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MAYA MATHIS

309 East Village Way                                                                           801-569-9876 Home

Sandy, Utah 84001                                                                               801-671-1230 Cell

maya@msn.com                                                                                                                                                                                                                                                                    

QUALIFICATIONS SUMMARY

Extensive global marketing and management experience in the high tech and audio conferencing industries. High level expertise in marketing, strategic alliance management, communications, channel and service development,  event management, program management, project management, product marketing, advertising and public relations.

ADDITIONAL EXPERTISE

·          Budget Management                                                                      ·      Strong negotiation skills

·          Program Development                                                                   ·      Staff Management

·          Key Account Management                                                           ·      Conference/Event Planning

·          National/International Client Development                           ·      Promotions Development

·          Website Management                                                                   ●      MDF/Coop Management

EMPLOYMENT EXPERIENCE                                                                                                                                             

ClearOne – Salt Lake City, UT – July 2005 – March 2011

Director, Marketing Communications

·          Work closely with Sales and Product Marketing teams to increase product awareness and sales globally through two-tier distribution model.

·          Responsible for outbound communication for product launches, promotions, quarterly revenue/rebate programs, etc. to distributors, reseller channel and field organization.

·          Oversee all Marketing Communications activities on a tightly managed budget.

·          Share management and implementation of logistics for up to 90 global events and trainings annually. Includes InfoComm, the premier industry tradeshow attended by ClearOne for which I reduced the 2009 budget by 53%.

Senior Channel Marketing Manager

·          Transitioned all marketing responsibilities in-house to allow ClearOne to recognize a substantial cost savings, as well as a project timeframe reduction.

·          Increased product awareness through channel programs, media advertising, web, PR, and corporate collateral.

Senior Marketing Manager

·          Developed and executed channel programs to strengthen partner relationships and gain market share.

·          Managed outsourced vendor relationships for project completion.

CG4 Solutions, Inc. – Centerville, UT – April 2004 – July 2005

Director, Marketing & Channel Development

·          Developed, implemented and managed Channel Alliance Partner Program, along with participating Channel Partners and their relationships with CG4 Solutions.

·          Developed and managed lead generation marketing programs such as collateral, seminars, conferences, and trade shows. 

·          Responsible for content and maintenance of company web site.

Frank Edwards Company – Salt Lake City, UT – April 2003 – April 2004  

Coordinator, Marketing & Sales Programs

·          Rolled-out, coordinated & managed marketing programs & promotions.

·          Tracked sales and operations programs.

Tech Data Corporation - Clearwater, FL – April 2000 – September 2002

Manager, TDAgency & Marketing Development

·          Managed internal advertising organization, which created marketing programs for Tech Data’s reseller channel.

·          Managed the Marketing Development teams, which consisted of nine Product and Program Development Managers that developed programs to sell to manufacturer partners.

Business Development Manager, Marketing Programs

·          Created and managed implementation of rollout and managed Marketing, Advertising, and Communication programs for new corporate Tech Data Service initiatives. 

·          Responsible for developing and managing marketing activities for Tech Data Services such as SupplyXpert (e-procurement tool), Private Label Delivery (customized shipping program), and the Business Expansion Program (end-user billing program).

·          Developed and maintained content for the Business Development division Intranet and Internet sites.

GE Capital, Information Technology Solutions - Atlanta, Georgia – December 1995 – April 2000

Director, Advertising

·          Responsible for the national GECITS advertising campaign and global advertising programs to promote awareness of company services and capabilities. Created customer case studies and testimonials.

Director, Marketing, Southeast Region

·          Managed marketing budget, sales collateral, events and services marketing.  Liaison between Networking division and GE corporate for marketing programs. 

·          Responsible for division press relations, industry influencer relationships and division communications.

·          Developed and implemented external marketing programs for events such as seminars, conferences and trade shows, along with developing select vendor relationships.

Novell, Inc. – Provo & Salt Lake City, Utah – December 1986 – November 1993

Alliance Program Manager

·          Managed and administered Novell Consultant Alliance Program consisting of top 42 National/International system integration member firms. Liaison between Novell and accounts in the United States, Canada and Australia.

·          Planned, set-up and facilitated 3-day conferences on a quarterly basis for 45-65 professional attendees. Purpose of meetings was to bring Alliance Program members together with Novell management and program/product managers for future direction discussions.

Account Marketing Manager

·          Marketing responsibility for 8 national retail accounts through interfacing with senior management and account personnel for all phases of sales and product marketing programs.

·          Managed Corporate Market Development Funds. 

Reseller Channel Coordinator

·          Developed and implemented Corporate Demonstration Product Program. Included business plan, program guide, and correspondence for Distributors and National Resellers.

·          Successfully directed rollout of NetWare 386 to 14,000 resellers. Consisted of setting up time-lines, authorization requirements, and literature.

Contract Sales Supervisor

·          Managed National Service Maintenance Sales Department, consisting of 8 sales representatives. Achieved and maintained distinction as top sales person.

EDUCATION

Business Administration - Salt Lake Community College, Salt Lake City, Utah

Commercial Art/Social Work - Southern Utah University, Cedar City, Utah

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