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Carlie Taylor

·  Richmond, VA 309 ·(804) 310-1230·carlie@gmail.com

Sales&Marketing Professional
 

Social Media Marketing·Market Research ·Business Development Creation ·HR Management

Taylor’s Automotive, Inc.                                           Goochland, VA                                          2006 – current

Sales Manager

·         Manage 20 employees, multiple vendors and customer accounts within the Automotive and Convenience Store Industries for a $5.5 million annual sales business.

·         Implemented new procedures capturing daily department, fuel, and shop sales to improve the efficiency of profit/loss reports cutting waste by 12% to reach a 50% gross profit margin.

·         Launched social media marketing including, Facebook and Twitter.

·         Keeping up with emerging trends in the latest technological updates.

·         Administer payroll, federal, state and local taxes, accounts payable, accounts receivable, customer statements, daily ledger and bank reconciliation.

·         Manage the overall functions and operations for various inspections of quality.

·         Marketing and advertising promotions within local community.

·         Attend food shows and workshops to capture new industry trends.

·         Manage inventory control to maximize daily cash flow of business.

·         Partner with vendors to maximize promotions and business efficiency.

·         Coordinated special events for launch of new menu to help boost sales and customer traffic.

American Society of Clinical Oncology (ASCO)               Alexandria, VA                            2002 – 2006
Marketing Specialist

·         Customized global marketing plans and pieces for the Journal of Clinical Oncology and ASCO’s educational products and resources combining direct marketing, direct sales and cooperative sales efforts via the Internet, conferences and internal marketing.

·         Traveled to professional oncology conferences for planning and staffing exhibits.  Managed the logistics, marketing, promotions and shipping of materials.Represented ASCO’s programs, products and resources at conferences, such as ASH, ASTRO, AACR, MLA, SLA, GOC, ONS and ASCO.

·         Contributed significantly to sales growth of 60% from 2004-2005 at ASCO annual meeting.

·         Used latest web development technology to create e-mail campaigns throughout all ASCO Departments.

·         Marketing manager for the ASCO Audio Journal of Oncology redesign.  Converted CD formatted product to MP3 format, to better serve members, and launched at the ASCO Annual Meeting 2004.

·         Produced links at website home to products with product description, price, picture, samples, trials, discounts and information pertaining to the product insuring easy navigation for paramount sales.

·         Networked with other associations for partnerships, sponsorship and other marketing opportunities.

·         Created a traffic system to capture all marketing efforts tracking the processes through creative development process to execution. Improved the overall effectiveness, quality of communications, organization, and structure of department during several transitions.

·         Created online advertising and print advertising of ASCO products with Librarian’s Yellow Pages and EBSCO.

·         Developed and marketed an online resume bank for the Oncology Career Center.

Christina M. Taylor                                                                                                                              Page 2

Tony Murray & Associates                                           Fairfax, VA                                                        2000 – 2002
List Brokerage Account Management Coordinator

·         Broker for direct mail marketing campaigns from an assortment of businesses such as MBNA, American Medical Association, Aspen Publishers, Reed Exhibition, and Thompson Publishing.

·         Researched the company’s potential target market to provide list recommendations.

·         Tabulated count requests by specific demographics compiled into one list from one source.

·         Developed custom marketing strategies for each client giving a stronger focus to each promotion.

·         Compiled source and usage data of each list to provide an advantage to mail more efficiently.

Radford Chamber of Commerce                             Radford, VA                                                         2000
Advertising Practicum

·         Developed storyboards for Public Service Announcements (PSA).

·         Wrote narratives for radio and television advertising broadcasted on campus stations.

·         Developed graphic print advertising.

·         Worked with media students to record the video footage and voice-overs for two PSA’s.

SALES EXPERIENCE

Randstad HR Sol of DE, LP/Lancôme Paris-USA               VA, MD, DC                                           2003 – 2012

Freelance Makeup Artistry, Cosmetics Sales

Hecht’s                                                                       Tyson’s Corner, VA                                          2002 – 2003

Lancôme Beauty Advisor/Sales Associate

·         Gained valuable clientele through building relationships with supporting consultation and tips. 

·         Perfected product knowledge through educational courses and usage, enabling remarkable sales.

Hecht’s                                                                       Richmond, VA                                                        1995 – 1999

Sales Associate

·         Earned the Gold Star Associate distinction for excellence in customer service and exceeding sales quotas.

·         Set sales promotions, controlled inventory, collected new merchandise, returned old merchandise.

·         Assisted department sales manager in floor layout transformations.

EDUCATION

Radford University                                                         Radford, VA                                                        2000

·         Bachelor of Science, Interdisciplinary Studies-

Concentrations in Marketing, Advertising, and Communication

SKILLS/TRAINING

QuarkXPress

Photoshop

Microsoft Office

Adobe Acrobat

iMIS

Exact Target E-mail Solutions Software

Macromedia Dreamweaver

Intuit QuickBooks

Passport Point of Sale System

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