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Business Development & Sales Management,
Grocery Industry
Build Your Brand, Expand Your Markets, Grow
Your Company
Professional Summary
Strategic
Planning, Solid history of identifying
strengths and weakness in the sales process. Focused and aggressive lead to
expand customer base
New Product Launch, Ability to identify and penetrate new
markets, Regional and National
Business Expansion, Documented history of successful
expansion into new markets. Ability to move to the next level in existing
markets with fact based plan.
Director,
Business Development
Sept 2008-Present
Wellington
Management, LLC
Sales and
Marketing of Food Products, Protein, Deli, Dairy, Grocery and Frozen
Category.
Natural,
Grocery Retail and Club Stores, Branded and Private Label. Costco Northeast, Hannaford, A & P,
Big Y, Demoulas, Kings, Garden of Eden, and other Major Retailers.
Sales Manager
July 2007-Sept 2008
Dartagan, Inc.
Natural and
Organic Artisan products sold in the Retail Grocery, Natural, Organic and
Artisan trade class.
Deli,
Produce, Protein and Dry Grocery.
New Distribution at Hannaford, Big Y, Roche Bros, and other major
retailers.
Plymouth State University
Aug 2006-May 2007
Full Time Graduate Student
MBA Management May 2007, Small Business
Institute MBA Project, National
& Region Award Winner
Sales Manager
March 2003-Aug 2006
Aidells, Inc.
Gourmet
Meat Products, Directed and Executed major expansion for the entire
Northeast. New Distribution Stop & Shop, Shaws, Hannaford, Demoulas,
Big Y, Roche Bros. King Kullen, C & S Wholesale.
Director
of National Accounts
March 1996-March 2003
Spring Tree Pure Maple/Division of SBA
Brands
Promoted to
newly created position, following acquisition of Spring Tree Pure Maple, by
SBA Brands in December 1999. Total responsibility for Costco, Sam’s,
Wal-Mart, Trader Joes, Safeway, Kroger, Ahold,
A & P.
Branded and Private Label products.
Expanded
Costco base from 3 Divisions to 5 Divisions, Secured National Program with
Safeway. Obtained National Kroger Private Label Business. Successfully introduced New Products into
Wal-Mart
National Sales ManagerSpring Tree Pure Maple
Initial
position, March 1996 prior to acquisition by SBA, Brands. Led company
expansion from Region to National Market. Developed and Executed National
branded programs, Major New Product
Introductions. Managed and Directed
3 Regional Managers and 1 Natural
Food Sales Manager.
Built
Spring Tree Brands from original $10 Million base into $30 Million base,
enabling acquisition by SBA Brands. Attained # 1 Brand Market Share (IRI)
in Maple Category. Introduced Sugar
Free Syrup capturing 24% Market Share and obtaining the # 2 Ranked Product
in category, first year (IRI).
Education;
Plymouth State University, MBA Management
Lesley University, BA Management
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