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University of San Diego Graduated
May 2009
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MAYA
KRIEGSFELD
309 Corley Court • San Diego, CA 92001
Maya.kriegsfeld@gmail.com • 503-269-9876
|
CAREER PROFILE:
Professional with proven skills in project management,
client relations, and brand marketing, advertising and promotions. Ability to learn quickly, manage production
timelines, think creatively, and work well in both independent and team
environments.
EXPERIENCE
Spa Gregorie’s Day Spas & Salons May 2011-Present
Marketing
Manager Del
Mar, CA
·
Develop
the overall marketing strategy and branding for $10 Million annual revenue spa
and salon services company
·
Responsible
for media buying and advertisement placement to promote the company within the
San Diego market
·
Project
manager and creative content developer for the company’s monthly electronic
newsletter communications, sent to customer database of over 40,000 people
·
Negotiate
contracts, and then manage logistics for participation in over 20 marketing
outreach events each year in the Del Mar and North County San Diego markets
·
Responsible
for the company’s creative marketing efforts, including managing graphic
design; creation of marketing ads, flyers, posters, signage, and collateral; and
copy writing for website, newsletters, radio ads, and pamphlets
Fast Forward Event Productions May 2008-May 2011
Marketing
and Event Manager San Diego , CA
·
Marketing Manager for San Diego Bay Wine and Food
Festival; largest wine and food festival in Southern California consisting of
five days of events with over 250 exhibitors and 7,000 attendees
·
Served as event project manager and managed team to
ensure successful sales, public relations, and marketing outreach
·
Spearheaded and managed all media partnership and
marketing efforts for Fast Forward Events
o Managed marketing
timelines and graphic designers to ensure the successful event advertising and
promotions
o Successfully
negotiated, managed, and fulfilled media partnerships with outlets such as
Cooking Light Magazine, Dining Out Magazine, San Diego Magazine, Yelp.com, and
other San Diego community outlets
o Responsible for
monthly newsletter, website copy, press releases, and managing social media
campaigns
·
Promoted
the San Diego Bay Food & Wine Festival through various web-based and print
media outlets, resulting in over 70 million media gross impressions
University of San Diego, Human Resources June 2008-May 2009
Intern,
Event Coordinator and Office Assistant San Diego , CA
·
Coordinated and managed two annual service award
ceremonies for over 3,000 University employees
·
Assisted
with strategic marketing efforts for monthly campus events and holiday
celebrations, through flyers, emails, and newsletters
·
Booked speakers and coordinated charity drives for
employee, faculty, and staff events
EDUCATION
Bachelor of Business Administration,
Marketing Concentration San Diego , CA
GPA 3.88, Summa
Cum Laude
HONORS/EXTRACURRICULARS
Alpha Kappa Psi, Professional Business
Fraternity April 2008-May 2009
Iota Tau Chapter, Vice President of Operations
– Spring 2009
·
Managed and oversaw the progress of seven chapter
directors and five committees within the fraternity
·
Worked directly with the chapter President on
implementing new strategies for member retention and growth, increased
on-campus awareness of the fraternity, and continued member involvement in
chapter events
Iota Tau Chapter, Director of
Public Relations – Fall 2008
·
Created and managed a new speaker series on-campus to
further business development and learning within the chapter and to market the
fraternity to the University
of San Diego ’s students
and faculty
·
Corresponded with numerous San Diego business professionals to book
monthly speaker events
SKILLS
Proficient in: Microsoft Office
Suite, Apple OS, Photoshop, WordPress, Joomla, FileMaker, DayLite, Email
Marketing Systems including Constant Contact, Vertical Response, and iContact
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