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SALES/MARKETING EXECUTIVE
Client Consultation
§ Building
lawson software St.
INSTANT SIGN CENTER Eden Prairie , Minnesota
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Gabrielle Bale
SALES/MARKETING EXECUTIVE
SUMMARY OF QUALIFICATIONS
·
Highly
motivated and skilled professional seeking
career advancement within dynamic, high growth organization that
welcomes fresh ideas, initiative, dedication, and experience; demanding
excellence in consistently meeting business objectives and exceeding sales
targets.
·
Exceptional
ability to work under high pressure, offering more than 15 years of high volume
sales experience, innovative marketing techniques and solid management acumen,
complemented by a proven ability to build high-level client loyalty and
referrals.
·
Recognized
for sales excellence on many occasions; excellent communications and
interpersonal skills.
·
Proficient
in analysis of markets, targeting areas of highest returns and developing
strategies to meet goals.
·
Drive business
growth through aggressive sales initiatives that result in increased revenue
growth.
·
Establish
high-profit accounts with extreme retention levels and client loyalty.
·
Identify
and manage strategic relationships to leverage significant long-term business
opportunities.
·
Effectively
convey intricate marketing and sales presentations. Successful interaction with
numerous decision makers at all levels of business operations.
·
Enthusiastic
individual with excellent work ethic.
Solid skills in consultative selling and solution selling.
·
Proven
success in complete spectrum of sales cycle.
Skilled in account strategy, proposals, presentations, contract
negotiations, and account management. Ensure client service and satisfaction.
Key
Competencies
Closing Sales § Prospecting/Lead Generation §
Information Analysis § Solution Selling
Problem Resolution §
Relationship Cultivation § Prospect Qualification § Team
Leadership
Professional Experience
director
of opportunity development 2009 – Present
oppsource.com St. Paul , MN
Company provides services
resulting in demand generation programs for high tech industry.
·
Manage
activities of inside call team. Developed processes that increased consistency
of results.
·
Facilitated
and implemented a training methodology.
sales
manager 2008 –2009
express
employment professionals Mankato , MN
Company provides employment staffing and HR services.
·
Developed
sales/marketing strategies and go to market plans. Sold services to business
owners, built new client relationships.
·
Negotiated
new agreement with largest client; developed and managed go to market plan;
delivered high impact sales presentations to management. Took on position to
assist family member after a death in the family.
director
of sales 2006 –2007
purechoice,
inc. Burnsville , MN
$1 million information startup providing Web based,
real time indoor air quality monitoring/reporting.
·
Developed
sales and marketing strategy for national accounts and distributors in US and
abroad.
·
Managed
direct sales in multiple industries including commercial, educational,
healthcare and retail.
·
Sold
indirectly through architectural and engineering firms, HVAC/control
contractors and industrial.
·
Created
go-to-market strategy for each target area and developed forecasts and goals to
drive progress.
·
Cold
called prospects, directed business development, demand generation,
advertising, print and online marketing efforts. Trained sales, marketing and customer service
personnel. Supervised six direct reports.
·
Grew international distributor network and
penetrated domestic and international territories.
·
Administered CRM application to produce customized
reporting for targeted sales and marketing efforts in new markets. Delivered
high-impact sales presentations for product inclusion in commercial building.
vice
president of sales & national sales director 2003 –2006
carlson
craft business solutions North
Mankato
$120 million wholesale printing provider.
·
Orchestrated
strategic approaches for sales and marketing in distributor and national
accounts.
·
Spearheaded
organizational turnaround to revive flagging sales. Forged relationships and
strategic partnership with key national accounts.
·
Supervised
product development, service offerings, pricing and contract negotiations.
Managed P&L, identified and researched
dealer acquisition targets. Built strong sales and marketing team, supervised
33 personnel, reversed five year trend of declining sales within two years.
·
Piloted
complete company rebranding and created new marketing collateral including a
website.
·
Grew
national accounts more than 20%, overall business solutions sales 21.5%,
wholesale catalog sales 6%, and new dealer activation growth 11%. Introduced CRM application to improve account management
and marketing .
director
of marketing operations 1995 - 2002
$400 million
international enterprise business software company.
·
Led
development and execution of all programs and campaigns including branding
initiatives, marketing pushes, product launches, partnerships, and
international activities.
·
Directed
all electronic marketing including Internet marketing and Web seminars.
·
Orchestrated
events and trade shows, creative services, collateral development, direct mail,
and telemarketing.
·
Oversaw
marketing database and lead management. Administered $7 million budget,
supervised 25 personnel.
·
Activated
company’s most dramatic growth in 27 year history, expanding it from $60
million in 1995 to $400 million in 2001 through effective marcom strategies and
creative programs.
·
Boosted
ROI from $5 in revenue for every $1 spent in 1995 to $43 for every $1 in 2001.
·
Grew sales pipeline 30%, increased accountability,
enhanced lead tracking with implementation of a new international lead
management system. Rolled out best practices in metric analysis, forecasting,
and system processes to improve overall sales and marketing and support ongoing
growth.
·
Instrumental
in company’s recognition among the Top 3 High Technology Companies in
Web-Selling Methods, alongside IBM and Allegis.
EARLY
SALES & MANAGEMENT CAREER (full details available on request)
VERTEX EXHIBITS, Minneapolis , Minnesota
TOTAL DISPLAYS, Minneapolis , Minnesota
CHILD’S STORE FIXTURES, Pittsburgh , Pennsylvania
Education And Training
bachelor Degree - minnesota state university - Mankato , MN
Professional Development/Training/Postgraduate Studies
- Architectural Design/Drafting Certificate
- Software Marketing Camp, Database Marketing, Strategic & Internet Marketing Program, Integrated Direct Marketing
-
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