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Summary
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Seasoned Senior
Interactive Architect and Lead of User Experience Design, Usability, and
Documentation teams at Fortune 500 companies.
Very strong financial & transactional. Point man and the
competitive edge for transformation of legacy software and interactive
services. Creative and insightful, with excellent analytical and
communication skills. Experienced and
technically astute. Called upon to mentor, integrate, articulate and motivate
across disciplines.
With more than 25 years experience
crafting the customer experience of interactive systems, I offer a unique
combination of business understanding, technical acumen, creative talent and
strategic insight. Adaptable, innovative and insightful, I "hit the
ground running" and excel in a challenging environment.
SKILL
AREAS: Protoyping & Modeling, CSS &
Templates, Cross-browser issues, SharePoint, AJAX / JSF, Documentation &
Online Help, Web 2.0 Social Networking, Accessibility, behaviors, Team Process, heuristic evaluations, Rich
Internet / DHTML. Technically
competent & comfortable in all platform environments.
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Keywords:
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human factors, GUI expert, training,
“best practices”, usability, business requirements, ease of use, workflow,
customer centric, templates, stylesheets, look & feel, behaviors,
preferences, profiles, communication
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Markets:
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Financial services (incl. brokerage),
banking, media, publishing, technology, advertising
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Skills:
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Style guides, requirements gathering, use
cases, e-commerce, heuristics, business analysis, site evaluation,
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Languages
/ Platforms:
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HTML, D
L, MS Word templates,
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Software:
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DreamWeaver, Fireworks, Photoshop,
RoboHelp, MS Word, Lotus Notes, PowerPoint, Visio, Fontographer, Contribute,
SourceSafe, Flash, Rational (RUP) products, Erwin
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Professional Experience |
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Solutions: In virtually every engagement, I provide the following range of
tools & services as a Senior User
Experience Design Practitioner:
Evaluation &
needs assessment, business
requirements, content
inventory, “best
practices”, design
specifications, stakeholder liaison
(business, technical, marketing), prototype site modeling, navigation & structure,
user assistance,
wireframes, templates, personas, style guides, taxonomies &
categories, usability
workshop, private
label
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Recent Projects |
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Sep 2011 Current
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Informa
UX, Information Architecture & UI
design and branded packaging of Informa's financial product suite, which are
marketed as "white label" services to Blue Chip financial
clients. Target Deliverable: Clickable
prototype DemoSite, integration of
Informa’s brand styling, implement “best practices” standards, improve
usability.
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Jun 2011 Jul 2011
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United Healthcare
A large advertising agency turned to us
when they needed someone to guide their
Content Strategy in redesigning Employer, Broker and Member websites for
United Healthcare. We provided UX leadership, templates, and techniques: Content
Inventory, Heuristic Analysis, Taxonomy, Solutions Matrix and Staff Mentoring.
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Mar 2011 May 2011
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KPMG
Perform a “CSS Cleanup” on KPMG’s existing public site, with a focus on
information architecture, best practices, conformance to accessibility
standards, clear terminology, removing redundant code, integration with SharePoint, and bringing the
technical development team up to speed on good process.
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Feb 2011 Mar 2011
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Lead-Free Kids
Merkley +Partners (our agency client in 2008) asked us to guide their redesign this
public-facing self-service health site, a partnership between the EPA and the Ad Council. We simplified the
UI, spoke to the target audience (Moms), gave it a social networking edge,
and focused on immediate “calls to action
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Jun 2010 Oct 2010
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Information
Builders
Delivered a sophisticated customer-facing Template and Customizable
Styling System that allows non-technician customers to manage IBI's
presentation reporting tools through WebFocus
8. Analyzed customer needs and provided a flexible set of templates
that answered customer needs through a responsive, customizable design
environment, while also integrating IBI's proprietary graphing and reporting
tools. Guided in-house tech team towards UX best practices.
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Jan 2010 May 2010
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Chubb Insurance
The Cornerstone
Project focused on enterprise
workflow and portal integration for intranet services in the Surety
market. Guided business analysis documentation team, honed Information
Architecture and workflow. Provided infrastructural guidance to tech team on
creation of Java Server Faces automated design components, screen models and
templates. View the clickable demosite
of this complex business workflow
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Oct 2009 Jan 2010
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Bell Labs (Alcatel Lucent)
Design of enterprise-oriented social networking and collaboration platform
with a focus on messaging and tagging. Focus on componentized
"webparts", seamless integration, enhancement of usability through
styling, icons, FAQ's, behaviors, introductory welcome page, targeted
messaging. Contributed to internal strategic presentation and professional
White Paper. View the clickable demosite of this
collaborative networking model
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Aug 2009 Sep 2009
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Ingersoll-Rand
Comprehensive Information Architecture,
Templates and Wireframing models for integrating enterprise-wide intranets based on SharePoint platform. Guided offshore tech team.
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Jun 2009 Ongoing
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Rick Daccardi Photos
Complete site makeover and tuneup for the website of a photography service
client, originally designed in 2007. Focus
was on updateability and customizability.
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Jan 2009 Feb 2009
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Queens College
Migrate the large legacy institutional website and sub-websites to SharePoint platform. Focus was on
Content Inventory, Assessment, Templates, Information Architecture, and
Content Management. Visit this public site
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Oct 2008 Nov 2008
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CP Cohen Art & Design
"Web
presence" and marketing brochureware site for print-oriented design
services shop. View
this public site
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Sep 2008 Oct 2008
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[ Major Automotive Retailer ]
(Client
Confidential) Usability assessment, analysis and recommendations for
"point of sale" touchscreen presentation system used in high-end
auto dealerships at ad agency Merkley
& Partners. Focus on customer-centric
sales support.
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Jul 2008 Aug 2008
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Sealed Air
Content
Inventory and functional assessment of an international portaled B2B and B2C site. Identified existing collateral,
audience and business environment. Provided re-organization and IA design guidance.
Presented findings & recommendations to executive committee. View the public site
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Dec 2007 Jul 2008
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US Military Academy
Functional
and presentational makeover of a university
library website with and eye towards servicing targeted stakeholders:
Student Cadets, Faculty, Library Administrators, Visitors and Alumni.
Reorganization of existing collateral based on Roles and Personas, structural
Sitemap, Stylesheets. Visit this
public site
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Sep 2007 Feb 2008
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Allied North America
“From-the-ground-up”
design of a national corporate intranet
at construction risk management-oriented insurance company - as a front-end
to SharePoint platform. Focus on customizability, updateabilty and
componentization. View the
clickable demosite of this branded editorial environment
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Jun 2007 Aug 2007
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[ Company Confidential ]
UI
makeover for high net worth
audience at major financial
company. Focus on workflow, seamless integration, customer self-service and
usability.
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Mar 2007 May 2007
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Prudential Insurance
As the
Senior Colleague on the Interaction Design Team, I worked closely with
Business Team stakeholders to craft cohesive design solutions for a new private label product. Focus on
providing client-mediated sales support to vendors with appropriate
interface, behaviors and seamless workflow in branded environment.
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Jan 2007 Feb 2007
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Advertising Database
Provided
complete visual & functional makeover for an advertising contact management application. Look & feel, continuity, workflows. View this public
site
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Contractor / Consultant 1998 - 2007 |
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Staff Positions 1994-2002 |
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Staff: Morgan Stanley Equity Research, Lead Interface Design
Usability
champion and interaction design architect for flagship Equity ResearchLink client-facing website, which pushes
equity research to Morgan’s
institutional investor client base.Liaise to Business Unit. Redesign a
problematic legacy interface for industry data analysis tool.
ClientLink/Onelook working group on enterprise-wide standards.
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Jan 2000 Feb 2001
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Staff: Immersant (Bowne), Senior Interactive Architect
Lead "human factors" expert,
usability analyst and interaction designer at this corporate-oriented
internet service bureau design shop.
Leverage Bowne’s position into the emerging web-based electronic publishing
arena. Attract and satisfy corporate
clients. Pioneer the Customer
Experience practice.
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May 1997 Jan 1998
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Staff: Dow Jones Markets, Interface & Documentation Manager
Supervised user
experience and documentation practice for e-commerce Transactions Development Group (TDG). Primary client contact in
developing all aspects of UI design and analysis.
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Feb 1994
Jan 1997
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Staff: Instinet (Reuters), Lead Interaction Designer
Interface Design expert for the Order Management System (OMS), Instinet's flagship electronic online stock trading and portfolio management
service. Usability engineering to
software development groups across the enterprise. Define
the broker's desktop. Integration and compliance with Reuters performance
standards. Implement enterprise-wide Intranet.
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The Communication Studio Inc 1981-1990
Owner and Creative Director Established and
successfully operated one of the first
user interface design / usability
service bureaus in the country.
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AT&T
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Autozone
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BBDO
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Chase
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Citibank
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CSPI
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IBM
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NBC
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Nynex
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WETA
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Video Production & Animation 1974–1980 |
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Television
News Research
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Editorial Director;
supervised 3 editors
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Buckminster Fuller’s Worldgame
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Producer/Director of multimedia documentary
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Automation House Video Studio
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Lighting Director,
Set Design, Graphics, Producer
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Municipal Cable Project
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Manager and
Director; Supervised staff of 6
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Lisberger-Ladd Animation Studio
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Animator for ABC
children’s show “Make a Wish”
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Education
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Master's degree in Interactive Telecommunications Program (1981)
Scholarship; one of first graduates of the program
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MIT
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Technical courses
in animation and video; active with the Media
Lab (1977)
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Master's degree in Educational Media / Instructional TV (1974) Residency at WGBH New Video
Workshop; educational merit scholarship
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BA in
History (1972) Projects in video and communications; self-directed studies in
light & color; Naval ROTC and work scholarship
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State
Art
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References
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Available on request.
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