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SUMMARY OF Q U A L I F I
C A T I O N S
_________________________________________
_________________________
309 Harris Avenue
Key West, Florida 33001
__________
(202) 746-9876 – Mobile
(305) 296-1230 – Home
Email: maya@hotmail.com
Maya Munroe
202-746-9876
SUMMARY OF
QUALIFICATIONS
Background:
Significant
experience in all aspects of marketing,
communications, business and membership development as well as sales/sponsorship management; including social
media and website development/content, membership retention and acquisition,
media relations, market research and analysis, writing and executing proposals,
project management, budget planning and administration, profitability analysis,
personnel management, customer relations and vendor/account management.
PROFESSIONAL
EXPERIENCE:
01/08 – 11/10
National
Association for the Education of Young Children (NAEYC)
Headquarters,
Washington, DC
Senior
Director of Marketing, Membership,
Communications and Sales--
Total responsibility for all NAEYC marketing, membership, communications and sales initiatives including the development
and implementation of short and long-term marketing
plans, strategies and tactics. Tasked with planning and directing innovative marketing and membership campaigns including
product strategy, positioning, branding, website development and
implementation, market research analysis and directing resource
assignment/workflow management, social media implementation as well as
enhancing awareness of products and services for end-user clients through
publications sales reporting, conference
and exposition registration trending reports. Responsible for coordinating all marketing activities for all internal
organizational units to ensure maximum marketing
effectiveness for all marketing,
membership and sales
initiatives.Developed annual revenue/sales
goals for the following programs: All Marketing,
Sales and sponsorship programs, Annual
Meeting & Exposition, Books, Publications and E-Learning Programs. My group
enforced and monitored consistent brand identity and regognition to ensure
NAEYC profitability to meet and/or exceed a revenue goal of 30M annually.
Tasked with building and enhancing our development efforts through the
“Building the Lasting Legacy Campaign”, which offered opportunities to
strengthen the field and nurture the development and learning of young children
as well as providing financial support for NAEYC programs such as
scholarships and resource material development. Conducted regular weekly team
meetings, monthly communications meetings with department directors as well as
developing and presenting monthly board reports.
10/05 – 9/07
AMERICAN
PHARMACISTS ASSOCIATION (APhA)
Headquarters,
Washington, DC
Director
of Marketing, Business Development and
Membership -- Total
responsibility for all APhAmarketing
initiatives including the development and implementation of short and long-term
marketing strategies and tactics for
APhA; including APhA membership, annual meeting and exposition, website
development, the APhA Foundation and new and existing product lines and
services that drive market share growth as well as ensuring a consistent brand
identity for APhA and improving association profitability to meet a 25M annual
revenue goal for APhA’s Business Development Unit. Tasked with planning and
directing innovative marketing
campaigns, including product strategy, positioning, branding, writing business
development proposals, market research analysis and directing resource
assignment/workflow management to maximize awareness and sales of APhA products and services among
organizations and end-user clients and prospects.Consistently monitored major
revenue lines, particularly publications and meeting registration to ensure
achievement of annual revenue goals through publications sales reporting and APhA meeting and
exposition registration trending reports.Responsible for coordinating marketing activities for all APhA
organizational units to ensure maximum marketing
effectiveness for all APhAmarketing and sales initiatives.Developed annual revenue/sales goals for the following programs: Annual
Meeting & Exposition, Books & Electronic Products and APhA Educational
and e-Learning Programming.
01/04 –
9/05
FOOD
MARKETING INSTITUTE (FMI)
Headquarters,
Washington, DC
Director
of Marketing
-- Totalresponsibility for developing, reviewing and
executing all FMI tradeshow direct marketing
collateral, promotional pieces, advertisements, website content, newsletters,
email broadcasts, press releases and affiliate event planning/programming, as
well as developing and managing the FMI tradeshow marketing
budget of 15M annually. Tasked with creating the FMI marketing plan in conjunction with sales and service plan to target prospective
FMI Show attendees and exhibitors. Outline FMI Show selling points;
prepare oral and visual presentations, and represent FMI at competitive trade
shows. Co-manage the execution and project management of FMI attendance marketing, public relations,
conference/education and FMI free and paid programming efforts for all
tradeshow related activities. Manage the market research/development
process as well as the proposal process as it relates to marketing FMI efforts; including tracking and
measuring effectiveness of all marketing
collateral and advertising placement’s and recommend direction on future
campaigns for FMI.
PROFESSIONAL
EXPERIENCE Continued...
Matt J. Munroe
11/02 – 11/03
AMERICAN
SOCIETY OF TRAVEL AGENTS (ASTA)
Headquarters,
Alexandria, Virginia
Director
of Marketing and Membership
– Total responsibility for all marketing and membership department operations
and managing a budget of 15M annually. Tasked with identifying and coordinating
marketing programs with business to
business and consumer product travel-related companies and their associated
agencies. Responsible for creating marketing
partnerships and proposals which generated consumer awareness for ASTA and its
members, as well as increasing ASTA membership and the society's profits;
contacting travel trade and consumer product companies to determine if a
product was complimentary to the travel industry for inclusion in ASTA’s
partner marketing program. Tasked with
determining brand compatibility as well as planning and implementing marketing, membership, advertising and
promotional campaigns as they relate to ASTA’s mission and vision; ensuring
that partner and member company standards met ASTA's professional standards and
maintain product excellence. Total responsibility for implementation of all marketing partnerships including product
launch, product marketing plans,
membership marketing plans as well as
maintenance/tracking of financial results for quarterly board reports.
11/00 –
10/02
TELECOMMUNICATIONS
INDUSTRY ASSOCIATION (TIA)
Headquarters,
Arlington, Virginia
Senior
Marketing Manager
-- Responsible for developing, managing and
reviewing TIA tradeshow direct marketing
collateral, promotional pieces, advertisements, website content, newsletters,
email broadcasts, press releases and affiliate programming, as well as
co-managing and maintaining the tradeshow marketing
budget of $5M annually. Responsible for planning and managing the Telecom
Investor Forum (a venture capital financial conference) and the SUPERQuest
Awards program (recognizing telecom companies worldwide for outstanding
achievement) from conception through delivery at the TIA/USTA annual tradeshow
SUPERCOMM (SUPERCOMM was the premier annual communications and
information technology exhibition and conference in the world).
06/95 -
10/00
MCI
TELECOMMUNICATIONS
Corporate
Headquarters, Consumer Markets, Arlington, Virginia
Senior
Marketing/Project Manager (7/97-10/00) -- Responsible for
managing the customer service, sales and
operations necessary to support targeted marketing
programs. Position entailed participating in the development of marketing promotions; serving as liaison with
customer service and sales groups to
support marketing efforts; generating
new residential customer sales via
direct mail and alternate media devices; creating call projections for all
direct mail campaigns; and building/maintaining databases to manage direct
response call volumes, marketing
projections, marketing code availability
and on-line marketing matrices.
Senior
Financial Analyst/Marketing Unit
(6/95-7/97) -- Responsible for performing various financial analysis and
reporting functions. Position entailed reporting and distributing
customer statistics on a weekly basis; analyzing and reconciling plan and
forecast variances to weekly and month-over-month trends; identifying,
investigating, analyzing and reporting Consumer Markets traffic and billing
issues; drafting and submitting new product reporting requirements to
appropriate groups; and interfacing with the Information Systems group.
6/90 –
5/95
MARRIOTT
INTERNATIONAL
New
York, New York
Director
of Marketing and Sales (Corporate Accounts)(9/94-5/95)
MARRIOTT
INTERNATIONAL
Corporate Headquarters, Washington, DC
Marketing and Sales
Manager/Director (6/90-9/94)
EDUCATION / PROFESSIONAL
DEVELOPMENT
·
UNIVERSITY OF SOUTH FLORIDA
o Business
Management
·
AMERICAN SOCIETY of ASSOCIATION EXECUTIVES
(ASAE)
o
Marketing
Council Board Member
·
DALE CARNEGIE
o Effective Communications & Human Relations Skills
·
NATIONAL ZOO, WASHINGTON D.C.
o Volunteer
for the Children’s Kid’s Farm
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