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SAN FRANCISCO , CA 415-786-9876
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CARLIE
HOFFMAN
carlie.hoffman@gmail.com
SUMMARY
Retail,
Management, Advertising and Marketing professional with over 15 years
experience. Accomplished team leader with experience in creating marketing
campaigns. Managed to achieve and exceed sales goals while providing high
customer service. Organized and effective project coordinator with excellent
interpersonal and communication skills.
WORK
EXPERIENCE
Tommy
Bahama
Store Manger December 2009 – April 2012
Responsible
for leading the team to achieve sales success.
Managed all day to day activities which include guest service,
merchandising, visuals, payroll, associate development, inventory control and
back of the house operations.
• Increased
overall sales in 2011 by 6.6%
• Cut
overall inventory shortage in by 40%.
• Increased
secrete shop scores by 15%, with a yearly average of 94%, #11 in company
• Developed
and promoted Floor Supervisor to Assistant Store Manager
• Consistently
received a score of 100% on stores operational audits
Macy’s
– San Francisco , CA
July 1996 – June 2009
Advertising
Marketing Executive (2006 – June 2009) Partner
with the Marketing Director to ensure that all advertising needs are being met
for the Men’s, Cosmetic & Fragrance merchants. Projects included Direct
Mail, Newspaper, Radio & Internet advertising for divisions totaling over
$2B in annual sales.
• Coordinated
& ensured all timelines were met for over 64 Direct Mail & over 4,000 newspaper ads each year.
• Partnered
with finance & merchant teams to ensure the $91M ad budget was on plan.
• Negotiated
company paid newspaper advertising for the merchant group, saving them
$360,000
annually.
• Created
monthly concept meeting briefs, resulting in 25% time savings for 30+
attendees.
• Participated
on the team that redesigned the PreSeason mailer and received the 2007
Creative
Vision team award.
• Facilitated
4 advertising classes annually training a minimum of 80+ associates.
Manager
of Merchant Technology (2002-2006)
Responsible
for managing a team that assisted the Men’s Buying offices in price changes,
purchase orders, reports and special projects. Coordinate all advertising for
the merchant group that managed more then $300M in annual sales.
• Managed,
coached & counseled staff of 4 associates to ensure all needs from
merchants and advertising was being met.
• Streamlined
advertising turn in process to one page planner, resulting in time and cost
savings.
• Managed
advertising budget of $23M, including the collection of vendor support.
• Facilitated
merchant training & Associate Advanced Learning Program for up to 50
associates
annually.
• Analyzed
productivity of ads and made recommendations for improvement.
• Trained
& Coached 8 associates that were promoted to executive level positions.
• Bag
Hunger & United Way fundraiser leader, helped to achieve 271% of goal.
Assistant
Buyer – Men’s Tailored Clothing (1999-2002)
• Responsible for planning, buying, managing and promoting the
seasons merchandise selection for over 88 stores.
• Assisted
in reaching & maintaining my department’s sales plans, gross margins,
markdowns and receipts. Managed all advertising functions for the department
• Managed all
advertising functions for the department
Men’s
Merchandise Manager – Walnut Creek ,
CA (1997-1999)
• Coordinated
all of the merchandising, receiving and operations for the Men’s building. • Supervised a team of 15 associates in an $18 million volume Men’s
business. • Named “Best Merchandised” store for the Fall 1998 season. • Received
overall the highest audit score out of all Macys West for the 1998 season.
Men’s
Group Sales Manager – Walnut Creek ,
CA ( 1996-1997)
• Opened the new
Macy’s Men’s Store
• Managed a team of
15 sales associates that achieved sales & instant credit goals.
• Received 1997 Group
Sales Manager of the year for consistently achieving sales plan, express credit plan and having low
shortage results.
Other
Professional Experience Emporium Department Store – Pleasanton , CA
(1987-1996)
• Store
Merchandise & Operations Manager
• Group
Sales Manager – Men’s
• Sales
Associate
EDUCATION: San Jose
State University
Bachelor
Degree Sociology, Minor in Business Marketing.
Carlie Hoffman
415-786-9876
carlie.hoffman@gmail.com
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