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RUBY  GAY
ruby@comcast.net                                                                                    

309 ecker Street                                                                                                             Home: 603-647-7014
Manchester, NH 03105                                                                                                 Mobile: 603-799-9876
                                        
CAREER SUMMARY
A highly motivated mid level manager with 20 years of broad based sales functions for various consumer industry segments.  Tenacious record of growing inherited sales territories as well as broadening the account base.  Led and inspired passion for brand education to all customers, wholesalers and direct sales representatives. Designed and executed successful strategic plans which achieved award winning sales results within accounts in an ever-changing product market.
CORE COMPETENCIES
Visionary Leadership, Business Process Improvement, Account Management, Product Execution Expertise, Brand Planning, Strategic Partnerships, Distribution Expansion
PROFESSIONAL EXPERIENCE
PC Connection, Merrimack, NH                                                                 November 2010-Present
Gov Connection Account Manager: Reports to Gov Connection President
Ø      Actively Managing assigned Gov Connection accounts in the AZ territory.
Ø      Account Manager enablement efforts result in end user sales which benefits both parties involved in technology partnerships.
Ø      Value added reseller represents over 1200 OEM’s as well as 150,000 technology based SKU’s which assisted in spreading PC Connection breadth of solution offerings.
Ø      Proactively participating in various OEM value based sales training seminars to assist end users with purchasing options and solutions.
Ø      Training and Certifications
                            •  VMware VSP 4             
                            •  Microsoft Partner Network Sales and Marketing Competency Assessment for Virtualization
                            •  Adobe Acrobat 9 Sales Training Level 1
                            •  Adobe Certified Sales Professional Creative Suite 5
                            •  Adobe Creative Suite 5 Sales Training Level 1
                            •  Adobe Volume Licensing Sales Training Level 1
AKG Distributors, Boston, MA                                                                      March 2010-Sept. 2010
Regional Manager:  Reported to President of Sales
Ø      Presented the AKG portfolio of wines to on and off premise retailers in MA and NH.
Ø      Enabled buy programs for specific accounts based on product mix within that account. These targeted accounts helped to drive business and to secure shelf space.
Ø      Provided and set any P.O.S. or P.O.P. marketing materials pertaining to specific wines.
Ø      Coordinated wine tasting events at key accounts to help with sell thru at the retail level.
Ø      Targeted potential new accounts based on geographic location, size of the account, and future growth potential.

Commonwealth Brands Inc., Bowling Green, KY                                          April 2009-March 2010   
Account Manager New Hampshire:  Reported to Area Sales Manager
Ø      Effectively manage and develop CBI consumer impact across a geographic sales territory.
Ø      Influence the Consumer by selling CBI brands effectively, with particular emphasis on increasing distribution, availability and consumer impact across a range of outlets. Operate and be seen as the preferred consultant to the trade on tobacco issues within the retailer.
Ø      Develop and implement effective merchandising techniques to increase consumer impact.
Ø      Use resources effectively to impact brands at the consumer level through the retailer.
Ø      Build and maintain distributor/supplier relationship with awareness to pricing issues, out of stock brands and to work together to build brand family within accounts.
   
PANNOTIA VINEYARDS LLC, Columbia, SC                                          June 2007-December 2008
Regional Manager:  Reported to President of Sales
Ø      Designed active Brand expansion plan within existing states, which increased the President’s
Ø      Ability to penetrate the brand to new distribution areas.
Ø      Coordinated with President of brand, to conduct and inform accounts as well as consumers on the portfolio of wines being offered by Pannotia Vineyards.
Ø      Utilizing current experience as Territory Sales manager to build and maintain relationships with key retailers as well as establishing the face to face engagement with the consumer.
Ø      Responsible for establishing brand recognition at the retail level after company launch in May of 2006, coordinated brand building with Pannotia Vineyards approved distributor’s and reps.
Ø      Instrumental in assisting the president of sales to build Pannotia Vineyards Key account program that was responsible for setting monthly and end of year rebate program which has resulted in YTD increase of 139%.
Ø      Maintained Pannotia marketing presence in key retailers with POS, shelf talkers, as well as consumer rebate program to assist with sell thru at the retail level.
Ø      Orchestrated for the president of sales, premium tasting events at various retailers which assisted in the sell thru at the retail level.

HEWLETT-PACKARD, Nashua, NH                                                        June 2003 - June 2007
Senior Inside Sales Representative:  Reported to United States Inside Sales Director
Ø      Integral part of the HP outside account team for named Enterprise accounts in the Northeast Region.
Ø      Responsibilities included representing all four of HP’s product division’s which included: Imaging and Printing, Personal Systems Group, Industry Standard Servers and Hewlett-Packard Financial Services to named accounts.
Ø      Quoting and pricing of HP product through the direct and indirect channels as well as presenting 3rd party options to accounts.  Some of these companies included: Red Hat, Microsoft, Symantec, Altiris, Adobe, VM Ware.
Ø      Provided ongoing support in addition to building and maintaining relationships with key contacts within the accounts as well as ongoing relationships with the indirect channel partners. Enabled the channel representative to get aggressive pricing for HP products and to further build the business.
Ø      Worked closely with account team members to enable HP to spread its product groups deeper and wider within existing accounts through aggressive approved pricing and HP value add to IT departments.
        
Awards and Accomplishments:
Ø      One of 12 inside sales representatives, who achieved highest rating on yearly performance review.
Ø      First recipient of the HP Inside Sales Customer First Program, this was an award given to the Inside Sales Representative for all 4 Inside Sales Centers throughout the U.S. which was based on Account service, working closely with outside sales team members and going above and beyond to service the account. The award is a recommendation by the recipient’s Manager and Field Account team.
Ø      Numerous Service Sales awards that were Inside Sales/Outside Sales driven, to provide additional services after warranty fulfilled on various HP products.
Ø      Sales Award winner of contests sponsored by key HP software partners to help drive suppliers’ products to accounts. Some of these companies included: Red Hat, Microsoft, Symantec, Altiris, Adobe, VM Ware etc.


PARADISE FOOTWEAR, Phoenix, AZ              January 2002-July 2003
Northeast Territory Manager:  Reported to Eastern Regional Manager
Ø      Solely responsible for presenting the Tommy Bahama footwear brand to independent and major retailers throughout the entire Northeast.
Ø      Awarded various other Licensee divisions which included watches and sunglasses based on territory sales growth within footwear group.
Ø      Worked with account owners, managers and sales staff to implement a product mix suited for that particular account at the retail level that resulted in a 300% for the territory.
Ø      Organized, conducted and participated in sales training and vendor events at various accounts in the Northeast as well as educating the consumer to unique features, advantages and benefits to guide them throughout the sale.

CLARKS COMPANIES, Newton, MA                                                        January 1995-June 2001
Territory Sales Manager
Ø      Presented the Clarks of England footwear brand to independent and major retailers in Upstate NY, Western PA and Northeast Ohio.
Ø      Newly appointed territory $950K in wholesale business prior to 1996. The following Territory wholesale dollar increases were attained through the opening of new accounts, as well as, introducing new styles which was instrumental in creating the Clark’s brand within the accounts.
Ø      Organized, conducted and participated in sales training, technical seminars and vendor days at independent and major retail accounts.
Ø      Traveled extensively throughout the U.S. conducting sales and technical seminars to account owners, managers and sales staff to help with the sell through of the Clarks brand at the retail level as well as increasing brand presence.
Ø      1996 – 2001, Territory sales volume increased from $1.2 to $3.5 million wholesale dollars. Results of increase were due to expanding the brand, as well as, corporate distribution increase among key U.S. retailers.

EDUCATION & CREDENTIALS
Polytechnic Institute of N.E.  1986-1988                                          Computer Business major

Professional Training & Affiliations
Hewlett-Packard
HP Account Building Training, Microsoft Services Training, HP 3rd Party Option Seminars
Clarks Companies
Brian Tracy Sales Training , S.T.A.R.T Retail Seminars

Affiliations
N.H. Special Olympics
Michael J. Fox Parkinson’s Foundation
National Down Syndrome Congress




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