relations events as well as managed the properties on
the event site
- Protected the client's interest in
partnership initiatives with companies like The Home Depot, Best Buy,
NASCAR and Disney
- Developed and implemented retail
media plans for regional and local markets including, television, radio,
print, direct mail and outdoor
- Hired as a Retail Advertising
Manager to manage retail market accounts for a variety of regional and
local marketing groups nationwide
Client(s): The
Goodyear Tire & Rubber Company
Account
Executive (Account Management/Project Management Hybrid)
Bernard Hodes
Group (A division of
Omnicom) - Atlanta, GA - 2/1998 to 9/2000
- Lead day-to-day client management
of projects
- Educated clients on proprietary
software resulting in 17% greater accuracy and increased efficiency
Client(s):
Andersen Consulting, GE, Lockheed Martin, The Longaberger Company and
Restaurant Concepts Inc.
Account
Executive
Atlanta
Printing and Design - Atlanta, GA
- 11/1997 to 2/1998
Account
Coordinator
W. T. Quinn,
Inc. - Atlanta, GA
- 9/1996 to 11/1997
Assistant
Producer/Assistant Director (Field Hockey)
Committee for
the Olympic Games - Atlanta, GA
- Summer 1996
- Directed all event production
teams during the matches leading up to and including the Men's Gold Medal
and Women's Bronze Medal matches
Education
The University
of Georgia, Henry W. Grady College of Journalism and Mass Communications - Athens, GA
Bachelor of
Arts in Mass Communications - 6/1996
Interests
Physical
Fitness
Other: Domestic
and international travel, kayaking/boating and creative writing
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