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Sofia Maass

309 Landon Court, Chaska, MN  55001 ¨   (H) 952-443-9876 (M) 612-750-1230 ¨ maasssofia@comcast.net

Excel at building relationships, strategic planning, creating high performance teams,

Implementing best practice methodologies and continuous improvement programs.

Successful, results-focused, driven business executive offering over 15 years experience in a variety of management roles.  Focus areas include Strategic Planning and Implementation, Aligning Business Unit Needs with IT, Systems Design and Development, Program Management, Marketing, Process Improvement, Outsourcing.  Proven ability to strategically and cost effectively utilize technology in alignment with corporate goals.  Consistently improve delivery times and service levels while reducing costs.  Proven areas of expertise include:

System Integration	Strategic Pricing & Costing	Collateral Development
Project Management	Brand Development	Market/Customer Analysis
Product Management	Staff Development/Mentoring	Business Migration/Outsourcing
Software Development & Implementation	Process Development & Re-engineering	P&L Management
Strategic Marketing	Revenue Forecasting & Analysis	Change Management

Professional Experience

FABCON – Savage, MN...................................................................................................................... 4/07 – 5/11

Leading manufacturer of high quality precast concrete wall panels, highway traffic barriers, sound walls and columns. Serving the Midwest and East coast since 1971.

Director of Estimating

Reported to the VP of Preconstruction Services and the CFO.  Responsible for developing department and company level strategic plan and sat on the implementation team, software development, human resources, formulation/implementation of costing standards, product training, SLA development and tracking, vendor management, team building, sales training.

Key Accomplishments

ü  Lead cross functional team of eight to develop and implement proprietary estimating software

ü  Developed and implemented outsourcing process with 2 separate vendors to complete 90% of all bid request in 1-2 business days, reducing fixed cost by $210K

ü  Served on cross functional team to develop CRM application

ü  Standardized internal costing standards to align with manufacturing and field erection processes

ü  Managed a team of eight direct reports located in various locations in the US.

ü  Developed and implemented SLA’s for outsourced vendors

PRESIDENT HOMES – New Hope, MN.................................................................................................. 6/06 – 4/07

Assisted new homes owners in the design, construction, financing and general contracting of their homes.

Product, Pricing and Procurement Manager

Reported to the VP of Marketing and the CEO.  Accountable for introduction / maintenance / analysis of all products and services including costing / pricing, vendor management, and sales training.

Key Accomplishments

ü  Developed and implemented web-enabled New Construction Resource Center

ü  Created web-enabled national home cost calculator at three different build / price levels

ü  Developed home pricing / costing tool for internal profit evaluation per home sale

ü  Standardized internal processes and products for Green building

ü  Developed SLA’s for all key vendors

ü  Managed 2 direct reports

CAPELLA UNIVERSITY – Minneapolis, MN........................................................................................... 11/04 – 2/06

A nationally accredited online university, Capella provides a high-caliber education for undergraduate, graduate, and postgraduate students.

Business Manager, Schools of Human Services & Psychology

Reported to the VP of Business Development.  Responsible for business plan development, project management, new product development / implementation and sales training, budget development, revenue forecasting and analysis. Liaison between the business unit and the academic units.

Key Accomplishments

ü  Increased retention 11% through curriculum redesign (first course) for School of Human Services

ü  Introduced standardized reporting for weekly analysis of key business metrics resulting in better understanding of key drivers for business growth and revenue opportunities

ü  Increased enrollments 30% through development of new admissions standards for Counselor Education programs

ü  Led cross-functional team in the development / implementation of new marketing materials to aid in new student acquisition

YOUNG AMERICA CORPORATION – Chanhassen, MN.......................................................................... 2/02 – 10/04

Leading provider of marketing and fulfillment services to fortune 500 companies.

Finance Project Manager

Reported to the CFO.  Responsible for strategic planning, formulation/implementation of pricing strategies and policies, project management, database development, industry and competitive analysis, revenue forecasting and analysis.

Key Accomplishments

ü  Directed market-driven pricing standardization for promotion-related services

ü  Authored corporate-wide pricing policy and procedures for marketing and sales

ü  Improved response time 50% by developing / consolidating customer complaint process

ü  Created and implemented marketing / pricing strategies for new and existing business

ü  Generated $750,000 cost savings by analyzing and recommending changes to operational processes

ü  Increased client revenue 9% year-over-year by maximizing billable services and recommending procedural changes

JOSTENS INC. – Minneapolis, MN....................................................................................................... 2/01 – 2/02

Manufacturer of high school, and college yearbooks, class rings, photo books, and graduation gifts for more than 100 years.

Pricing Manager, Recognition Division

Reported to the VP of Marketing.  Responsible for strategic planning, overall pricing methodology, formulation/implementation of pricing strategies and policies, market and competitive analysis, training and human resources, sales training, product development.

Key Accomplishments:

ü  Authored corporate-wide pricing policy/procedures for independent and direct sales channels

ü  Increased sales productivity 20% by developing, implementing and managing pricing tools

ü  Developed, implemented, and monitored market-driven pricing standardization for 2,000+ item product catalog

ü  Conducted training seminars for 50 new and existing sales representatives to ensure compliance with corporate “best practices”

ü  Chaired Pricing Committee responsible for approving and implementing policy change

TRAVELERS EXPRESS MONEYGRAM – Minneapolis, MN....................................................................... 11/00 – 1/01

Provider of money transfer and bill pay services through out the United States and locations around the world.

Account Marketing Manager

Reported to the VP of Marketing.  Responsible for strategic planning, implementation of marketing initiatives, and budgeting for key corporate accounts, training of vendors, and process improvement.

Key Accomplishments:

ü  Implemented marketing plans for 55 new corporate check cashing locations resulting in compliance to corporate branding standards and business practices

ü  Managed creative process, content and delivery of marketing materials to new locations

ü  Trained 100 employees, managers and owners about MoneyGram products and services

FABCON, INC. – Savage, MN............................................................................................................ 3/95 – 10/00

Leading manufacturer of high quality precast concrete wall panels, highway traffic barriers, sound walls and columns. Serving the Midwest and East coast since 1971.

Marketing Manager (1/99 – 10/00)

Estimating Manager (5/98 – 1/99)

Estimator (3/95 – 8/96 and 4/97 – 5/98)

Reported to the VP of Marketing.  Responsible for strategic planning, implementation of marketing initiatives, creative conceptualizing, budgeting, database and Web development, technology utilization, database development, detailed cost analysis and human resources.

Key Accomplishments:

ü  Directed and implemented $500,000 repositioning of corporate brand and identity

ü  Directed creative process and content for all internal/external marketing materials

ü  Negotiated $70,000 cost savings in media placements across trade publications/business journals

ü  Managed advertising/marketing budget of approximately $1.2 million

ü  Increased efficiencies 20% by developing corporate-wide bid/employee tracking database

ü  Developed departmental checklist for error reduction resulting in a 30% improvement over seven months

ü  Increased employee productivity 25% by implementing a standardized training program for new and existing employees

Education and Military Service

M.A. Organizational Management Concordia University, St. Paul, MN

B.A. Marketing Management Concordia University, St. Paul, MN

A.A.S. Architectural Drafting & Estimating Dunwoody Institute, Minneapolis, MN

Military Police – Nuclear, Biological, & Chemical Control – Meritorious Promotion during Active Duty Service

United States Marine Corps Reserves

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