Project Manager Effective Curriculum Vitae Format in Word Free Download

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Objective Highlights Recent Experiences Recent Leadership Experiences Awards Analytics Skills Education

To secure a manager/lead position related to market research or business analytics. ü 10+ years of market research experiences in branding, marketing mix and optimization, target and segmentation, digital marketing, and predictive modeling. ü Strong project management capabilities and excellent written and verbal communication skills. ü Master of a full range of market research methodologies, both qualitative and quantitative. ü 10+ years of experiences in SAS, SPSS, SQL, VBA, and 5+ years in R. IBM  Market Insights (11/2010 – present)                                                                                             Armonk, NY Project Manager & Analysis Lead, Advanced Analytics ü Led a team of 2 persons and fully managed multiple analytics projects in parallel to ensure on-time delivery. ü Supported IBM's emerging market sales growth strategy with optimized targeting and segmentation analytics  based on propensity modeling and clustering analysis. ü Invented the data synthesis and reporting infrastructure based on SPSS Modeler for IBM global customer stratification survey program. ü Renovated IBM's product portfolio strategies through market basket analyses. IBM  Market Insights (10/2008 – 10/2011)                                                                                            Armonk, NY Project Manager & Analysis Lead, Marketing Mix Practice ü Led of a team of 2-3 persons and conducted marketing mix analytics to develop strategic insights that optimizes offline and online digital marketing vehicles to fuel lead/revenue creation. ü Partnered with internal and external clients to understand business challenges and define research objectives. ü Initialized new research projects with various clients with careful networking strategies and good track records. ü Innovated research methodologies and promoted the best practices of marketing mix analytic processes. ü Completed 11 marketing mix projects which covered over $30B IBM businesses. A recent project contributed to the 10% sales increase ($50M) in a growth market. In4mation Insights, LLC. (07/08 –09/2008)                                                                                        Needham, MA Senior Analyst ü Developed Bayesian models for a major US beer manufacturer to quantify the impacts of price, promotions, and consumer features on sales of different packages. ü Advised project manager in client communication by simplifying complex analytic findings. ü Syndicated studies from different sources to built fluent compelling insights to address client challenges. Boston University (9/2003 – 6/2008)                                                                                                     Boston, MA Research Assistant, School of Management ü Developed Bayesian models for a nonprofit organization to identify star customers and to predict the length and profitability of customer relationships. ü Constructed customer lifetime value models to identify optimal resource allocation strategies. ü Investigated the role of neghttps://docs.google.com/uc?id=1KR7WiTTHWwvYjKtKKCwBTGe2YSr4aUae&export=downloadative collinearity in regression with Monte Carlo simulations. ü Diagnosed customer responses towards different advertising messaging and their relationships with certain personality traits. WuMart Supermarket Group, LLC. (6/2001 – 8/2001)                                                                      Beijing, China Team Lead, Marketing Strategy and Transformation ü Led a team of 3 people to explore customer responses to store brands in different product categories. ü Developed the store brand introduction strategy for some nondurable household product sectors. ü The store brand strategy generated an extra profit of over $100,000 annually from the local Beijing market. IBM  Market Insights (10/2008 - present)                                                                                             Armonk, NY Project Manager ü Developed and managed project plans to ensure insight delivery on time. ü Conducted client management on different levels to influence decision making and drive action taking. ü Led the analyst group to innovate new marketing mix methods/tools to enhance team’s analytic capacity. ü Mentored junior analysts during on-boarding period to achieve expected productivity on time. In4mation Insights, LLC (07/08 –09/2008)                                                                                        Needham, MA Senior Analyst ü Assist in developing staffing strategies to expand the firm’s analytic capabilities to fuel growth. ü Supported talent acquisition strategies by leading a team of senior analysts to conduct talent recruiting. ü Instructed junior analysts to conduct data syndication and preparation with SAS Macro facilities. Winner of IBM Market Insights 2009 Orientation Development Program project competition (June 2009). American Marketing Association (AMA)-Sheth Foundation Consortium Fellow (2007). SAS, SPSS, R, VBA; CoreMetrics, Cognos; SQL, Hyperion; Matlab, ILOG; MS Office; Unix, Linux.                                Ph.D. in Marketing, Boston University, 2008. M.A. in Marketing, Peking University, China, 2002; Minor in Financial Engineering. B.Sc. in Chemical Engineering, Tsinghua University, China, 1999.

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