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BELLA JORDAN

309 1/2 St.                                                                                                                        (612) 616-9876

St Louis Park,  MN  55001                                                                              e-mail:bella@comcast.net

 

PROFESSIONAL & PERSONAL PROFILE                                                                                                       

Product Marketing executive with 15 + years experience developing and implementing, customer-oriented programs, delivering results through effective & creative leadership in the areas of business strategy, new product development, sales, channel & category management and advertising & promotional programs.

·      Proven ability to deliver results and demonstrated leadership skills in building & motivating teams and working cross-functionally with sales, manufacturing, operations and finance partners.

   Strong conceptual talent:  Described as very strategic, highly creative and oriented toward leading change.

·      Profitably managed existing businesses while developing and launching new products and ventures: Personally responsible for introduction of over 80 profitable new items & co-ownwer of 3 patents.

   Motivated by "fast paced" environment: Manages multiple tasks and shifting priorities effectively.

PROFESSIONAL EXPERIENCE                                                                                                                       

BEST BUY                                                                                                                                2005 - Present

Senior Manager:  New Offer Strategy & Development                                            Services & Service Contracts

·      Led development & testing of all new initial concepts for $1 Billion + services business;

·      Led development & commercialization of component offerings, supporting positive YOY growth;     

·      Continue to lead ongoing strategy & concept development, test & launch of programs through external sales channels, partnering with operations & account managers to build & deploy account-specific solutions.   

Manager:  Service Development                                                                      Geek Squad & ServicesStrategy

·      Led development, testing & launch of new technology support services

o  Online Data Backup

o  Data management services

o  Managed Computer repair & monitoring

Marketing Team Lead: New Busines                                                               Geek Squad Stand-alone Stores

·      Led concept development and launch for Geek Squad Point of Presence / Store-Within-a-Store concept

·      Developed and rolled out callback / re-engagement program, designed to increase repeat business

SMEAD MANUFACTURING                                     Senior Product Manager                                  2002 – 2005

Led development and implementation of marketing programs and new products for multiple distribution channels (Retail, direct and commercial / catalogue). 

·      Rationalized product lines with a focus on increasing profitability and gaining distribution:  Increased revenue of mature product lines by up to 27% through price adjustments and distribution growth.

·      Led development of $27 MM in new business at Office Depot, including development of new SKUs, complete re-design of new packaging format and change in manufacturing location, all within a 3 month time frame

·      Developed and introduced 60+ successful new SKUs, including multiple patented concepts.

·      Initiated market research programs that led to line repositioning and improved new product prioritization.

·      Integrated acquired product line, revitalizing distribution and reversing a 70% decline in sales.

·      Identified and developed marketing and sales strategy for new products & expansion into new channels.

·      Primary contact in partnerships with offshore (China, The Netherlands, France, Germany) marketing, product development and manufacturing.

AMERICAN EXPRESS FINANCIAL ADVISORS         Marketing Consultant                                       2001 – 2002

Developed and implemented Internet lead acquisition and conversion programs.

·      Identified & managed implementation of new media & creative strategies.

·      Reduced cost per lead by 18%.

EVANTAGE CONSULTING                                      Senior Marketing Consultant                            2000 – 2001

Provided strategy development and implementation for clients developing or expanding internet presence.

·      Created marketing / promotion plans which increased web site customer acquisition, and retention.

·      Developed on-line product research programs, leading to altered product and marketing strategies.

·      Clients:  United Health Group,  West Group,  Pointshare

GAGE MARKETING GROUP                                    Vice President & Management Supervisor         1999 – 2000

Led strategic planning, concept development and program execution of traditional and interactive marketing and promotional programs for clients.

   Developed consumer, trade and business to business programs, including in-store, channel management, direct mail and interactive promotions.

·      Clients: 3M Office Products,  Lee Jeans, Kraft Foods, Hot Pockets

WBK MARKETING                                                  Account Supervisor                                         1998 – 1999

Developed direct marketing, database and on-line strategies for clients such as Honeywell and U.S. Bank.

MArket Vision                                                    Marketing & Sales Consultant                          1994 – 1998

Developed a marketing planning and program management consultancy.  Projects included:

·   Marketing and business plan development	·   Product development & improvement programs
·   Consumer, market and feasibility research	·   Direct response sales and lead generation
·   Interactive, web-based marketing programs	·   Personal sales programs & coaching

Clients: Wagner Spray Tech,  3M (Office Products & International Health Care),  Bayliner Marine,  Star Tribune, Money Gram (Formerly Traveler’s Express) 

FingerHUT / USA Direct                                     Director of Marketing                                       1993 – 1994

Led marketing & product development organization focused in Home and Consumer electronics businesses, , generating in excess of $30 Million in sales from new products within one year.

   Developed process to maintain new product pipeline, including development of ideation & market research programs used to identify & develop most promising concepts and concept fulfillment.

    Directed marketing and business plan development for 7 products launched into retail, direct mail, infomercial, consumer catalog and outbound telemarketing channels.

·      Supervised development & execution of all creative, media, and channel distribution strategies.

   Leveraged database mining to improve cross-sell and increase product sell –through in direct channels.

GENERAL MILLS                                                                                                                         1987 – 1994

Product / Marketing Manager   Yoplait

   Grew assigned businesses: Sales + 87 %, EBIT + 158% over 4 years.

   Lead development and introduction of 2 product lines, each contributing positive cash flow in 1^st year.

   Expanded distribution into non-traditional channels through brokered sales force.

   Increased export business profitability by 48%.

   Led national lobbying effort leading to placement of yogurt on school meal programs.

Assistant Product Manager        Cereals

   Developed annual marketing plan for 2 brands, increasing sales and margins by more than 8%.

   Initiated product improvements that cut production costs while adding consumer benefits.

   Expanded distribution of "Big G" Cereal business into membership & club stores.

Marketing Assistant                      Yoplait

   Primary responsibility for interpreting IRI and Nielsen syndicated research data

   Managed development and execution of promotion program which generated sales increase of 20%.

EDUCATION                                                                                                                                                   

Masters of Business Administration                                             The University of Michigan, Ann Arbor, MI

·          Concentration in Marketing, Strategic Studies and Quantitative Analysis / Statistics

·          Teaching Assistant for Marketing & Operations Management classes

Bachelor of Arts                                                                               Lewis and Clark College, Portland, OR

·          Double major in Communications and Theatre Design and Production

·          Produced & distributed weekly radio news-magazine

·          6 month overseas study program in Italy

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