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Kayton
Layman
309
Central Road
Rye,
NH 03001
603.475.9876
Kayton@gmail.com
QUALIFICATIONS
SUMMARY
¼
Strategic
alignment: developing and maintaining key business relationships.
¼
International
relations: extensive knowledge of global communications protocol.
¼
Creative
solutions: marketing and branding of internal initiatives.
¼
Project
management: implementing solutions within scope and budget.
EXPERIENCE
Senior Business
Analyst, Internal Communications
June 2011 – present
Liberty Mutual
Group, Personal Markets Human Resources
Boston,
MA
Liberty
Mutual Personal Markets is a domestic insurer of personal lines (auto, home and
life) insurance with over 400 offices and 11,000 employees nationwide.
Responsible [MBL1] [MBL1]for the oversight
and management of internal communications initiatives. The transfer from
Liberty international Underwriters (LIU) to Personal Markets was a significant
career advancement and required transfer to the Home Office in Boston, MA.
Working[KL2][MBL1] in close alignment with the marketing team, I
am co-responsible for managing the internal editorial calendar and developing
communications plans for key business initiatives. Being an active member of
the Company’s Internal Communications Council provides visibility into the
other strategic business unit’s communications plans and we are able to align
accordingly to ensure consistent messaging across markets.
Marketing
and branding of internal communications campaigns. Successfully rolled out and implemented
four major internal communications programs thus far with highly successful
results. Internal survey results show an increase of 3% in the area of internal
communications and broadcasts are
averaging an open rate of over 80%. Personally developed and branded an
internal resource advertising career opportunities within the business unit.
This resource has been highly successful since its initial launch, averaging
over 140 internal hits per day and the
resource is being considered for adoption company-wide.
Senior Business
Analyst, Global Technology September 2005 -
June 2011
Liberty
International Underwriters, a Division of Liberty Mutual Group
Portsmouth,
NH
Liberty
International Underwriters is an international division of Liberty Mutual
Group, providing 3rd party global specialty lines insurance. LIU has
over 30 offices and approximately 1400 employees across the globe. Technology
support is based within the major hub offices of New York, Toronto, London and
Sydney.
Business
Analyst with the Technology Strategy and Planning department. Managed the
research, development and communication of the annual plan, three year plan,
and all internal communications. This included but was not limited to marketing
and branding of technology initiatives and consulting for international
communications protocol and oversight of consistent messaging across regions.
Director of
Marketing and Communications September 2003 -
September 2005
Seaview
Technologies
Exeter,
NH
Seaview
Technologies is an independent distributor of electronic components, employs
approximately 50 people and provides electronic solutions globally.
Managed
sales, marketing and communication initiatives for this independently owned
global distributor of electronic components.
Owner/Photographer
2000
- 2005
Click Photography
Co-founded,
owned and operated a personal and wedding photography business based out of
Southern New Hampshire, serving a client base in NH, MA and Maine. As co-owner,
my area of business oversight was all aspects of marketing and communications.
Sales and
Marketing Coordinator September 1995 -
October 1998
Blue Fin
Technologies
Managed
sales, marketing and communication initiatives for this independently owned
global distributor of electronic components.
Membership and
Tournament Director October 1993 -
September 1995
Wentworth by the
Sea Country Club
Responsible
for sales and marketing of club memberships and special events. Was the primary
point of contact for all aspects of membership and event related inquiries and
maintaining those on-going relationships. Developed annual targets for
membership and event sales and consistently exceeded those targets during my
tenure.
Department
Manager September 1991 -
October 1993
Polo Ralph Lauren
Factory Store
Managed
department staff, maintained inventory control, developed sales targets and
consistently achieved department sales quotas.
EDUCATION
University of New
Hampshire Bachelor of Arts, 1991
The Aegean Center
for Fine Arts, 1990
PROFESSIONAL
CERTIFICATIONS
Fundamentals
of Project Management, Making the Business Case, SharePoint Content Manager
TECHNOLOGY
EXPERTISE
Proficient
with social networking, mobile applications, MS Office Suite, SharePoint, Exact
Target, and use of the Internet.
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