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Andy Doherty              

978-807-1254
andy@greendesigninc.com

Qualification Summary

Innovative Strategic Marketing Director with a proven record of accomplishment in generating revenue from new business development and expanding business in key accounts. Experience in securing, strengthening and maintaining client relationships. Manage and ensure excellence in operations, service and management, while achieving optimal profitability. Providing direction and guidance on business strategy while creating opportunities for program development and expansion on key accounts. Proven team leader in defining strategy and creative direction in the digital and print. Able to build and manage cohesive teams that
deliver exceptional service and increase profitability. Recognized as a mentor and motivator of professional staff. Deploy
creative imagination, business acumen and technology expertise toward innovative and groundbreaking marketing concepts
for strategic accounts. Help initiate a fun atmosphere when work becomes a bit stressful at times.

Professional Achievements

MAARK  2010 – 2011
Director
Director for one of the most respected and innovative digital agencies in Boston

Key Accomplishments

• Within 6 months created new business with Cisco, British Telecom, Comcast, Informa, HP and NYSE

• Manage and grow business with Millipore from $24,000 to $200,000+

• Active member of marketing organizations in the US and Europe have resulted in over $500,000

• Growing existing client Millipore and new business opportunities resulting in $3 million

• Created a number of new prospect relationships with Philips Healthcare, Verizon, Motorola, Philips Healthcare,
  Oracle, TruGreen, Aspen Technologies, Polaroid Eyewear and Foley & Hoag

Responsibilities

• Create and develop opportunities for growth with existing clients
• Provide key strategic insight on client engagements and enroll the agency's creative and technology teams

• Create and implement all new business and prospecting programs in the digital/mobile/social arenas

• Build and manage a client services and marketing team of 10

• Create and manage agency database for all business activities

• Manage PR agency, as well as create video testimonials for new business and marketing efforts

• Create partnerships with larger agencies, such as Hill Holiday, Arnold Worldwide and Mullen to cross service clients

                • Develop and implement a marketing program, which includes speaking engagements for senior management

• In charge of all presentations and creating new ways to market agency

GREEN  2001 – 2010
Principal
Founder of an innovative brand-positioning agency that created strategic, high-impact online & print campaigns

Key Accomplishments

• Responsible for winning new business and securing long term relationships with Philips Healthcare, Compaq, HP,
  PTC, Pearson, Enterprise Bank, Polaroid Eyewear, Exergen, Cognos, Broadridge and Cisco Systems

• Contract negotiations and proposals ranging from $50,000 – $1 million

• Grew agency business within HP and expanded into several growing business units worth over $1 million in sales

• Agency of record for over 5 years for both Enterprise Bank & NewRiver (online, sales tools, advertising, events)

• Created national campaign for Pearson Custom Publishing that is still running today
• Created a number of B2B and B2C campaigns for Enterprise Bank that worked across all media

• Innovative sales enablement tools for both desktop and online for Sunglass Industry & Polaroid Eyewear
• Go to agency for internal marketing groups at Philips Healthcare, Cognos, Pearson & Cisco

• Oversee team on several large-scale websites from start to finish
• Created partnership with two interactive agencies to help better serve client base and become more profitable

Responsibilities

• Provide key strategic insight on client engagements and enroll the agency's creative and technology teams
• All new business and marketing activities at agency, including presentations, contract negotiations
   and proposals
• Grow business with existing accounts on an average of 50%
• Manage and motivate multiple teams located throughout US and Canada
• Proven team leader in defining strategy and creative direction
• Work with clients to help identify new opportunities and new markets
• Secure long-term contracts with existing accounts
• Work directly with clients internal IT groups on various online developments
• Oversee creative direction for design and production teams

Red Brick Design  1997 – 2001 
President
Co-founder responsible for design and brand development side, strategic planning online, video & in print  

Key Accomplishments

• Responsible for winning new business and securing long term relationships with Scudder Financial, State Street,
  New England Financial, MFS, Fidelity Investments, Compaq, Microsoft, Avid, Boston Probes, Polaroid,
  Boston Chowda, Konarka, Lotus, Clean Harbors and the American Red Cross

• Contract negotiations and proposals ranging from $25,000 – $1 million

• Grew business within Compaq resulting in a relationship worth over $2 million per year

• Partnered with Scudder Financial in-house agency on multiple customer programs worth $25,000 – $100,000

• Created a video production team that helped expand services for clients like Compaq, Clean Harbors & Polaroid
• Won several New England Direct Marketing and Design awards for client work and self-promotional campaigns

Responsibilities

• Provide key strategic insight on client engagements and enroll the agency's creative and technology teams
• Direct and oversee a staff of 25 full time employees and another 20 contractors
• Grow print business to online, with the development of over 20 websites and a number of online Ad campaigns
• Established partnerships with Venture Capital organizations
• Grow business in 3 growing industries – New Technology, Financial and Life Sciences
• Managed day-to-day activities for agency’s largest account Compaq
• Responsible for all new business and marketing activities at agency
• Proven team leader in defining strategy and creative direction
• New business presentations, contract negotiations and proposals
• Secure long-term contracts with existing accounts

ONeil Communications  1994 – 1997
Group Account Director/Creative Director
Director of an agency producing direct mail catalogs for companies such as Sun Microsystems, Digital Equipment, Wang, Bull,
Vicor and NEC

Key Accomplishments

• Introduced new services and hired new creative team to help grow agency
• Over $1 million in profits within the first 6 months on existing accounts

• Negotiations with Digital Equipment on a new open PO resulted in over $2 million the first year

• Several New England Direct Marketing Awards (NEDMA) as Creative Director

• Brought in new clients: Shaw’s Markets, Tellabs, and Scudder Financial

Responsibilities

• Originally hired in the Creative Director role and was soon promoted to Group Account Director and managed
   Account Managers while servicing own accounts
• Provide key strategic insight on client engagements and enroll the agency's creative and technology teams
• Responsible for hiring and managing a new business and marketing staff
• Responsible for all new business and marketing activities at agency
• Proven team leader in defining strategy and creative direction
• New business presentations, contract negotiations and proposals
• Secure long-term contracts with existing accounts

BrandEquity International  1991 – 1994
Senior Designer

Created brands, package design systems and store designs for clients such as AAFES, Pep Boys, NAPA, Amoco, Levi’s, K-Gro
Dockers, Hood, Garelick, Healthtex, Nasoya, Allmerica, Computervision, Liberty Financial, Kodak and CVS Pharmacy

 Key Accomplishments

• Developed the interactive & multimedia programs for AAFES, (second largest retail store in the world at this time)

• Worked closely with executive team on new business proposals and presentations

• Developed new brands and identities for various retail accounts known throughout the world

Responsibilities

• Provide key strategic insight on client brands
• Work with design on development of naming systems, brand identities, package and store design
• Responsible for hiring and managing vendors
• Produced brand identity and standards manuals both online and in print
• Work closely with Joe Selame, award-winning designer and author of several books on branding
• Create case studies and marketing material for new business efforts

Other Experiences  1987 – 1991
Designer

Career started in retail at Lechmere as a Designer/Project Manager in charge of a production team of four people, producing
a monthly 24 page circular as well as all B&W ads. After 18 months in the field was offered a Design position at Epsilon Direct working on the AMEX & Save the Children accounts. At the same time working nights at Rand Typography working directly with creative teams at various Ad agencies in customer service. One year later, joined Grand Design working with Disney and start-up company Cellular One which resulted in creating work for Motorola and it’s Cellular stores nationwide.

Developing national brands, interactive kiosks, video and store designs for the mobile phone industry while implementing a number of Disney programs lead me to work for Selame Design, later known as BrandEquity International. Selame Design competed directly against Landor, Fitch and Fallon at this time working on creating national and global brands.

Education

New England School of Art & Design at Suffolk University
1987 Graduate in Graphic Design & Advertising

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