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Dana Johnson
309
Johnson Road NW Building 500 Apt. 5001
Atlanta,
GA 3013
EDUCATION
Clark
Atlanta University, Atlanta,
GA
Candidate for Bachelor of Arts, Business
Administration, May 2012
Concentration: Marketing GPA: 3.3/4.0
Foreign Language: Intermediate Mandarin
RELATED EXPERINCE
MetLife Investors June 2011-Auugust 2011
Internal
Sales Desk Intern Irvine, CA; Bloomfield, CT
·
Successfully completed the American College
Financial Class which covered derivatives, annuities, and financial planning
·
Eloquently presented weekly on MetLife’s
Annuity Products, Insurance Policies, and core concepts that sharpened
presentation skills and personal selling skills
·
Actively participant in an Edward Jones
Promotional Night to educate Financial Advisors about MetLife’s Products and
Core Concepts for relationship building
·
Uncovered and closed a $250,000 new
business case through policy reviews
The
One Club Advertisement Boot Camp November 2010
Case Study Winner Atlanta, GA
·
Created a full advertisement campaign for
the Peto Bismol brand with three teammates
·
Developed and incorporated a “Big
Idea,” Indulge With Confidence, that drove advertisement campaign as well
as include smart subliminal messages to re-enforce brand strategy
·
Directed in creative graphic illustrations
for print, online, and iphone application ads
·
Presented campaign a strong advertisement
campaign that would increase sales of Pepto Bismol of 10% to various executive
agencies representatives, students, and faculty
·
Selected as winning team in case
competition with over 50 student participants
Ask
April Love PR Firm November 2010- Present
Public Relations
Intern Atlanta, GA
·
Manage an upbeat and exciting social media
account for celebrity choreographer Andrea Kelly
·
Escorted media guest in the 4th
Annual Thanksgiving Festival given by Polow Da Don
·
Update Media Contact List for professional
magazines, blogs, and photographers
·
Invite guest to special upcoming events
Regions Financial Corporation June 2010-August 2010
Project
Marketing Manager Intern Birmingham, AL
·
Managed 3rd and 4th
quarter point-of-sale campaign including working with advertising agencies to
ensure consistent messaging, following legal guidelines, and sending ad kits to
more than 100 branches
·
Assisted in recording Radio Ad’s for the 3rd
quarter point-of-sale mini campaign
·
Tracked online advertisement click-through
rates weekly and monthly through webtrendz database
·
Ran and managed the Alabama, Florida, and
Texas Deposit Smart ATM Sweepstakes
·
Worked with advertisement agency’s account
managers to ensure brand accuracy
·
Assisted in Corporate Trust Ads and gave
creative input in various project
HONORS
AND ACTIVITES
·
Assistant Director of Communications;
Morehouse Marketing Association, May 2009-Present
·
Member; The One Club Creative
Advertisement:
November
2010
·
Member; Vanguard Leadership Group; November
2010
·
Member of Delta Sigma Theta Sorority,
Inc.Sigma Chapter
·
Lockheed and Martin Scholarship Recipient
2010
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