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BELLA KWON
309 Old Palisade Road, 9A; Fort Lee, NJ 07001
949-294-9876 / bella@hotmail.com
SUMMARY:
Entrepreneur at heart,
with a
passion to make the impossible possible. Trilingual Supply
Chain Management Professional (with Six-Sigma
Black Belt) who not only has extensive experience in Sales Operations,
Demand/Supply Planning and Sales/Account Management in Consumer
Electronics/Semiconductor Industry but also
is a creative problem-solver and a strategic thinker with demonstrated
leadership and management
skills. With an exemplary
track record of improving Forecast Accuracy by creating/analyzing/fine-tuning base
statistical forecasts and models and consistently achieving
sales revenue goals & other organizational objectives.
SPECIAL SKILLS:
·
SIX-SIGMA Black-Belt
·
Extensive user experience with SAP
R/3 MM/SD modules and Oracle
GDMi & GERP
·
Fluent KOREAN, 4 years
of college Japanese, 3 years of high school Spanish
·
Market/Competitive Analysis utilizing industry
reports such as NPD, Traqline, IDC, Dataquest, Gartner, and others
EMPLOYMENT HISTORY
LG ELECTRONICS, North America May 2011 ~ Present
1000
Sylvan Avenue; Englewood Cliffs, NJ 07632
Home Appliances Division – B2C Supply
Chain Operations
Title:
Supply Chain PSI Manager
Customers:
Home Depot, Best Buy, Sears, HHG, Fry's and other regional retailers
Major Responsibilities: Managing
accounts (from forecasting
perspective), CPFR driven demand/supply Planning , Managing Inventory,
Analyzing & Improving KPIs, Kitchen Appliances ($120M/yr) Line Product Management,
Leading S&OP meetings
·
Managed a team of Supply/Demand Planners for all Purchase, Sales & Inventory activities for
200+SKUs.
·
Took ownership in customer consensus forecasting/replenishment process via CPFR meetings and
aligned with production.
·
Analyzed actual Sell-Thru data
& Sell-In forecast to determine optimum Customers’ On-Hand Week Of Supply
·
Analyzed Past Sales/Future Forecast data to develop
long/short-term Business (Sales) Plans.
·
Balanced/Optimized inventory level in 7 different LG warehouses
(securing safety stock level)
·
Monitored SKU levels and
recommended SKU rationalization initiatives in the future
·
Led weekly video-conference calls with factories in Korea and
Mexico to improve Supply On-Time Delivery and Fill-Rate.
·
Led weekly/monthly Sales & Operations Planning meetings involving
Sales/Logistics/Marketing to update on issues, to bring Consensus Fcst, to
review/improve analyzed weekly KPIs (Fcst Accuracy/Long-term Inv.) and to address other action items.
·
Partnered internally with Sales, Promotion Planning and Marketing teams to develop strategic promotions, new product launches, end of life transition
management.
Key Accomplishments:
·
Successfully led direct shipment initiatives by increasing the portion two
folds.
·
Increased Forecast Accuracy by 20% on
average all across the Channels.
·
Reduced Long-Term Inventory from 20% to
7% and maintained Days of Inventory Outstanding to company goal level.
PYNNACLECORP / RG FUELS (Trading company) Feb. 2010 ~ May 2011
2350
E. Curry Street; Long Beach, CA 90805
Title:
Director of Operations (Co-owner)
Major Responsibilities:
Taking charge in overall sales activities and operations
·
Dealt with local brokers for oil collecting/refinery
process.
·
Exported used vegetable oil overseas for
bio-diesel manufacturing.
SAMSUNG SEMICONDUCTOR, INC. Dec. 1998 ~ Sept. 2009
3655
North First Street; San Jose, CA 95134 (U.S. Branch HQ)
Memory
(DRAM & FLASH) Outside Sales
Title:
Channel Account Manager/Regional Sales Manager
OEM
Customers: SONY TV and SAMSUNG DTV
Channel
Customers: memory module makers Netlist, Virtium, STEC, Wintec, ATP, Viking,
and others
Major Responsibilities:
Memory Product Sales (~$200M/yr), Demand Forecasting, and Account Relationship
Management.
·
Managed and led sales activities to OEM
and Value-Added Reseller and Distribution accounts to achieve yearly/quarterly/monthly
(top-down) sales goals; developed new accounts in the region and sought out new opportunities
within existing customers.
·
Developed
and executed strategic and tactical sales plans for short and long term
objectives.
·
Coordinated
with Marketing on development of short/long-term sales strategies, product
intros, new products, features, etc.
·
Established
and managed relationships with cross functional departments for product
fulfillment, customer service, pricing.
·
Collaborated with customers on 13-week
rolling consensus demand forecast (for stable support and sales planning).
·
Provided
product roadmap and business updates during customers' Quarterly Business
Reviews.
·
Provided
timely information on competitive activities within
the region and overall market place to upper management.
·
Managed day-to-day activities and issues involving credit-line,
payment-term, backlog, QA, RMA, RFQs, product transitions, logistics/legal/business contract terms, etc.
·
Supervised inside sales specialists (direct reports) & managed Sales Reps' activities.
Key Accomplishments:
·
Turned virtually zero market share to
40% market share in 2 years in Sony account.
·
Developed new accounts and re-engaged
with long-term inactive accounts. in the territory which led to increased sales.
·
Consistently expanded market share within
existing customers by winning more
design-ins and more allocation awards.
·
Managed to maintain "zero"
aging inventory by providing accurate Forecasting and creating alternative
solutions
Supply
Chain Operations (Marketing)
Title:
Product Planning SCM Manager
Responsibilities: Taking
charge in all (DRAM) product Demand/Supply Planning to drive Forecast Accuracy, Allocation
& Pricing.
·
Supervised product demand planners to ensure best practice customer
demand forecasting management.
·
Assembled
and analyzed all data pertinent to creating the sales forecast.
·
Ran weekly/monthly/quarterly production
planning and determined subsequent allocation priority.
·
Drove factory in Korea to effectively
align overall supply with the latest demand planning.
·
Managed entire Life Cycle of assigned
Memory product group (from NPI/early sampling to Last-Time-Buy activities)
·
Managed overall Inventory and maintained optimal level (owning Long-term inventory
reduction project)
·
Reviewed and authorized RMA and qualification
sample requests.
·
Monitored daily/weekly spot-market activities
and provided reports to HQ (used for setting global monthly/weekly pricing)
·
Took on a Marketing role of presenting
product roadmap and market updates to customers.
·
Provided sales results/progress reports
to top management to achieve optimal market exposure and sales revenue.
·
Resolved past-due and over the limit credit-line
& logistics issues.
Product
Marketing
Title: Sr.
DRAM Product Planner/Sr. Market Analyst
Responsibilities:
Market Research, Sales Data Analysis & Playing vital role in U.S. Supply
Chain Mgmt task force team.
·
Conducted market research using tools
such as IDC, DQ, Gartner and other reports to seek out new growth-potential
market.
·
Analyzed POS data and competitors'
performance, offering market/product/pricing trend insight.
·
Played a key role in introducing/stabilizing
newly implemented SCM Process Innovation system (known as i2 Demand Planning) &
Forecast Accuracy, the new KPI - found
systematic problems, trouble-shooting, offered potential solutions; conducted
bi-weekly meetings with top management, sharing improvement points and
providing SCM updates; brought awareness of Forecast Accuracy importance as a
new Company Objective.
- Overseas Employee Excellence Award given by Samsung President for the contributions
and accomplishments.)
International
Procurement Center
Title:
Buyer (Wireless Division)
Responsibilities:
semiconductor component procurement (planning, forecasting, pricing) for
assigned cell phone projects.
·
Built close relationship with suppliers
and distributors (All American, Arrow, Avnet, Future, etc)
·
Negotiated monthly/quarterly/bi-annual
pricing and other business terms (payment, credit-line, shipping-term, etc.)
·
Conducted Quarterly Biz. Review Meetings
with key suppliers (measuring performances on delivery, quality, pricing)
·
Managed overall purchase order-related
activities (rescheduling,
expediting, cancelations, inventory management, etc.)
·
Handled logistics issues with contracted
freight-forwarders
·
Dealt
with Resellers for spot-buying and cross-referencing
EDUCATION HISTORY
B.A. in Economics &
Japanese from UNIVERSITY of CALIFORNIA, IRVINE (1994~1998)
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