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• SOFIA BRIGANT

309 Zimpel Street  ● New Orleans, LA 70001 ● 225.364.9876 ● sofia@gmail.com

PROFESSIONAL EXPERIENCE

COX COMMUNICATIONS	New Orleans, LA
Marketing Manager, Customer Retention	April 2009 - Present

·  Managed marketing team responsible for customer relationship management and P&L. Beat annual budgets '09-'11 by 15%. Results led to consecutive "exceeds expectation" annual reviews.

·  Successfully led efforts to launch integrated customer life cycle management programs. Managed communication strategy and execution. Proven results led to 400% increase in team's marketing budget.

·  Launched marketing communication programs to lock high-value, high-risk customers into long term service agreements. Created business cases and led deployment of marketing plans resulting in 25% of targets locked-in within year of launch.

·  Developed reactive marketing strategy to minimize cost of recovering volatile customer relationships. Nominated as lead to work with Boston Consulting Group to develop customer relationship management flow and offer framework. Efforts led to average savings of $1.06 per customer handled, over $250k annual operational savings to business.

·  Managed creative agency development of customer on-boarding materials using learnings from local customer research, internal cross-functional teams, and industry best practices.

·  Implemented new reporting structure to enable business to better track and understand reasons customers disconnect services. Overhauled call center customer disconnect practices to ensure data accuracy. Changes enabled team to identify issues and opportunities and build business cases to launch customer life cycle programs.

UNILEVER	Englewood Cliffs, NJ Toronto, Canada
Associate Brand Marketing Manager – Knorr Soups & Masterbrand	September 2007 – April 2009

·  Successfully launched high priority international and national innovation projects. Recipient of two Canadian Living Best New Product Awards for Knorr Colorful Soups and Knorr Olive Oil Bouillon Cubes.

·  Led large cross functional team including Finance, R&D, Supply Chain, Regulatory, Sales from innovation concept to product launch. Formulated innovation strategy based on consumer research, competitive analysis and sales inputs. Managed team through concept development, P&L creation, product development and testing, package design, creative campaign development, and marketing launch plans.

·  Managed the development of communication strategy for product launches. Led creative agency relationship to deliver 360° marketing campaigns which integrated various channels (TV, Print, Out of Home, Digital / Online, PR, In Store, etc.).  Recipient of prestigious CASSIES award for Knorr Colorful Soups product launch, recognizing business effectiveness of advertising.

·  Managed the development of Knorr Soups Brand Vision Plan including long-term brand strategy, innovation roadmap and communication plan.  Awareness for Knorr Soups in key categories grew +18%, sales grew +16% and brand equity gains were the most significant ever tracked.

·  Led creative agency relationship to adapt global media plans for launch of Knorr Masterbrand’s new brand vision in Canada as well as international and national innovation projects. Generated briefs for various campaigns.

Associate Brand Marketing Manager – Knorr-Lipton Sides

November 2006 – August 2007

·  Responsible for short and long term shipment and consumption forecasting as well as P&L for $260M Knorr-Lipton Sides and $180M Lipton Soups and Knorr Cooking Aids businesses. Generated and updated forecast volumes by months and by channel, created SKU rationalization point of views, identified strategic risks and opportunities to grow businesses.

·  Analyzed consumption and shipment volumes for brand portfolio; identified performance drivers and communicated business results to senior management.  Provided actionable recommendations to optimize future revenues.

·  Project leader of large cross functional team including Finance, Sales, Research and Development, and Supply Chain.

·  Following Knorr-Lipton Sides recall and subsequent service level issues, executed sensitivity analyses on future consumption trends, production and shipments allocation forecasts, A&P spend, allergen disclosures, etc.

Associate Brand Marketing Manager – Lipton Soups & Knorr Cooking Aids

July 2006 – August 2007

·  Selected for rotation to Associate Manager role on Knorr-Lipton Sides after just 5 months in recognition of propensity for learning and application of skills.

·  Streamlined business analytics by reducing amount of monthly ad-hoc analyses traditionally generated for the brands. Improvement in the models increased work efficiencies by allowing more time for in-depth analysis and insights generation, thus decreasing errors and forecast discrepancies.

·  Managed entry of Knorr Recipe Mix into Club channel. Managed Lipton Recipe Secrets transition to Display Ready Packaging.

HARRAH’S ENTERTAINMENT	New Orleans, LA
MBA Intern – Planning and Analysis	March 2005 – August 2005

·  Created financially focused forecasts and post analyses for all marketing promotions held at Harrah’s New Orleans.

·  Created monthly marketing segmentation and reinvestment reports for Harrah’s New Orleans and Harrah’s Lake Charles Properties.

·  Headed project to create quarterly revenue presentations for all Gulf Coast region Harrah’s and Caesars Entertainment properties.

LASVEGAS.COM	Henderson, NV
Marketing Research Analyst	February 2004 – November 2004

·  Worked closely with President and Executive Team members to create executive reports and implement reporting standards for business matters including financial forecasts and online portal usability analysis.

·  Developed and implemented online user experience solutions based on market research, resulting in 40% increase of sales close rate.

·  Led competitive intelligence gathering efforts including online travel industry best practices and promotional offers.

YELLOWPAGES.COM	Henderson, NV
Senior Marketing Analyst	October 2003 – February 2004

·  Created strategic marketing documents focused on increasing ROI and conversion rates by analyzing customer behavior on online portal.

·  Designed and implemented all reporting standards for marketing department.

Senior Data Analyst

October 2002 – October 2003

·   Designed and implemented algorithms used to format and cleanse large data sets received from aggregators in various database formats, increasing data turnover by 50%.

GLOBAL COMMUNITY ENTERPRISES	Rohnert Park, CA
Director of Internet Services	June 2001 – October 2002

·  Effectively marketed American and Japanese online retail stores, leading to 500% increase in sales in 12-month period. Directed marketing campaigns using vehicles such as search engine marketing (SEM), search engine optimization (SEO), e-mail and direct mail marketing, resulting in an increase in consumer traffic of over 800%.

EDUCATION

TULANE UNIVERSITY, FREEMAN SCHOOL OF BUSINESS	New Orleans, LA
Master of Business Administration	2006

·  Dual Concentration in Marketing and Information Systems Management    

·  Cornell University, Johnson School of Business - Fall 2005 exchange program

·  Hong Kong University of Science and Technology (HKUST), Business School - Spring 2006 semester abroad

UNIVERSITY OF NEVADA LAS VEGAS, HOWARD R. HUGHES COLLEGE OF ENGINEERING	Las Vegas, NV
Master of Science, Computer Science	2001
Bachelor of Science, Computer Science	1999

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