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ANNA  PERALES

309 Sweetgrass Way                                                                                                         Phone (817) 223-9876Ashburn, VA 20001          Email: anna.perales@hotmail.com

Experienced Client Services / Business Development Executive

Executive with a strong track record of achieving P&L objectives in solutions, services and support industries with companies ranging from start up to Fortune 100        including IBM and Microsoft.  Known as a leader with a strong broad based background in deal making, marketing, strategy, product engineering, project management and operations. Makes the strategic difference in attaining success by setting the vision for growth initiatives, carefully managing restructuring  and consolidation while diligently pursuing opportunities to improve margins. Extensive International experience working in Latin American, European markets, Australia and New Zealand. 

PROFESSIONAL EXPERIENCE

Verisign, INC. Dulles, VA                                                                                                                                                                                      Present

Global Director of Strategic Accounts:

Responsible for client participation and adoption of Verisign services and products.  Responsible for strategic and overall client satisfaction with Verisign and associated offerings. 

Currently manage account managers in and international operations in Asia, Latam, EMEA and North America representing over 900 clients and over $500,000,000.00 in revenue.

The Birchbrook Group, Dallas, TX                                                                                                                      2007 - 2010

Executive Management consulting services focused on start up and enterprise multi-national companies needing restructuring focused on helping them achieve higher growth rates and/or new capitalization. 

·         Contracted as Vice President of Client sales operations for an on-line marketing / shopping mall enterprise in redefining markets, cutting costs and focusing development efforts on digital marketing opportunities positioning  them to go pubContracted as a business development consultant for an international communications distribution company creating an on-going business model that supported significant expansion plans.  Responsible for negotiating agreements with new channel partners and resellers in Brazil, Mexico, Colombia and Puerto Rico.

·         Contracted as VP of Client Services for a Mexican software development company and tasked with positioning its cloud computing offerings into new market (Untracted as Client Services and offerings consultant for a Healthcare IT organization assisting them in re-framing their clinical and patient portals on a new operations platforContracted as an operations consultant to create and develop an alliance and partner eco system globally for a Dallas based electronic transaction risk management Software

HEALTHVISION, INC., Irving, TX                                                                                                                                    2004-2007

Originally hired as a Consultant to assist with revenue performance and restructuring for acquisition.

Provide Clinical, Consumer online marketing services, to over 300 Healthcare organizations and Hospitals throughout the United States. 

Vice President Client Services:

Responsible for key business functions including; Sales of our core healthcare products and services such as Web development, online marketing, VAR and channel group, Services involved offering solutions in Product implementation Product development, business development and customer support offerings as well as, direct effect marketing web services group and consulting services group.

·         Manage online campaigns and offerings for healthcare organizations

·         Developed online Patient acquisition campaign as an offering

·         Negotiated better margins for Healthvision with MedSeek from 25% to 40% on all of their offerings.

·         Responsible for “on site” at strategic accounts such as Yale Hospital and Memorial Hospital in Houston, TX.

·         Responsible for $40 million in recurring clinical revenue.

·         Increased Consumer revenue by 52%.

 

DATA RETURN CORPORATION – DIVINE INC, Irving, TX                                                                                     2001-2003

                                                                                                                                                                                                                     

President, International Operations (2002)

Responsible for creating subsidiary’s in Latin America, EMEA & APAC.  Responsible for identifying, qualifying and signing resellers and partners. Oversaw sales and operations for the region. Coordinated merger with acquiring company “divine, Inc.

Group Vice President (2001-2002)

Responsible for all aspects of corporate operations including Sales, Human resources, network operations, implementation group, service and support. Responsible for Global Alliance Group (business development). Managed 215 engineers in the US and UK and budget in excess of $56 million.

 

MICROSOFT CORPORATION, Irving, TX                                                                                                                    1995-2000

General Manager EMEA, South Pacific & Latin America – Site Director, Central Region (1998 – 2000)

·         Responsible for selling support and services to 18 countries in 5 languages.  

·         Managed an organization that included 2,500 Sales Professionals. 

·         Represented Microsoft at various media and public relations events.

·         Negotiated local contracts between builders, providers, vendors and partners.

·         Responsible for corporate delivery of HR policy to over 1,900 Microsoft employees

·         Represented the Gates foundation at charity events.

·         Managed a budget exceeding $96 million and responsible for a book of business exceeding $800,000.00

Regional Director, Product Support and Services Microsoft Latin America – EMEA –  South Pacific                                        (1995-1998) 

Directed sales, marketing and service delivery of Microsoft’s services and support offerings in Latin American & EMEA markets, Australia and New Zealand.

·         Participated in global studies program focusing on business dynamics of the IT industry in Latin

America.

·         Designed a new marketing strategy that would focus on emerging markets resulting in over $4 million in incremental revenue and an average of 82% cost recovery.

·         Developed a local community program, which embraced the intent of our emerging market strategy. 

·         Managed and directed Sales & Marketing of Microsoft’s Premier Services offering to Latin America.

·         Increased overall sales and support revenue by 487% over a five-year period in Latin America.

·         Developed a partner program in Latin America and South Pacific region for Microsoft solution providers, authorized support centers and resellers.

·         Negotiated international contracts between Microsoft and vendors / partners and resellers.

Expert Business Systems, Hurst, TX                                                                                                                     1992-1995

Founder and VP of Sales

Principal in startup software development company.  Developed all processes and procedures for marketing of company’s offerings.  Developed offerings and strategic alliances with local service providers and increased sales of offerings from $0 to $7.2 million in 5 years.  Developed, negotiated, designed or staffed the help desk/ Call Centers and support centers for the following clients. Frito-Lay, VHA, IBM, Wal-Mart, Burlington Northern Railroad and Blockbuster Video.

IBM Corporation, Dallas, TX                                                                                                                                     1980-1992

                Location Manager, (1991 – 1992) Marketing and Services Division, Fayetteville, AR

                Sales Manager, (1989 – 1991) Marketing and Services Division, Dallas, TX

Curriculum Manager, (1986 – 1989) Corporate Education, Chicago, IL

                Team Manager, (1983 – 1986) National Service Division, San Antonio, TX

                Team Manager, (1980 – 1983) Field Engineering Division, Houston, TX

BOARD MEMBERSHIPS

Past Board Member, University of Missouri, International School of Business

Mentor / Coach The Entrepreneur Center – Northern Virginia Technology Council

Managing Member, Visionaria Venture Capital Fund – Mexico City

Past Board Member, American Diabetes Association “Austin, TX”

Board Member Intercultural Development Research Association

Board Member Greater Dallas Community Relations Association

Habitat for Humanity Volunteer

Meals on Wheels Volunteer

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