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Joy Gallucci

(646) 872-9876

joy@hotmail.com

joy-gallucci/5/168/15a

_____________________________________________________________________________________________

 

SUMMARY

Senior marketing manager with proven ability to deliver results that support sales goals and build awareness of an issue or brand. Develops and implements strategic plans that strengthen a company’s reputation and cultivate relationships with stakeholders. Skilled writer and editor. Demonstrated leader and motivator. Areas of expertise:

·   Marketing		·   Public relations/analyst relations		·   Strategic & tactical planning
·   Corporate communications	·   Project management		·   Editorial management

PROFESSIONAL EXPERIENCE

GE Capital, Equipment Finance – Norwalk, CT – Communications Consultant (3/11 – 4/11)

·   Created launch materials for special project: Wrote press release, sell sheet and customer letter. 

GE Capital, Healthcare Financial Services, Equipment Finance - Norwalk, CT – Consultant (7/10 – 10/10)

Managed rebranding project and created marketing material to effectively reinforce the brand.

·   Created new materials for sales team on a project basis, including: Tagline, brochure and fact sheets. 

SWIFT Americas, New York, NY (8/06 – 12/09)

Developed and led PR/marketing campaigns for banking, securities and corporate sectors of global financial telecommunication cooperative with a focus on community banking, treasury and back-office topics. Collaborated with members of the SWIFT community, industry associations, analysts, journalists and technology partners on

thought-leadership and lead-generation activities including Webinars, conference panels and marketing materials.

Marketing Communications Manager (Banking Initiatives) and Internal Communications Manager (5/09 – 12/09)

·   Led content development and promotional activities for all SWIFT Americas events that exceeded attendance targets, built relationships within the SWIFT community and led to sales opportunities.

·   Created executive presentations, online advertising campaigns, Webinars, HTML invitations and marketing materials (e.g., articles, brochures, fact sheets, etc.) to support sales efforts of new product launches for banking audiences.

·   Led internal communications activities, including: Launch of online internal site and creation of articles.  

·   Developed and managed panel content and participation of industry executives at Sibos 2009, the financial industry’s premier global conference, which advanced critical dialogue of timely financial industry topics. 

·   Identified and secured participation of Gartner analyst at SOFA 2009; and Aite Group analyst at SWIFT Business Forum West Coast 2009.

·   Managed sponsorship of two high-profile financial industry conferences (NACHA – “Payments” and AFP) that increased thought leadership, built relationships for sales team and produced sales.

·   Collaborated on “SWIFT for Corporates” Webinar presentations with technology partners that raised awareness of the product, exceeded attendance targets and drove sales.

Public Relations Manager (8/06 – 5/09)

·   Established and led PR and marketing communications programs for Americas region that positively impacted media presence of sales team.  

·   Managed PR agency and contributed to 15% increase of PR coverage in the Americas in 2007 over previous year.

·   Wrote press releases, bios and articles, and facilitated SWIFT@Sibos (2008) editorial process for Americas.

·   Led article development and positioning of incoming SWIFT Americas CEO for SWIFT@Sibos (2008) newsletter.   

·   Advised senior management on communications approaches for media and public appearances.

·   Formed distinguished panel of journalists from The New York Times and Barron’s for ISITC Forum (2007).

·   Led securities marketing activities including launch of Euroclear’s CCI. Increased awareness of SWIFT’s role through positive media coverage, conference promotion and product sponsorship in Institutional Investor.

·   Developed and managed panel content, marketing and participation of industry executives at Sibos 2007 – 2009.

·   Proactively influenced positive media positioning and media coverage during Sibos 2006; managed press room; and prepared daily executive summary.

Independent, Nutley, NJ - Freelancer (4/05 – 7/06)

·   Provided public relations services and media outreach on a freelance basis with WCTV (Weber Shandwick).

William Paterson University, Wayne, NJ – Instructor (8/05 – 5/06)

·   Taught a freelance writing course (spring 2006).

·   Taught a mass communication course (fall 2005).

Write Image (Metia), New York, NY – Public Relations Account Director (7/02 – 3/05)  

Led NY office of London-based public relations agency.

·   Produced and executed public relations and marketing programs for financial technology companies

including: BT Syntegra; GoldenSource; Eontec (now part of Siebel Systems); Enigmatec; and TEMENOS.                 

·   Proactively leveraged awareness of companies in media outlets including: American Banker, ABA Banking Journal,

Bank Systems & Technology, Dealing with Technology, Institutional Investor, Securities Industry News and Waters.

·   Prepared clients and their customers for interviews and served as spokesperson.

The College of Saint Rose, Albany, NY – Instructor (8/01 – 5/02)

·   Taught two management communication courses.

To Life!, Albany, NY – Executive Director (8/01 - 3/02)

Marketed non-profit breast cancer organization to over 3,000 members in eight counties

·   Led and executed all marketing, public relations and fundraising activities, including the annual gala.

·   Developed monthly education programs; and produced and managed quarterly member newsletters.

·   Managed all financial activities including program budgets and donations; and supervised employees/volunteers.    

Makovsky & Company, New York, NY (2/99 - 3/01) – Vice President, Professional Services (9/00 – 3/01)

Promoted twice from Acct. Supervisor to Assistant Vice President (2/99 – 6/99), and from Asst. VP to VP (6/99 – 9/00)

·   Led public relations campaigns for companies including: Barra, CIGNA Retirement & Investment Services,

First Data Corporation and SWIFT.

·   Influenced positive media positioning for clients in major media outlets, including: Associated Press, BusinessWeek,

CNBC, Dow Jones, Institutional Investor, The New York Times and The Wall Street Journal. 

·   Led pitch team for First Data’s eONE Global launch, resulting in more than 6 million impressions.

·   Received internal “Great Initiator” award; and supervised team of six people.

Nichol & Company, New York, NY (3/97 - 2/99) – Public Relations Account Supervisor (3/98 – 2/99)        

Promoted from Senior Account Executive to Account Supervisor (3/97-3/98)

·   Received Gold Galaxy award for Skin Cancer Foundation media campaign that generated 29 minutes of TV

coverage on every local news station in the New York-metropolitan area. 

·   Arranged publicity for YMCA “Jr. Mets Day” on the “Fox 10 O’clock News.”   

·   Generated coverage for Nichol & Company’s “Manhattan at Work” project in The Wall Street Journal “Work Week”

column, Popular Photography and Incentive.

·   Led public relations campaigns for companies including: YMCA of Greater New York, United Hospital Medical Center, DialAmerica Marketing, Westvaco, The Skin Cancer Foundation and GCS Service.

PRIOR EXPERIENCE

Equitable Life Assurance Society, New York, NY– Senior Communications Specialist     (3/96 – 9/96)

Torrance Group/AFGL, New York, NY – Public Relations Manager      (7/94 – 3/96)

MasterCard, New York, NY – Public Affairs Assistant - (2/92 - 1/93) – Communications Coordinator (1/93 - 7/94)

OTHER

Real-Time Communications Conference – Speaker: “Real-Time PR Strategies in Good and Bad Times” (1/09)

·   Developed session content and moderated two roundtable discussions.

The New York Times – Sunday Money & Business section (7/99)

·   Published essay in “My Money, My Life” column.

EDUCATION

Master of Arts: Communication Studies (Political Emphasis) -- SUNY Albany

·   Thesis: “Decision Making in a Newsroom Setting”

Bachelor of Arts: Communication Studies (Media Emphasis) -- SUNY Oswego

·   Teacher’s Assistant – Mass media (two semesters) 

·   Writer and Associate Copy Editor – The Oswegonian

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