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Newburgh , N.Y. 12001
Hudson Valley
Trading Co Newburgh , NY
University of Oklahoma
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Teresa Ruggiero
19
Elmhurst Ave.
Tel#(845) 566-9876
E-mail: teresa.ruggiero@Verizon.net
SUMMARY
- Extensive experience working for a variety of companies from Major CPG to smaller Family Run business
- I’ve sold diverse channels direct to major Grocery Retailers, Specialty Grocery, Perishables, Private Label, Club, Mass, Drug and more
- Direct management of 8 regional sales Managers across North
America including
- Called directly on every major retailer in US, every major Distributor and a lot of small ones as well.
- Category Management with two major retailers. Extensive experience with IRI, Nielson, Category leader and Category review process
BUSINESS EXPERIENCE
Hero
/ Beech-Nut / Signature Brands
Director
of U.S.
Responsibilities include all Sales and
Merchandising for Hero Brands of Preserves, Beverages and Grocery as well as
Beech-nut Baby food, Betty Crocker, Cake Mate, Marbil Mixin’s, Paas, Pumpkin
Master and other brands. Diverse Sales logistics including Direct to Retailer,
Third party logistics i.e. “Jobbers” in-house distributors and every major
national distributor including (UNFI, Davidson, Haddon House, DPI, Kehe, TOL,
Military & More), as well as 28
other Independent Distributors. Management of Broker Sales Network on a
national basis that included 13 Independent Specialty Food Brokers.
· Full budget responsible
· Full P&L responsible
· New Product Development
and Analysis
· Double digit growth five
consecutive years
· 28% increase in ACV
Owner /principal (10/00-
5/2004) Consulting Product Development
Co.
All aspects of product development, sales and sales management,
including trade & consumer marketing for both grocery and perishable
categories, product formulation, artwork and packaging of several brands of
coffee creamer, soymilk, juice, juice blends (Organic & All Natural)
nectars and milk products. Complete P&L responsibility from contract packer
through sales/ broker management.
· Licensing deal involving
Brand (80% recognizable) with major CPC
· Developed new concepts
products for major consumer products companies.
· Developed and Introduced
new brand of coffee creamer from concept, formulation, branding, artwork,
contract packaging thru launch
Parmalat- Farmland Dairies
USA Wallington , NJ
Parmalat acquired Farmland Dairies 10/98 and I
subsequently combined and ran sales organization
Director of Sales (12/98-12/00)
Responsibilities included all aseptic and ESL contract packing and
private label in the US
· Increased sales by 6
million dollars (10% increase to $60 million), company was flat to down the
previous eight years.
· Streamlined national
broker network resulting in better to market program, customer satisfaction and
customer service.
· Brought 11 new items
through concept and launched 6, company had not successfully launched a single
new item in eight years.
· Developed a hurricane
program for Florida , Puerto Rico and Caribbean resulting in a 15% incremental sales increase.
National Sales Manager (12/96-12/98)
All aseptic product development, co-pack customer development and
Private Label (including co-pack for a number of Fortune 100 companies). All
national ESL sales including key account management, broker development, market
development, brand management, consumer and trade promotion.
· Double Digit growth of the
Skim Plus brand three years running when the industry was trending negative.
· Brought Farmlands Aseptic
plant from 10% capacity to full capacity in two years, from losing over a
million dollars a year to profitable.
· Expanded sales region by
100% and doubled sales of ESL brands to 40 million dollars in two years.
Instant Products of America Columbus ,
Indiana
East Coast Sales Manager
(4/95-11/96)
Direct management of key accounts and or management of
brokers/manufactures reps. Primarily in the premium private label segment of
the market. New accounts, development of new premium products/flavors,
incentive programs, and all aspects of marketing and merchandising.
· Increased total sales by
42% in 1995 on the East Coast
· 1996 sales increase of
approx. 50% over 1995 (Private Label growth averages approx. 3% per year
The Great Atlantic and
Pacific Tea Co. Montvale , N.J.
Central Purchasing/Grocery
National Buyer/Category Manager (4/91-4/95)
Purchasing Agent for eight warehouses that service over 1200
Supermarkets located in 25 States under the A&P, Super fresh, Waldbaums,
Food Emporium, Farmer Jack, Kohl's, Dominion, Miracle Food Mart trade names.
Purchases of over four hundred million dollars annually, promotional
merchandising programs, negotiated cost, category management to insure growth
and profit and management of over 30 million dollars inventory.
Shoprite/Wakefern Food
Corp. Elizabeth
Grocery and General
Merchandise Procurement (1/85-4/91)
Procurement and expedition of hundreds of items, approximately 60
million dollars per year
Procurement Management Trainee Systematic training in all aspects of
merchandising and procurement., negotiation skills, accounting, systems,
inventory control and operations
EDUCATION
May 1984 Public Administration Marketing & Economics
Bachelor of Arts.
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