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Alissa ALEXANIAN

309 Canosa Avenue, Las Vegas, Nevada, 89001 ·  (702) 476-1230  ·  alissa.alexanian@gmail.com

 

BUSINESS ANALYSIS MANAGER

Business Education  & Experience	Computer Programming &  Technical Expertise	Statistical Analysis
CPA Certification   MS in Marketing   eCommerce   Telecommunications   Health Care	MS SQL Server   Perl   MS Access   Business Automation   Data Warehousing	Data Mining Certificate   Six Sigma Green Belt   R Programming   SAS   Market Research

EDUCATION

Graduate Certificate in Data Mining, University of Louisville, KY                               December 2009

Six Sigma Green Belt Certification, Cox Communications                                           October 2007

Master of Science in Marketing, Virginia Commonwealth University                           December 1997

CPA Certification, Richmond, VA                                                                               May 1996

Bachelor of Business Administration, The College of William and Mary                     May 1995

Foreign Languages: Highly proficient in Spanish, French, and Italian

WORK EXPERIENCE

Manager, Business Support                                                                                                November 2010 – Present (1 yr.)

HealthCare Partners of Nevada: Las Vegas, NV

·         Automated a cost estimation process for hospital admits using SQL, freeing 1/2 FTE in operations department.

·         Manage three full-time analysts who perform reporting, analysis and data warehousing .

·         Developed SQL-based statistical sampling algorithm for internal auditors.

·         Automated a manual Medicare software data entry process using Perl programming, reducing workload from 2 days per month to 2 hours.

·         Developed a suite of  SQL Server Reporting Services financial reports.  Created a stored procedure for this process which reduced the data pre-processing phase from 5 days of manual work to 15 minutes of automated processing.

Manager of Reporting, Analysis & Marketing Research                     January 2006 – October 2010 (4 yrs, 10 mos.)

Cox Communications: Las Vegas, NV

·         Developed a marketing data warehouse and a suite of automated dynamic reporting tools using SQL Server 2005, SQL Server Reporting Services, Transact-SQL, and Perl to monitor the effectiveness of strategic marketing tactics for the Las Vegas branch of this national telecommunications firm.  The analysis suite was recognized as a Cox best practice and used as a platform for standardization by the Corporate office. Areas of marketing activity analyzed by the automated system include:

o   Call response tracking by vanity phone number by product by marketing tactic for multiple time intervals

o   Conversion response to direct mail including statistical significance testing

o   Marketing offer monthly customer retention effectiveness graphical analysis

o   Daily automated scorecard reporting for Video On Demand and Multicultural areas of business

·         Performed data mining and analysis of telecommunications data using SAS Enterprise Miner and SQL Server 2005 Data Mining for multiple departments. 

o   Text mining of customer service call comments determined classifications of calls for staffing optimization.

o   Logistic regression was used to identify the most likely reasons for customer churn.

o   A decision tree model identified factors most related to customer write-off and helped develop a heuristic for prioritizing customers for contact and resolution in the credit and collections department.

o   A cluster analysis of demographics and cable product preferences of Hispanic customers was used to develop a segmentation strategy for multicultural marketing.

o   Developed a report of automated graphs of sales call trends using R programming.

o   Developed a time series geographical animation of customer acquisition using Perl and SQL Server.

·         Recruited, hired, trained, and managed one direct report, a marketing researcher who performs ad hoc analysis using SPSS and conducts primary telecommunications market research.

Marketing Data Analysis Consultant                                                             April 2005 – January 2006 (9 months)

Intel Corporation/Staff Tech Inc.

·         Developed an RFM marketing data segmentation web-based analysis tool using Transact-SQL, Perl, and 

L including dynamically generated online graphs, spreadsheets, and data analysis.  Several marketing managers and analysts throughout the Intel Reseller Channel used this tool for targeted marketing efforts.

·         Designed online business surveys and deployed them to a worldwide audience.  Analyzed and presented survey results to managers and executives.  Performed English translation of written text responses in Spanish, French, and Italian.

Senior Database Programmer/Analyst                                                               September 2000 – June 2004 (3 yrs., 9 mos.)

Kodak Gallery: Emeryville, CA

·         Managed all aspects of data warehousing, automated reporting, and business intelligence for this Kodak division, contributing to  revenue growth of 400% over four years.

·         Delivered automated and ad-hoc reporting for departments including product marketing, CRM, finance, accounting, business development, customer service, and business operations.

·         Assisted the executive team in determining and measuring key business metrics using data warehouse-based knowledge discovery.

·         Designed and implemented a dynamic report delivery system using Perl DBI and Transact-SQL to deliver reports to users in formats including Excel, HTML, and text files.

·         Developed an automated revenue reconciliation tool for the Controller using Perl and Transact-SQL which shrunk this task from a five days to a 15 minutes.

·         Trained key business managers in multiple departments to use MS Access to analyze data and obtain actionable information.

STUDY ABROAD

Lyon, France: Alliance Française de Lyon French language and culture program             October – December 2004

Asolo, Italy:  Clemson University MBA study abroad program                                       Summer 1997

Madrid, Spain:  Boston University summer internship abroad program                            Summer 1994

PUBLICATION & AWARDS

CTAM iQ Article:  Published an article in this telecommunications journal concerning the relationship between free On Demand videos and those which require customers to pay a fee.  Performed analysis with SAS Enterprise Guide’s generalized linear mixed models node.

Innovation Award: Cox Communications, 2006, - For automated reporting & analysis suite.

Certificate of Excellence: Intel Corporation/Staff Tech Inc., September 2005 - For RFM data segmentation tool.

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