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Maya Martel

309 Hawley Road

Shelburne, VT, USA 05001

Cellular: (508) 202-1230

Email: maya.martel@comcast.net

SUMMARY OF QUALIFICATIONS

• 15 years of international business experience
• 20 year of sales management and customer relationship management (CRM)
• Strong business and management skills, particularly in developing new markets 
• Well recognized abilities in sales and customer relationships
• Excellent communication, organizational and leadership skills
• Fluent in French, English, Spanish and Portuguese                           

BUSINESS EXPERIENCE

MEMTRONIK INNOVATIONS – Montreal, Canada                                                         2005 - 2011

Memtronik Innovations manufactures membrane switches, graphic overlays and electroluminescent.  The company exports 60 % of their business to the USA to various industries such as Home Appliances, Medical Equipment, Consumer and Industrial Products.

Vice President                                                                                                                         2009 - 2011

Sales Director                                                                                                              2005 - 2008

Strategic Planning & Operations

·       Develop and implement strategies to promote revenue – developing new products, new markets, expanding US territories, changing sales structure

·       Oversee operations to insure efficiency, quality, service and cost effective management of resources

·       Approve company operational procedures, policies and standards

·       Review company quality certifications and quality procedures

·       Analyze company procedures and identify cost savings opportunities

·       Responsible for identifying strategic alliances and potential merger and acquisition

·       Analyze company’s market position by completing SWOT analysis and identifying main competitors

·       Review activities report and financial statements to determine progress in attaining the objectives

Sales & Business Development

·       Manage and oversee sales activities of $11 million – representing a sales increase of 16% over the last 5 years

·       Supervise and monitor sales and design departments 

·       Negotiate business contracts with OEM customers like Electrolux Home Products, Stryker Medical, Alstom , Starbucks, Johnson Outdoors, General Dynamics

·       Responsible for sales activities for major accounts

·       Analyze pricing structure and determine price strategy adapted to the various economic changes

·       Prepare forecast, monthly and annual sales budgets

·       Lead sales, corporate and executive meetings

·       Oversee the selection of new innovative projects with the R&D department

Communication and Public Relations

·       Promote company to local, regional and national conferences and trade shows

·       Represent the company at formal functions and committee meetings

·       Develop new company logo, corporate video, web site and branding products

·       Participate at activities with various business associations such as Chamber of Commerce, Investissement Québec and Caisse de Dépôt

BUNZL PLC                                                                                                                  1999-2004

International Company providing outsourcing solutions, distribution and light manufacture primarily of plastic and paper base products.  

Bunzl Plastics- Alliance Plastics Finishing Products, Los Angeles CA             2001 – 2004

Plastic injection molding manufacturer specializing in custom products and also offering a wide range of caps and plugs for the Office and Casual Furniture, Medical Equipment and Consumer Products

National Sales & Marketing Manager 

·       Manage national sales of $6.5 million – succeeded to increase sales to 2% in a mature market where the Chinese competition was very strong. 

·       Increase quote success and sales closure by 10%

·       Analyze information to determine selling price for proprietary products and custom projects

·       Supervise and support 11 independent sales representative groups – supply all relative sales information and determine commission reports

·       Support and manage direct sales team (4 people) and 12 distributors

·       Visit key accounts like Virco, Steelcase, Tropitone, Hillerich and Bradsby (Louisville Slugger) on a regular basis (travel 90%)

·       Establish new customer service procedures tailored to our main markets Prepare annual budget, monthly forecasts

       and strategic plan 

·       Monitor sales activities with our production plants in Mexico and California

·       Identify and develop plan for new markets sectors and introduce new products outsourced from China 

·       Plan and foresee annual trade shows and other related marketing and communication activities

BUNZL Extrusion Phoenix, AZ                                                                                      1999– 2001

Manufacturer of plastic extrusion shapes and profiles for lighting, mining and consumer products industries

Marketing & Sales Manager   

·       Manage and oversee sales activities of $4 million

·       Coordinate and implement new customer service procedures

·       Generate new business in Mexico worth $1.5 Million

·       Design product quoting system – Increasing quote success rate by 20%

·       Implementation and analysis of various sales profitability reports

·       Organize and coordinate trade shows for California and Mexico

·       Conduct the 2000 market and competitive analysis

ERICSSON COMMUNICATIONS, Montreal, Canada                                                                  1998

Manufacturer of cellular antenna and support system to North America and Latin America

Product Unit Consultant                      

•       Responsible for customer relations with local business units in  Latin America

·       Providing sales and marketing assistance for new software introduction

·       Organize and coordinate North American trade shows and International fairs  

·       Analyze new investment cases for Latin America market

·       Organize and select sales training programs (e.g. Value Based Selling)

PROADEC  S.A. (part of Sonae Industria), Porto, Portugal                                                    1992-1995

Manufacturer of PVC edge banding exporting to European and American furniture manufacturers 

Export Sales Manager                                    

·       Manage client portfolio worth US $ 5 million (50% of company total) in Europe, the Middle East and Asia

·       Full responsibility for sales and administration team (5 people), sampling and shipping department (4 people)

·       Manage the export sales structure, consisting of independent agents and distributors

·       Develop strategies to penetrate new countries (Indonesia and Malaysia) which resulted in yearly increase of 20% sales

·       Implement procedure to control agents’ commissions

·       Re-organize sales department activities and procedures to  improve communication between customer service and production department

HOTBRAY LTD, London, England                                                                                            1990-1992

Land Rover, MG Rover and Jaguar vehicle spare parts and accessories distributor

Assistant to General Manager

·       Manage sales of US $ 1.5 million mainly in French speaking countries (Morocco, Tunisia, Egypt)    

·       Restructure the export management information system

·       Responsible for development of new markets in Madagascar and Egypt

·       Update of product information and implementation of computerized database of     product profiles

EDUCATION

Heriot-Watt University, Edinburgh, Scotland                                                                                 1995-1997

Master in Business Administration (MBA)

                                   

Ecole des Hautes Etudes Commerciales (HEC), Montréal, Canada                                                1986-1989

B. COM in Business Administration, Marketing & Management

ADDITIONAL INFORMATION

·       Mesa United Way – Community Investment Manager, 1999

·       Vice-president of Students Association of HEC, 1989

·       Founder of the Entrepreneurial Women’s Conferences ( HEC),1988 - 1989

·       Computer proficiency: Windows XP, Word, Excel, Power Point, Microsoft Publisher, Outlook

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