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295-875-6021 naidu.aradhya57@yahoo.com
Apr’04-Present Manager, Strategy & Analysis
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57 Elan St Apt 9, California DN 50215
295-875-6021 naidu.aradhya57@yahoo.com
Education
May
2002 BOSTON COLLEGE BOSTON,
MA
CARROLL GRADUATE SCHOOL
Master of Business Administration
with concentration in Information Technology. Created team business plan for
entrepreneurial venture. Member of High Tech Club.
May 2000 DELHI COLLEGE NEW DELHI , INDIA
Bachelor of Engineering degree in Mechanical Engineering. Graduated first division. Active participant in
college debates.
Experience
DIGITAS INC. BOSTON , MA
Apr’04-Present Manager, Strategy & Analysis
·
Drove user level learning
agenda and performed logistic regression analyses on DART cookie level data
using SQL and SAS, that resulted in actionable audience insights
·
Created web analytics reports
using Coremetrics and Google Analytics, to segment prospects, and built Excel
dashboards to present actionable insights
·
Built a 6-element multiple
attribution model by researching the competitive marketplace, designing blueprints,
and writing SQL code to operationalize weekly reporting
·
Led an online analytics team
for Bank of America and optimized display creative, paid search and landing
pages leading to improvements in behavioral and attitudinal performance
·
Managed a team of analysts both
onshore and offshore, provided consistent feedback, tracked billability, developed
skillsets, and encouraged knowledge sharing
·
Championed several
Excel/VBA/SQL based automated reporting solutions for AT&T, GM and Bank of
America that resulted in greater efficiency and quality insights
·
Analyzed online cross-shopping
data and performed secondary research using Forrester and social tools for L.L.Bean
and GM to analyze purchase trends in the online marketplace
·
Researched customer-level
response data for AT&T Direct Mail channel and presented a trend report
highlighting return on marketing spend across markets and segments
Jan’03-Apr’04 SYNYGY INC. CONSHOHOCKEN , PA
Associate
·
Designed and Implemented
Incentive Compensation plan changes for Aventis Pasteur which involved
designing and troubleshooting data flow diagrams
·
Independently managed $200,000
project, trained and managed a new hire, and set intermediate internal
deadlines to meet deliverables for the 3 phases of implementation.
·
Communicated priorities,
provided analytical and functional support, and conducted discovery meetings
with clients to brainstorm and clarify functionality of deliverables.
June’01-Apr
’02 INTUIT
INC. BOSTON , MA
Marketing
Analyst Intern
·
Researched and developed Value-based
Pricing model for QuickBase, which increased profitability by migrating 60% of
non-paying customer-base to the paying plans.
·
Analyzed competitive landscape,
performed market research and customer data analysis to assist General Manager
in understanding market potential and competitive threats
Spring 2001 ARGUS
COMMUNICATIONS
BOSTON , MA
MBA Consultant. Client contact liaison.
Diane Weiss Competition Finalist.
·
Created Business Strategy to consolidate
client relationships, enhance image and fine-tune services offered. Explored
and negotiated potential partnerships to implement business initiatives, which
resulted in the first firm account worth
$1 million
Computer
Skills Windows, MS
Office, VBA, HTML, XML, AutoCAD, Adobe
PhotoShop, Pascal, C++, Java,
JavaScript, SAS Data Miner, Dreamweaver, Oracle, Crystal Reports, SQL.
Interests Chess, Table Tennis, Music, Reading
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