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Carlie Buecksler

 

Innovative marketing professional passionate about delivering results and solving problems

 

2006 134^th Lane NW  Andover, Minnesota 55001              (763) 360-9876              carlie@hotmail.com

Summary of Qualifications

Motivated, results-oriented marketing manager with over 10 years of extensive marketing, communications, product management, and sales support experience. Superb organization skills and ability to manage multiple projects and meet deadlines. Strong work ethic combined with a commitment to excellence in all projects undertaken. A team player, working effectively with sales, outside vendors, and all levels of management to accomplish objectives. Exemplary communication and presentation skills. Natural leadership qualities and project management skills on cross-functional teams. Strengths include:

·         Strategic Planning and Execution

·         Market and Industry Analysis

·         Market Research

·         Product Development

·         Budgeting

·         Communication

·         Project Management

·         Direct Marketing

·         Lead Generation

·         Competitive Intelligence

·         Data Analysis

Marketing Expertise

·          Understand market, analyze the competition, and develop strategies to achieve results.

·          Drive effective communication strategies and create engaging content.

·          Manage product development from idea to launch via “stage-gate” process.

·          Conduct competitive intelligence analysis.

·          Execute direct marketing, advertising, and sales support.

·          Manage special events and trade shows, and deliver presentations.

 

Professional Experience

NowDocs, International, North Mankato, MN                                                                        2011 – Present

Product Manager

Actively manage web-based application product enhancements according to enterprise and general market client needs and usage.

Key Achievements:

·          Successfully learned application and new, unfamiliar industry in short period of time.

·          Analyzed available customer usage data and market information to propose new features and functionality to improve existing application.

·          Formed quick rapport with engineering and account management teams to improve efficiency of cross-functional projects.

·          Provided instrumental feedback on marketing materials and customer communications.

·          Proactively led competitive intelligence research and communication across organization.

·          Transitioned from office environment (previous employment) to completely virtual company (NowDocs) with relative ease and success.

CPP North America, St Louis Park, MN                                                                                     2006 – 2010

Senior Manager, New Product Innovation

Driving force for new product development and consumer marketing for direct marketer of membership club products. Delivered 5 products to market resulting in over 750,000 enrollments and $5 million in revenue. Specialized in consumer research, market trends, and digital channel development. Supported sales and account management with face-to-face presentations to clients and business partners. Tracked industry and market trends for future product ideas.

Key Achievements:

·          Analyzed consumer market information and created new life enhancement product concepts with emphasis on mobile and other emerging technologies.

·          Developed 5 new products within “stage-gate” process; and managed products through launch including quality checks, tracking performance metrics, and adding enhancements.

·          Personally managed development and launch of the most successful new product for company in the decade.

·          Tested over 20 concepts through multiple media, including focus groups and online panel surveys.

·          Developed strategy for entering new channels, including digital and mobile for marketing, sales, and service delivery.

·          Led over 10 project teams across variety of challenges, from developing new product to building website for online orders.

·          Designed wireframes for 3 new service product websites, including online enrollment and electronic payment functionality.

·          Facilitated over 30 internal and client innovation sessions.

·          Completed multiple marketing plans and business requirement documents in conjunction with development, product, channel, or research initiatives.

PLATO Learning, Inc., Bloomington, MN                                                                                  1999 – 2006

Senior Manager Secondary Market

Led all marketing activities for secondary school markets for a publicly held educational software company. Conducted market research, user studies, and industry and competitive analysis; managed tradeshow planning and execution; planned and executed direct marketing campaigns; and supported sales team through product trainings, and creation of sales tools and collateral for outside and inside sales force.

Key Achievements:

·          Driving force behind development and launch of online high school and college credit courses contributing over $1.5 million in new license revenue in first twelve months.

·          Conducted industry research and completed annual competitive analysis reports for internal audience.

·          Managed tradeshow planning and execution for over 30 events.

·          Wrote multiple marketing plans and business requirement documents in conjunction with development, product, and research initiatives.

·          Planned and executed over 100 direct marketing campaigns, resulting in thousands of qualified leads.

·          Contributed to closing software and implementation service sales by delivering product presentations to school and district administrators and board members with an average sale of $400,000.

 

Additional Activity

Stateless Software, Minneapolis, MN                                                                                                     2010

Marketing Consultant

Advised on direct marketing, lead generation and member acquisition strategy. Wrote copy for website and product demonstration; created direct marketing materials in support of a start-up software company’s initial product launch.

 

Education

B.S. Mass Communications, Minnesota State University, Mankato; Mankato, Minnesota, 1998

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