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PAYTON PAQUETTE

Executive Profile

 309 E Melrose Avenue, Baltimore, MD 21001 ~ Phone: 443.765.9876  payton@gmail.com

                                                                                                                                           

National Account Sales/Marketing Management 

Strategic Client Development, U. S./Canada

Branded Fashion/Performance Apparel and Accessory Trademarks

Dynamic branded consumer products sales, marketing, new business development rainmaker with an outstanding record of achievement focusing creative strategic initiatives to grow profitable brands.  Background includes generating significant increases in sales, profit margins. Additional core competencies:

• Outstanding key retail partnership and customer relationship management abilities, US, Canada, International
• Highly developed strategic sales/marketing planning and organizational leadership skills
• Collaborating to design and develop innovative market-right products and programs
• Recruiting, hiring, training, mentoring talented in-house and external “rep” sales teams, domestically/internationally
• Driving successful new account establishment and brand placement/market expansion initiatives in multiple COTs
• Strong affinity for convincingly articulating “value” in emotionally-charged lifestyle brands
• P&L, budget and division general management expertise

CRITICAL LEADERSHIP INITIATIVES

• Directed go-to-market planning, product design/development, package graphics, merchandising, sourcing, national sales management and division general management for Hanes Brand  (Sara Lee) Socks.  RESULT:  Generated $48 million in sales in year two of brand marketing; established Hanes Socks as #1 mass market brand in US.
• Revitalized strategic marketing planning for Spalding, NBA by Spalding, Dickies, Manhattan and Dr. Scholl’s licensed sock brands. Negotiated for two new brand licenses.  RESULT: Sales increased 19% and operating margins grew 60% in three years by advancing major branded and private label programs with key mass retailers.
• Recruited, hired and trained international distribution partners in the EU, UK, Asia, Australia, Canada and South Africa for patented Thorlo brand sport/outdoor socks.  RESULT: Doubled international sales from $3.1 to $6.5 million in two years.
• Created unique woman’s version of the famous, patented 180s brand cold weather fashion accessory . . . the “ear warmer”.  Company was among Fortune Top 50 growth companies.  RESULT:  Opened 1,500 retail department store doors; generated $4+ million in sales with nearly $1 million in EBITDA, first year.
• Change management, marketing leadership for $60 million sock division of $300+ million Kayser-Roth Corporation, one of the world’s largest hosiery companies.  RESULT:  Massively reduced merchandise complexity. Grew division sales by 23% and EBITDA by $6 million to a total of $8 million.  Increased division gross margin by 5% in one year.
• Consulted with multiple domestic and international clients re: strategic market entry, startup, identification of distribution partners, sales and marketing support.  RESULT: Established significant new businesses; consummated international marketing agreements; focused creative intelligence/growth initiatives on qualified opportunities.

CAREER CHRONOLOGY

Crescent, Inc., Niota, TN, 2005 – 2008

Licensee of Columbia Sportswear for marketing premium active/outdoor performance socks

Vice President, International Sales – Canada

• Successfully prospected and opened all key targeted national retail accounts for Columbia brand socks in Canada; Forzani (both corporate and franchise divisions); Sears Canada (men’s and women’s); and, Canadian Tire Corporation. Generated $1.3 million sales in Columbia socks in first full year of operations.

180s, LLC, Baltimore, MD, 2001 – 2004

Patented Performance Apparel; Creator of the famous “Ear Warmer”

Division General Manager – Women’s Cold Weather Fashion Accessories

• Created unique women’s version of patented 180s brand ear warmer. Responsible for strategic marketing planning, product ideation, global materials sourcing, design and merchandising, collateral materials, packaging/graphic design concept and execution, promotion, forecasting, budgeting, launch sales management and P& L performance.
• Resulted in unprecedented first year success.  Opened 1,500 department store doors, booked and delivered $4+ million in sales and generated $1 million EBITDA.

Lion Brothers Co., Owings, Mills, MD, 1997 – 2000

One of the world’s largest embroidered identification vendors to the branded ASI/PPAI market

Vice President Sales & Marketing

• Led both in-house and independent “rep” sales forces and inside marketing team of eight persons responsible for planning, budgeting, prospecting, forecasting, developing and presenting proposals, managing sales to key accounts.
• Personally nurtured key branded client relationships increasing sales to Nike by 5%, Adidas by 15% and Levi’s by more than 20% in two years.  Established new graphic design customers in luxury apparel brands including Polo Ralph Lauren and Tommy Hilfiger.  Prospected and opened Harley-Davidson account. Ended company’s three year sales stagnation.
• Conceptualized, developed and introduced innovative new product; broadening line offerings and penetrating a new market segment while reinforcing the company’s industry leadership position and increasing sales with strategic customers.  Restored floundering major account relationships.

Kayser-Roth Corporation, Greensboro, NC, 1995 – 1997

Major producer and marketer of leading branded hosiery programs

Vice President, Marketing (Sock Division)

• Responsible for P&L management and sock division turnaround, sales and marketing leadership for $60 million strategic business unit.  Conceived, developed and launched new products, driving major consolidation of line offerings, cutting costs by 36%.  Resulted in 23% increase in division sales, $6 million improvement in EBITDA.  Grew division gross margin by 5%.  Directed team of four brand managers responsible for Timberland, Burlington (men’s and women’s) and Prima Sport brands.

International Market Consultancy, (IMC), Hickory, NC, 1993 - 1995

Creative strategic planning solutions for domestic and international apparel industry clientele

Principal Consultant – Multiple Apparel/Hosiery Industry Clients

• Consulted with Sara Lee Socks re: major category marketing issues with Hanes brand.  Developed three-part plan resulting in important strategic decisions to focus children’s branded sock business on Hanes brand in lieu of seeking alternative brand licenses.
• Researched, qualified opportunities and consummated international marketing agreements with strategic partners for clients in England, Ireland, Mexico and the U. S.

Thorlo, Inc., Statesville, NC, 1991 – 1993

Marketers of patented, technically fabricated (foot health) performance hosiery products

Vice President, International Sales and Marketing, Worldwide

• Selected, hired, trained five new international distribution partners in key world markets.
• Established European bonded warehouse and hired international office personnel in Germany.  Significantly reduced order lead-time of 6-8 weeks for delivery to distributors from the U. S. to 4 days from Maastricht, Holland, sharply cutting distributor inventory investments while multiplying turns and profit margins.

Neuville Industries, Inc., Hildebran, NC, 1988 – 1991

One of America’s leading manufacturers/marketers of licensed brand and private label socks

Vice President, Marketing

• Developed and executed company’s first strategic marketing plans for Spalding, Dickies, Manhattan, NBA by Spalding and Dr. Scholl’s brand socks.  Developed and maintained highly productive and collaborative relationships with licensors.  Negotiated with Schering-Plough Pharmaceuticals for Dr. Scholl’s sock brand license.
• Aggressively supported national field sales team.  Stimulated revenues by 25%, raising operating margins by 60% over three years.  Introduced significant new private label products and developed unique fabrications for mass market branded programs.

Adams-Millis, Corporation, High Point, NC, 1985 – 1988

Licensee of Hanes Knitwear (div Sara Lee) for marketing of Hanes brand socks

Sr. Vice President, Hanes Brand Manager; President, Hanes-Millis Sales Corporation

• Responsible for generating annual sales of $48 million in second year and establishing Hanes as the #1 mass market brand in socks in the United States. 
• Directed all product design/development, merchandising, sourcing activities as well as national field sales team in both wholesale and retail sales groups.  Managed P&L.

International Playtex, Canada, Ltd., (Danskin Division), Toronto, ON, 1983 – 1985

World famous dance, activewear and fashion legwear brand

Vice President, Sales

• Managed $6.5 million in leotards, tights, socks and $8 million in Danskin and private label sheer hosiery.  Increased retail doors by 65%.  Directed national field sales team of twenty-seven independent representatives and field merchandisers.

E. E. Paquette & Sons, Limited, Woodstock, ON, 1972 – 1983

One of Canada’s largest family-owned producers and marketers of fine quality hosiery products

Director of Sales & Marketing

• Managed all product design/merchandising/sourcing.  Directed national field sales team.
• Consummated joint venture with Christian Dior licensee to market and distribute luxury women’s legwear in Canada to top-line independent and premium department stores.

EDUCATION

Bachelor of Commerce, University of Toronto, 1972

CITIZENSHIP

Dual Citizen of Canada and the United States of America

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