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Laura Cerreta

415 O Nrchard Street Unit # 141

Chicago, JK 90001

(987) 654-1230

lura@aol.com

Objective          A challenging high-end technical sales position within an organization that recognizes enthusiasm, tenacity and a home bred affinity for hard work.

Experience

PRP FLexo; May 2010 to the Present

Account Executive; The main focus of this position involves the generation of new accounts and the development of market opportunities within the Midwestern region of the United States. Responsibilities include the sale of PRP Flexo’s product line, consisting of Digital, Analog and Liquid Photopolymer Flexographic Printing Plates. Additionally this position involves the sale of Pre-Press, Proofing, Prototyping, Color Management and Brand Identification services to the Consumer Product Good Manufacturing, Narrow Web/ Tag & label, Corrugated Box, Point of Purchase Display, Flexible Packaging and Folding Carton Industries. Working from Chicago, IL this position requires extensive travel throughout Illinois, Wisconsin and Minnesota. A consultative, value added, solution oriented sales approach combined with a dedicated, effective prospecting effort has resulted in development and attainment of multiple key CPG and Print/Package Manufacturing accounts with in the region.

Environmental Inks and Coatings; March 2008- February 2009.

Account Executive, The primary responsibilities associated with this position involve the sale of Flexographic, Rotary Screen and Letterpress ink, Ink Dispensing Equipment as well as Ink Management Software. Working from Boston, MA this position requires 50%- 75% travel throughout New England and New York State. This assignment is primarily a new business development role focusing on target accounts within the Narrow Web / Tag and Label, Folding Carton, Corrugated Box and Flexible Packaging industries. The goal of introducing EIC’s line of Water Based and Ultraviolet ink systems combined with a consultative, value added, solution oriented sales approach achieved $1,263,215.00 net sales volume in 2008.

BWF America; August 2006 to February 2008

Account Executive, The primary emphasis of this position involved the sale of BWF air and liquid filtration media. Serving the Pigment, Ink, Paint, Coating, Chemical, Paper, Packaging, Plastic, Metal, Mineral, Pharmaceutical and Food Processing industries this position required 60 % travel throughout the Midwestern region. Filtration media is defined as a textile or fabric used to separate solids / particulate from an air, gas or liquid stream.  A prerequisite of this position entailed the ability to consult with clients in order to provide effective solutions to their filtration requirements as well as satisfying EPA regulated clean air emission standards. Due to a solution oriented, value added sales approach net sales growth of 23% was achieved in 2006 and 11% sales growth was achieved in 2007. The Midwestern region ranked # 2 of 12 in terms of new projects sent to the BWF laboratory.

Double E Company; August 2002 to March 2006

Account Manager, The main objective of this position involved the sale of Double E’s extensive line of custom engineered web handling products to the Printing, Packaging, OEM, Converting, Corrugated, Extruded Film and Paper Making industries. This position required 50 % travel throughout Illinois, Indiana and Michigan. Web Handling products are defined as Carbon Fiber, Steel and Aluminum Core Shafts, Shaft less Core Chucks, Carbon Fiber Idle Rollers, Web Tension, Video Inspection and Web Guiding Equipment. A consultative, solution oriented, value added sales approach combined with the ability to identify and resolve inefficiencies within a prospect’s manufacturing process  has produced net sales of $891,272.73. This result represents a sales increase of $124,906.82 or 16% growth.

Nor-Cote International; March 1999 to August 2002

Account Executive; The main thrust of this position involved the sale of UV Screen Printing Ink, Ink dispensing equipment and Ink management solutions. Serving the Tag & Label, Point of Purchase, Plastic Bottle, Container, Membrane Switch, Loose Leaf Binding, Compact Disk and Flexible Packaging industries, this position required 60% travel throughout New England and New York State. Due to a value added solution selling process, sales volume exceeded $2,235,000.00. This result represents a sales increase of over $532,128.00 or 31% growth. Of the 14 regions in North America the North East Ranked # 1 in total sales for 1999, 2000, 2001 and 2002.

Ko-Pack International; January 1997 to February 1999

Account Executive, The primary focus of this position involved the sale of Ko-Pack UV-Rotary printing presses to the narrow web printing industry (tag & label as well as flexible packaging converters). Working from Boston, MA, this position required 100% travel throughout North America. Represented Ko-Pack at all major print industry trade shows, in addition oversaw all sales activity related to distributors/agents in Mexico. A well-organized, dedicated work effort combined with a value added solution sales approach has resulted in the ability to sell highly technical capital equipment with costs exceeding $1,000,000.00.

Duplex Incorporated; September 1994 to December 1996

Account Executive, The main thrust of this position involved the sale of business forms, 
USA Resume
, statement rendering and direct mail solutions. Working in a new account development role, achieved over $ 300,000.00 in new business.

Moore Business Forms & Systems Division; September 1993 to September 1994

Account Executive, Responsible for the sale of business forms, labels, direct mail and statement rendering solutions. New business growth ranked 5^th nationally, 2^nd in the Commercial Business division and 1^st in the Eastern Region.

Copyline Corporation; November 1989 to January 1992

Account Executive, Responsible for the sale of Ricoh copiers and fax machines.

Minnesota Vikings; May 1989, Invited to the spring/summer Mini Camp as an Unrestricted Free Agent Tight End

Education              

Springfield College, Springfield, MA

Business Management Major

Bachelor of Science Degree May 1988

Certifications

Fox Valley Technical College Appleton, WI

Basic Flexography, February 2011

A 30 hour college credited seminar covering the basics of Flexographic printing. The seminar provides the basic information necessary for the production of quality flexographic printing.

Flexographic Technical Association, Bohemia, NY

FIRST Operator Certification Level 1, February 2011

The FIRST Operator Certification Program is a curriculum composed of multi-level courses designed to help improve technical expertise, hands-on skills, and flexographic vocabulary.

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