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Teresa Jones
309 W. Forge Rd., Glen Mills, PA 19001
(215) 360-9876
teresa@gmail.com
BUSINESS DEVELOPMENT
PROFESSIONAL
Account Manager in Product
Sales & Marketing /Event Management
§
Over
five years experience in sports industry driving growth and product visibility culminating with the management of
a $2 million territory.
§
Customer
focused with record of account development: building sustainable professional
relationships through managing and exceeding accounts’ business expectations.
§
Personable,
persuasive and highly competitive with the ability to lead groups and connect
with people.
§
Proficient
in thinking creatively when problem solving and using a deductive approach to
decision making.
§ Energized by creating events from
the ground up: develop, plan, implement, execute.
Professional Experience
Running Specialty Sales
Representative—Mid-Atlantic Jul. 2008 – Aug. 2011
adidas, Washington, DC
- Promoted
to manage a $2 million territory after achieving results other believed to
be impossible.
- Created
and maintained strong customer-focused partnerships with key accounts
through superior customer service.
- Developed
seasonal assortments, forecasts and event tactics to promote positive
growth and customer retention/acquisition based on account’s goals and
strategies.
- Event
management for accounts through planning and execution of branding tie-in
with local events and expo partnerships with national road races (i.e. Rock
‘n Roll Virginia Beach Half Marathon, Marine Corps Marathon).
- Provided
long-term approach to account management with competitive and strategic
planning.
- Planned
and executed sales presentations to retailers through a solutions-based
process while factoring in my need to increase adidas’ market share and
their desire to maintain P+L margin targets.
- Encouraged
measurable sell through of adidas merchandise by monitoring and
proactively guiding account activities.
- Expert
in adidas and competing brands’ product knowledge, as well as retailer
business operations and marketplace trends.
- Managed
a yearly travel/entertainment budget of $20,000.
Running Specialty Sales
Representative—Midwest Nov. 2007 – Jun. 2008
adidas, Kansas City, MO
- Grew the
Midwest territory 8% in seven months; 80% of accounts experienced positive
growth.
- Developed
strong relationships with existing accounts by providing premium customer
service and leading grassroots initiatives.
- Reactivated
inactive accounts by utilizing market share information and strong ability
to sell product marketing ideas to generate new business.
- Achieved
quarterly sales goals through weekly communications and in-store visits with
accounts by seeking out available to sell opportunities and building sales
programs around their inventory.
Running
Technical Sales Representative Aug. 2006 – Nov. 2007
adidas/CIP
Marketing, Philadelphia, PA
- Executed clients’ running marketing initiatives
in the greater Philadelphia Region by training sales staff on adidas
Running products and communicating trends within the running community.
- Created market-specific events such as club
test runs, local 5K races and staff appreciation nights designed to
initiate customer cultivation.
- Ensured sell thru of adidas Running footwear,
apparel and accessories at national (Dick’s Sporting Goods, The Sports
Authority) and regional accounts (Modell’s, City Sports).
- Allowed adidas Regional Sales Representative to
increase sell thru with Running Specialty accounts by increasing brand
presence and strengthening relationships.
- Increased accounts’ Sales Associates knowledge
and passion on adidas running products, marketing initiatives and
technologies.
- Served as liaison between Philadelphia-area
running community/clubs and adidas Regional Office
Director
of Operations Jan. 2005 – Aug. 2006
Richmond
Kickers Professional Soccer Club, Richmond, VA
- Developed,
planned and implemented event and program management for longest running
professional sports team in Richmond, VA.
- Operated PDL (highest level of men’s
amateur soccer in North America) and W-League (amateur soccer league for
women in North America) teams as General Manager. Handled all registration, travel, and
fiscal responsibilities for both clubs.
- Coordinated all on-field sponsorship
implementation for Richmond Kickers Pro, PDL, and W-League teams. Established relationships with outside
design sources to create sponsorship advertisement materials.
- Led a staff of 3-5 interns in activating
market penetration resulting in club-record attendance.
- Managed concessions for Kickers and University
of Richmond football.
- Assisted General Manager in the overall
management and marketing of the Kickers brand, recruiting and
implementation of the Intern program, as well as assisted Public Relations
Director to ensure timely distribution of information.
Notable
Experience
“Raise a Racquet”
- Generated
approximately $50,000 through event ticket sales and live/silent
auction.
- Created
a major two-day fund raising event designed to benefit Advantage Virginia,
a not-for-profit organization put in place to help inner city children
with life skills and bring world-class tennis to Richmond, VA.
Education
Virginia Commonwealth University
SportsCenter – Richmond,
VA
- Master of Science—Recreation, Parks and Sport
Leadership
- 2004 Graduate
University of Mary Washington – Fredericksburg, VA
- Bachelor
of Science—Business Administration
- 2002
Graduate
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