- Manages multi-million
dollar projects. Accounts include
GSK, Pfizer, Sanofi-aventis US, Ortho-McNeil, and Takeda.
- Coordinate
cross-channel integration and implementation, e-content development,
information flows, business rules, consent, and data capture requirements
to support the execution and monitoring of interactive marketing programs.
- Manage internal teams
and external agencies in the development, implementation and optimization
of complex global multi-channel eMarketing activities for flagship and
launch brands.
- Track, manage,
communicate and resolve project plans, timelines and status with relevant
stakeholders.
- Tactics include:
branded and unbranded websites, banner ads (display and rich media), paid
search (SEM), search engine optimization (SEO), email campaigns,
relationship marketing and lead generation programs for consumer and
healthcare professionals.
- Lead project teams
while consolidating spend and increasing revenue. Average spend reduction of 12% across
projects.
- Developed, analyzed, and interpreted statistical
and accounting information to appraise operating results in terms of
profitability and performance against budget.
- Assured protection of business assets through
internal control, internal and external auditing, and ensuring proper
insurance coverage. Directed
determination of depreciation rates for capital assets.
- Handled billings and accounts receivable
collections and improved days outstanding by 40%.
- Led yearly financial audit by accounting firm.
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