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DANNA CHO
309 SE Aerie
Crescent Rd
Portland, OR. 97001
danna@hotmail.com
(503) 729-9876
PROFESSIONAL EXPERIENCE
NW
ELITE MEDICAL LLC. March
2007-Present
Independent
Sales Contractor
Work with medical device companies as an
independent contractor to drive revenue in strategic accounts with a
concentration on incremental revenue from a clinical, conceptual, and economic
focus. Successfully negotiated exclusive distribution rights for 5 innovative
product lines in the Oregon market and have surpassed forecast for each client.
Primary duties include advocacy, executive product and systems approval,
technical evaluations, physician and staff training, and contract negotiations
directly with C-level administration, perioperative staff, and strategic
account management.
Accomplishments:
·
#1 Rep in the country (54 reps)
for 2012 152% to plan
·
213% to plan in Q3, top earner
in the country.
·
Obtained Cardiothoracic
Biologics line in June 2011.
·
Facilitated new product
evaluation, approval, and stocking orders by the value analysis committee(s) at
OHSU, Providence Health, Legacy Health, and Peace Health Systems within 4
months of contract.
·
Conversion of Legacy Good Sam
from competitive product to contracted synthetic bone graft. (330k in annual
business).
·
Conversion of OHSU pediatric
hospital from allograft to synthetic bone graft. (120k in annual business).
·
Obtained Spine Biologics
product line in October of 2010.
·
Attained 100% of quota in 2010
and facilitated transition to DSR
·
Ranked top 10% nationally in
2009 for Lapband sales growth.
·
105% over quota for Q2 in
fiscal year 2009
·
101% to plan for Q1 for FY 2009
·
100% to direct sales plan for
Q4 for FY 2008.
·
103.7% in 2009 for a $3.7
million territory that vs. 08’at 85%
·
Launched 4 new Lapband programs
in the territory during contract.
·
Converted 4 surgeons back to
Allergan from J&J worth a total of 330k in annual business.
·
Obtained Independent Distribution
Contract for Lapband Oct 09
·
120% over quota for fiscal year
2008
·
Ranked #1 out of 14 reps in the
Western Region for Q2 2008
·
Ranked #3 out of 14 reps in the
Western Region for Q1 2008.
·
Attained 120% of FY2008 Q1
quota and achieve top payout.
·
Obtained independent
distribution contract for Kyphon Oct 08
·
Top distributor rep in the
country in 2007 with 386k in sales.
·
Converted 6 key cardiac
surgeons to Vascutek grafts from BSC.
·
Landed evaluation at Providence
Health System (largest account) within 2 months of independent distribution
contract.
·
Obtained independent distribution
agreement for EVH system with Terumo Cardiovascular Surgery division in March
2007.
J&J BIOSURGICALS,
ETHICON January 2004- March 2007
Clinical Sales Representative, Northwest
Biosurgical Sales. Duties included calling
on all surgical subspecialties but primarily cardiovascular and neurosurgery in
the operating room, office, and clinic to sell a comprehensive Biologics
product line.
Accomplishments:
·
Promoted to phase 4 of
Management Development program in 07.
·
Selected to be a field sales
trainer in 2006.
·
Inducted into the Management
Development Program in 2006.
·
Received a PDM review of 7 in
2005, reserved for the top 2%
·
Attained 100 %( 12 of 12
Forecast Achievement Bonuses)
·
Member of 2005 “Region of the
Year.”
·
Ranked #1 of 38 commission’s
earner in region in 2005
·
Ranked #1 of 38 in the Western
Region for Biopatch launch in 2005
·
Ranked #2 of 80 nationally for
sales of Biopatch product in 2005
·
Ranked #1 of 38 in the Western
Region for territorial sales in 2005
·
Ranked #4 of 80 nationally for
overall territorial sales growth in 2005 with 24% increase.
·
Top Rookie in Western Region in
2004. (5 rookies)
·
Rookie of the year runner up
nationally for 2004. (8 rookies)
·
Member of 2004 division of the
year.
SONUS
NETWORK-AMPLIFON MEDICAL August 2001-October 2003
Network Account Executive
Account manager for the Midwest territory
covering 7 states and 300 private practices, clinics, and hospitals.
Accomplishments:
·
#1 Territory for new contracts
in fiscal year 2003.
·
#1 Territory for sales growth
with 40% increase in fiscal year 2002.
·
#1 Territory for new contracts
in fiscal year 2002.
·
Winner of the Italy Trip in
2003.
EDUCATION
UNIVERSITY OF OREGON September 1997- September
2000
B.S.
Sociology, Business Minor
REFERENCES
Available upon request
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