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LILY  JASIE
309 Wall Street #318, New York, NY 10001
646 764-9876    lily@gmail.com



Profile: Driven business- and media-savvy PR/social media communications manager with progressive record of achievement demonstrating ability to develop, plan and execute creative/strategic hi-profile campaigns across multiple platforms.

Professional background:
  • Corporate branding, messaging, positioning; product/service launches
  • Media outreach and social media marketing campaigns
  • Writing, editing, and graphic production of web sites, blogs, social media networking, sales & marketing collateral, press materials, catalogs & brochures, email marketing/direct mail, VNRs, scripts/speeches, radio advertising copy
  • Press and analyst relations; tradeshows/conferences; liaison with business partners, colleague organizations, and general public

CONSULTANT, New York ~  PR/Social Media, Writer/Blogger (2008-Present)
~ Blue Fountain Media ~ Corporate communications, promotion and publicity of website development and design firm, with expertise in SEO, online reputation management, social media marketing, branding and the launch of start-ups. Within first three months garnered feature coverage in The Wall Street Journal, USA Today, Crain’s New York Business, and CBS Moneywatch, among many other leading consumer, B2B and trade media outlets. Wrote social media content and columns for Business Learning Center:
~ Localspeak ~ Social media and email marketing for translation and coding company servicing leading global market research firms. Twitter, Facebook, Constant Connect, etc.
~ Clients include Paltalk.com, Global Localspeak, WorkshopAPD, Westin Tyson’s Corner,  230 Fifth Nightclub & bar, Method Fitness, Soltek, Robert Rave, Site Search & Select, Stretch & Cover.com, among others ~ Core contributor to  PR/marketing strategy and plan, handling multiple complex projects simultaneously and against deadline. Also development of engaging social media campaigns to build and nurture communities utilizing Blogger, Wordpress, Wikis, Facebook, Twitter, Tumblr, StumbledUpon, Digg, Reddit, Foursquare, YouTube, Flickr, Vimeo, et al. Copywriting for press, web sites, email marketing, and social media networks. Regular blogger and former contributing editor at Hotelchatter.com (part of Conde Nast digital suite)

HILTON HOTELS CORPORATION, New York ~ Director of Communications (6/05-3/08)
In charge of Northeast US region PR plan and budget for owned/managed properties in Hilton portfolio of brands. Lead global media strategy planning and outreach for new and existing hotels inclusive of accommodations, services, facilities, group business and leisure travel packages.  Wrote and produced all press communications, regional sales & marketing collateral, hotel website content, and local advertising. Served as media spokesperson for region and company liaison at conferences, trade shows and exhibits.  Assumed broader role in key departmental and hotel initiatives, further positioning hotel properties as leaders in business and leisure travel.
  • Expanded media and market share for hotels/brands, annually increasing press coverage of properties in global top tier consumer and trade press and vertical media markets
  • Planned and held press conferences and special events to promote multi-million dollar renovations, grand openings, regional property and corporate initiatives; worked with City of Baltimore officials and was instrumental in obtaining pre-opening press coverage for new-built city-owned Hilton Baltimore convention center hotel
  • Effectively partnered with convention & tourism bureaus, businesses, and media outlets, developing profitable off- and online promotions
  • Grew bottom line for hotels, introducing new streams of revenue including Social Media marketing and location filming

MUSEUM OF SEX, New York ~ PR/Corporate Communications Director (1/03-5/05)
Created and lead strategic PR plan to expand global public awareness of new academic/historic museum, its exhibitions, public programming and special events.  Developed, promoted and executed speaker events with industry experts, celebrities, and leading authors/publishing houses. Served as writer for media collateral and web site content.
  • Spearheaded the media launch of five new exhibitions, contributing directly to more than 50% increase in visitor attendance and annual growth in revenues. Delivered 75% increase in media impressions in both US/international media markets 
  • Secured corporate/title sponsor funding for major exhibition and facilitated strategic corporate, media and community alliances; managed partner relations

STC ASSOCIATES, New York ~ Managing Director, Public Relations (1/02-12/02)
]Lead internal/external PR efforts at boutique advertising/marketing firm, providing agency leadership and global clients with day-to-day, practical PR support and advice in B2B and consumer marketplace. Worked closely with graphics and IT to develop, write and produce corporate print sales and marketing collateral and web site content. Business development.
 Increased press coverage for agency and clients by nearly 50% in first six months
  • Secured key speaker opportunities for clients and agency, leveraging management as "thought leaders” in their respective fields 

SIECUS, New York ~ Director, Public Relations (1997-2001)
Established in-house department to position, promote and publicize the education/health mission, programs, public policy initiatives and advocacy efforts of national nonprofit organization with global audience.  Developed and implemented annual plan and budget to meet strategic goals of agency. Lead development of SIECUS Media Clearinghouse for full-service, in-house communications division to service press including spokesperson bureau, library, publications and web site services.
  • Built higher media profile, positioning agency/staff experts as key news resources. Demonstrated measurable media growth and response with proactive and reactive efforts, increasing press coverage by more than 65%.
  • Wrote annual RFP, increasing original grant funding from $500K to $1 million; monthly contributor to membership newsletter
  • Co-wrote and produced educational radio program series, "Take a Minute to Talk with Your Kids..."
  • Attended UN Youth Summit, The Hague

DAKOTAH, INC. New York ~ Communications Manager (1996-97)
Lead corporate communications efforts at leading U.S. home textiles/furnishings company, working closely with executive management and design team to re-position and promote existing brand in consumer marketplace. Supervised media activities at trade show events to promote and publicize seasonal line offerings, achieving record number of media impressions in leading consumer and trade press outlets.
 
FREELANCE, New York – PR/Marketing Communications   (1988-1995)
Client project list: Corporate Incentives Show & Toy Fair, NYC; City of Nice/US Travel & Tourism; Loews Grand Collection & CIP Hotels; Sharp Electronics & Canon, COMDEX/CES; Fossil Watches; Harlequin Publishing, Unapix Entertainment, Playboy Jazz Festival, Dick Clark & Company, MCA/Universal


EDUCATION -   B.A. Degree, English/Communications Indiana University, Bloomington 



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