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Harley-Davidson Financial Services,
Videojet Technologies, Inc. (subsidiary of Danaher
Corporation), Wood
Panduit Corp.,
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Maya
Faust
309 Bunning Drive, Downers Grove , IL 60001
H: 630-493-1230
C: 630-995-9876 maya@gmail.com
SUMMARY:
Highly
motivated team leader and contributor with over 18 years experience in
marketing and ecommerce development. Currently, direct the ecommerce strategy,
web-front end and e-commerce integration projects. Key areas of project
leadership: System and Internet strategy, customer satisfaction/usability,
channel adoption and promotion of online tools. I offer a great track record of
delivering ROI, and innovation, plus excellent strategic, creative, and
leadership skills for managing collaborative Business/IT teams, online and
offline.
EMPLOYMENT HISTORY:
Harley-Davidson Financial Services, Chicago ,
IL
Director of eCommerce May 2006 – February 2011
Initiated and directed
HDFS eCommerce programs, oversee HDFS presence and content on corporate
websites ensuring that online programs are consistent with the Harley-Davidson
brand. Administered short and long-term business strategies for HDFS business
systems including online business originations and backend servicing systems. Managed an eCommerce team which provided
training and support of online tools to consumers and dealers.
à
Acted
as the liaison and IT Governance board member to various internal departments
and external partners, including dealer management systems, financial
institutions and insurance carriers, to develop ecommerce integration
strategies that align with strategic business goals and provide user
satisfaction.
à
Initiated
and managed ground-up development project to provide over 500,000+ HDFS loan
holders access to customer service web site in just 8 months. This system
allows users to view accounts, online statements, payment history, enroll in
paperless statements and complete payments online via www.myhdfs.com. In
just over 14 months over 200K users have activated an account.
à
Implemented
first-ever national Harley-Davidson online gift card program. Created the site and launched in 8 weeks
which is the sole outlet for purchasing Official Harley-Davidson gift cards for
use at H-D Dealers. In just 8 months
after launch of the site over 31,000 cards valued at over $1.6M were sold
online.
à
Acted
as a dealer network advocate and advisor to drive efficiencies in the
dealerships’ Finance & Insurance sales process as well as direct
incremental increases in revenue through the implementation of technology and
systems to integrate the end to end Finance & Insurance process and improve
the HDFS and dealer business transactions.
¨
Engaged
dealers to gain better understanding and increase adoption of the dealer
F&I sales process, CRM systems, and dealer management systems.
¨
Liaise
with IT on opportunities for improvements using technology to improve dealer
processes and build a business case for new initiatives. Lead the collection of
business requirements, define scope, priorities, evaluate risk and resolve
issues to ensure successful deployments.
¨
Gathered
and tracked performance feedback to enhance current systems and ensure they
continue to meet dealer needs.
¨
Developed
and implemented dealer deployment and communication strategies to engage
dealers and ensure high dealer adoption rates.
à
Provided
leadership and direction for the creation of business requirements and final
project sign off for a new online loan origination system for dealers. This system provides significant improvement
in customer service to dealers and delivers cost reductions in call center
operations. Additionally, it dramatically improved HDFS internal operational
efficiency in the underwriting and funding areas, and is a key facet in the
HDFS Marketing strategy allowing increased levels of service to Harley-Davidson
dealers.
¨
Established
the strategy and directed the successful implementation to over 800+ dealers.
¨
Instituted
an on-going training program to increase and maintain dealer adoption rates.
·
% of
applications submitted increased from 61% to 75% during the first 12 months. 96%
usage in 2010.
·
% of
eContracted deals submitted increased from 12% to 49% in 2010.
·
% of
eSigned contracts on current pilot program increased from 10% to 35% in 2010.
·
98% of
Canadian dealer applications submitted and 73% of all paper contracts generated
via this system in 2010.
·
Increased
the number of Insurance estimates submitted online over 600% from 16K to 104K
in 12 months.
¨
Directed
a project to provide major system enhancements to improve the dealer user
experience, integration with Dealer Management Systems as well as provide
additional flexibility for Marketing.
à
Managed
in conjunction with Harley-Davidson Motor Company key web properties for
content/usability on www.harley-davidson.com, www.buell.com, www.eaglemark.com (Aircraft Financing), www.h-dnet.com (Dealer Portal).
¨
Strategic
partner in defining the Consumer Online Plan for improving user experience on
harley-davidson.com.
¨
Contributed
strategic direction to Project CONNECT, CRM initiative as key stakeholder.
¨
Assisted
in the redesign of H-D Dealer Portal as key stakeholder.
Videojet Technologies, Inc. (subsidiary of Danaher
Corporation), Wood Dale ,
IL
e-Commerce Marketing Manager January
2004 – May 2006
Responsible for
the strategic direction and implementation of all global Internet, Intranet,
Extranet and e-commerce initiatives to promote and sell systems and supplies.
à
Established
web-based strategies that increased sales, customer knowledge, adoption and
brand recognition.
¨
Directed
a global web site unity program to ensure consistent branding, usability and
content worldwide.
¨
Implemented
and managed architecture, content, usability and customer experience strategies
for www.videojet.com.
¨
Project
managed e-Procurement system implementations (EDI, XML) with channel partners
and customers.
¨
Planned
and directed the research, evaluation and integration of new technology,
systems development, workflow, training and technical support. (e.g.,
Personalization, Globalization/Localization and Content Management strategies).
¨
Initiated
the development of a content management system to manage enterprise web site
content.
à
Directed
the implementation of a portal-based web site aimed at improving communications
globally through the use of collaboration tools that deliver personalized,
dynamically generated content that is targeted to strategic groups.
à
Initiated
the development of and functioned as administrator for digital asset management
system to maintain assets, globally.
à
Developed
and executed direct marketing and channel promotion campaigns that drove new
and existing traffic to web sites.
¨
Maintained
search engine marketing strategies to ensure exposure on appropriate web sites.
¨
Implemented
voice-of-the-customer surveys to measure the site’s effectiveness.
¨
Produced
web based promotions and e-mail campaigns to targeted customers.
¨
Executed
web-based and traditional marketing programs.
Panduit Corp., Tinley Park , Illinois
Manager,
eCommerce Marketing October 2000 – January 2004
Service Provider Market Manager January
2000 – October 2000
eCommerce Marketing Specialist October
1996 – January 2000
Recommended and
implemented solutions for wider deployment of Global E-Business strategy by
working cross-functionally with key leaders in Marketing, Sales, Product
Management, Human Resources, IT and other groups.
à
Responsible
for the management of web site strategic plans (www.panduit.com) including scheduling, prioritizing,
project management, budgeting, ensuring commitments and executing multiple
projects properly.
à
Established
an internally built Intranet site for 800+ global sales and marketing employees
in 45 days as well as an ASP-hosted Intranet site in just 15 days.
à
Directed
online strategies including the development and implementation of new web site
applications, electronic commerce and interactive systems as well as the
evaluation of new business initiatives. These programs were designed to solve
organizational problems and customer's technical concerns, attract new
visitors, create return visits, generate sales leads, build brand recognition
and increase customer satisfaction.
¨
Led
the initiative to build a ground up online eCommerce system that allows over
2000 distributors to place orders, check order status and check product
availability via the Panduit web site. System rated best in class by industry
distribution partners the system generated over 7 million dollars in sales per
year.
¨
Designed
and implemented an online strategic alliance program with Cisco Systems, which
allowed Cisco partners to educate staff and buy Panduit products via an
e-commerce-based system generating over $3 million in sales annually.
¨
Managed
Panduit's online database-driven catalog and bill of material's generator,
which qualified sales leads for partners.
¨
Implemented
and managed Stellent Content Management System.
¨
Initiated
the development of an automated online FAQ Knowledge Base and Incident Inquiry
System.
ADDITIONAL EXPERIENCE
Diverco Inc., Harvey, Illinois – Auto Parts
Distributor - Marketing
Communications Manager 1994-1996
Peg Perego U.S.A., Inc. Fort
Wayne, Indiana – Juvenile
Products Manufacturer - Marketing Coordinator 1992-1994
EDUCATION:
à
Loyola
University Chicago, Graduate School of Business, Chicago, IL - MBA,
Concentration in IT and Marketing, May 2005
à
Saint Francis College , Fort Wayne, Indiana - BA, Communications, May 1992
TRAINING AND ACTIVITIES:
à
The
Customer Self-Serve Conference – San
Diego, 2008
à
Search
Engine Strategies Conference– Chicago, 2005
à
Oracle
Portal and eCommerce Training – Chicago, 2004
à
Accelerated
Fundamentals of Content Management, Stellent Content Management Training Series
- San Francisco, 2003
à
e-Business
Marketing Consultant, Strategiz, Inc., Wheaton, IL (Strategic Event Marketing) 2001-2003
à
Global
Web Site Localization Strategies, Institute for International Research,
Arlington, VA, 2000
à
University
of Southern California, Marshall School of Business - E-Commerce Strategies for
the New Marketplace, 1999-2000
à
AT&T
School of Business, South Plainfield, New Jersey, 1996
¨
Web
Site Creation and Management Course - Beta Tester for AT&T's Easy World
Wide Web Services for Small Businesses
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