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yyAVA  SITAPARA

309 Calumet Ct., Florence, SC 29001                        843-615-9876                                      ava.sitapara@yahoo.com

COO / general manager / vp of manufacturing

Growth Strategies / Global Operations / High Tech / Six Sigma / Offshoring / Startups / Turnarounds / P&L Product Development / R&D / Process & Systems Engineering / Business Development / M&A / Finance / CPI

I drove dramatic improvements in quality, productivity revenue and profits for ESAB, a high-tech industrial equipment maker (a division of $4B Colfax Corp.). Directing all aspects of manufacturing operations from R&D, engineering and supply chain to production, QA and distribution, I developed and launched new products, won new accounts and built profitable global distribution channels. I can contribute by:

r  Providing strong strategic vision and tactical leadership

r  Developing and commercializing innovative high tech products

r  Optimizing processes and systems to improve productivity and quality

r  Building win-win strategic alliances with customers and business partners

Recognized for high performance, I have been rewarded with a steady stream of promotions. My education includes a PhD (ABD) in Engineering Management, Kennedy Western University, coursework towards an MSEE (University of North Carolina) and a BS in Power Electronics, (Saurashtra University, India). Speak Hindi, Gujrati, Swahili, Urdu.

Selected Accomplishments

Created new distribution unit, boosting plasma sales 60%. ESAB was losing its market leadership position in plasma cutting equipment due to a limited direct sales model. Convinced board to create a standalone global sales unit. Developed new channels in EU and emerging markets. Took plasma sales from $20M to $32M+ first year.

Revitalized R&D, creating innovative products. Aging product line threatened ESAB edge in cutting/welding systems. Reorganized R&D group. Reenergized group, focusing on innovation and expedited commercialization. Produced number of new state-of-the-art high-margin products. Simultaneously cut R&D costs 30%.

Turnaround boosts sales 30% and EBIT 13%. Tasked to lead turnaround following 2001 economic slump. Focused product development and sales efforts on untapped/emerging technology segments least impacted by downturn, including wind energy, shipbuilding and defense. Generated significant new sales while also cutting SG&A costs 15%.

Rationalized product portfolio. Five ESAB Global Cutting Div. plants in EU, S. America and Asia had separate product portfolios. Consolidated R&D into a single global resource using Modular Function Deployment (MFD). Introduced 25 new products; discontinued 455 SKUs. Cut costs 15% while driving steep increases in sales volume.

Managed EU rightsizing initiative. ESAB European operation was struggling to beat competitor pricing due to high costs. Assigned to lead cost cutting initiative. Assembled diversified management team from all EU regions to review reorganization possibilities. Reduced headcount by 400 while maintaining morale and increasing productivity.

Startup retrofit business generates $2.3M high-margin first-year sales. ESAB was missing opportunity to capture potentially lucrative market in upgrading old equipment. Launched new group to jump start retrofit business. Created easily-installed, competitively-priced upgrade kits. Generated $2.3M revenue at 47% margin first year.

Career History

ESAB Welding & Cutting Systems, $70M division of $4B Colfax Corp. (formerly Charter PLC UK), 1993 to Present. Promoted 17 times, taking on new assignments around the world, roles include:

VP & MD Global Cutting Technology, 2009-Present. Directed global business development, marketing, engineering, production, supply chain, logistics, aftermarket and service. Responsible for P&L on revenue to $70M.

VP of Engineering/Cutting/Steel Industry Products, 2006-2009. Directed R&D, product development and engineering for Plasma, Welding, Gas EQ, CNC Cutting Machine and Steel Industry Products (SIP) groups.

General Manager, Cutting Systems, 2004-2006. Total P&L and management responsibility for $35M thermal cutting machine business. Directed finance, sales, marketing, production and engineering functions.

Global R&D Director Cutting Systems, 2003-2004. Directed global R&D operation for cutting machine division with responsibility for teams in India, China, Germany, Brazil and US. Previously, Engineering Manager Cutting & SIP, Manager New Products/Plasma Development and Manager Retrofit/Electrical Engineering.

Earlier: Project Engineer, Synchro Systems Technology; Operations & Maintenance Engineer, Gujrat Electricity.

Personal: Member, NEMA and International Advisory Committee, Indian Institute of Welding. I have published articles and given speeches on high-tech manufacturing. I enjoy football, golf and cricket, camping and travel.

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