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Conceptualizing
& implementing sales plans; ensuring accomplishment of business goals
across the assigned regions.
Job Trainings related
to Stress Management, Analytical Skills, etc.
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ROMA BHATTACHARJEE
Tel: 033 98765432 ~ Mobile: 919876543210
E-Mail: roma@yahoo.co.in
Senior managerial assignments in Sales & Marketing Operations
with an organisation of high repute
Location Preference : Open
Career
Précis
Ü 
Seasoned
Business Manager with around 15 years of experience in heading teams for driving revenue
generation & profitability.
Seasoned
Business Manager with around 15 years of experience in heading teams for driving revenue
generation & profitability.
Ü A keen
analyst, highly skilled in market forecasting, quick to identify &
formulate strategies to exploit business opportunities.
Ü Ability
to formulate and implement tactical initiatives to achieve corporate strategic
goals.
Ü Adroit
in handling business development, identifying & developing new markets,
lead generation, client retention and achieving targets.
Ü Possess
credibility & personal integrity that leaves lasting impressions with
decision makers, motivate employees and generate loyalty.
Ü Demonstrated
expertise in development & implementation of promotion plans and handling
communication for brands.
Ü Skilled
in managing teams to work in sync with corporate set parameters &
motivating them for achieving business and individual goals.
Ü Effective
communicator with good relationship building & interpersonal skills. Strong
analytical, problem solving & organizational abilities.
Proficiency
Overview
Conceptualizing
& implementing sales plans; ensuring accomplishment of business goals
across the assigned regions. Formulating
strategies / policies for sales and marketing of batteries / appliances &
fast moving consumer goods; reaching out to the unexplored market segments /
customer groups for business expansion. Gathering market
intelligence, tracking competitors’ activities and providing valuable inputs
for fine tuning sales & marketing strategies. Managing service
operations with focus on implementing policies and procedures as well as
developing and streamlining systems. Communicating
product feedback from the field to principals with focus on effectuating
modifications in products and improving product performance. Ensuring speedy
resolution of queries and grievances, maintaining excellent relations with
clients to generate avenues for additional business. Supervising and
monitoring the performance level of sales & service staff for ensuring
superior customer service and accomplishment of service targets by means of customer
satisfaction. Coordinating
activities for identification of training needs of employees for upgrading
their technical skills.
Employment
Chronicle
Sept’12 – Present : Birla
Tyres
Head – Eastern
Region Sales (2-3 Wheeler & Passenger Car)
Accountabilities:
As
Regional Head handling the sales, marketing & service activity for the
entire eastern region replacement market for 2–3 wheeler and passenger car radial
tyres.
Enhancing the coverage
& distribution, handling commercial aspects at regional & depot level.
Attaining the primary
& secondary sales targets for the entire Eastern region.
Planning
& executing the network expansion process for the entire region which is in
line with the organizational objective.
Monitoring the
analysis of database for both BT & competitors & thereby designing
& executing different local level sales promotional activities to boost up
sales as well as to promote newer products.
Managing a direct team
of 5 State Heads along-with 14 Account Managers.
Overseeing
the entire gamut of tasks in Eastern Regions including NESA, Bihar, Jharkhand, Orissa,
West Bengal, Sikkim, Andaman and Bhutan.
Highlights:
Played
a pivotal role in revamping the distribution network for the entire region
thereby increasing the retailer base along with the reach of the products to
newer markets.
Boosted
the average sales of Eastern Region per month by almost 20% over LY.
Actively
involved in product promotions by conducting various low cost BTL activities.
Aug’10 – May’12 :
Whirlpool of India Limited, Kolkata
Regional Manager
(Power Accessories & Smaller Appliances)
Accountabilities:
Attaining the
primary & secondary sales value & targets for Smaller Appliances, Power
Products & Spare Parts for entire Eastern region. Enhancing the
coverage & distribution, handling commercial aspects at regional &
branch level. Planning &
executing the network expansion process for the entire region which is in line
with the organizational objective. Monitoring the
analysis of database for both WOIL & competitors & thereby designing & executing different local level sales promotional activities to
boost up sales as well as to promote newer products. Devising strategy
for both ATL & BTL activities for the region taking into consideration 5%
of the total revenue being deposited into regional kitty. Involved in
finalizing pricing of power range products taking into consideration the
competition. Instrumental in
launching new products by means of conducting dealer & distributor meets. Actively involved
with the HO core team in the entire process of developing newer product
portfolio in the power category.
Highlights:
Played a pivotal
role in implementing the FMCG model of distribution to increase the products
reach across the region. In accessories &
spare parts segment the YTD growth is more than 50%; which is achieved by
simply focusing on expansion of unexplored channels. Successfully
developing new markets in region resulting in overall achievement of value
turnover despite the recessionary trend.
Oct’07- Aug’10 :
Amara Raja Batteries Limited, Kolkata , New
Delhi
Regional Manager
Accountabilities:
Overseeing the
entire gamut of tasks in Eastern Region including NESA, Bihar, Jharkhand, Orissa,
West Bengal, Sikkim, Andaman, Bangladesh, Myanmar and Bhutan & later on in
Northern Region including NCR, Punjab, Haryana, J&K, Rajasthan, UP, HP
& Uttaranchal. Handling the sales,
marketing & service activity for the entire Eastern & Northern region
for Automotive, Inverter & Two wheeler batteries alongwith UPS & Emergency Lamps. Guiding the Branch
Managers & Marketing Executives to actualize market potential and achieving
sales & collection target as per plan. Mentoring the Regional
Service Manager & Service Executives for rendering service to Consumers
& Dealers within the shortest possible lead time. Handling the appointment of new distribution channel in line with the
distribution strategy and increasing penetration level with a team of Franchisees
& Retailers. Managing the commercial & administrative activities of the region. Executing the analysis of database; designing & executing
different local level sales promotional activities to boost up sales.
Highlights:
Played a pivotal
role in revamping the distribution network for the entire region thereby
increasing the retailer base along with the reach of the products. Instrumental in
enhancing the product reach of the product to almost all the major districts by
following FMCG model of distribution & increasing visibility by means of conducting
various BTL activities. Key Institutional
Clients Handled: Bharti Airtel, Aircel, Vodafone, Airports Authority of India,
BSF, Kirloskar Cummins, Tata’s, Maruti, Hyundai, Honda, Ford, etc. Actively involved in
product promotions by conducting various BTL activities like housing society
campaigns, van & bus branding, ad in yellow pages, strategically placed hoardings,
conducting special campaigns in occasions like Independence day, Women’s day,
Durga puja,etc. Boosted the average
sales of Eastern Region per month by almost 100% over LY. For FY 2010-11
boosted the sales of Northern Region by 145% over LY by revamping the
distribution network & thereby increasing the retailer base.
Nov’06 – Sep’07: Philips Electronics India Limited, Kolkata
Assistant Regional Manager
Accountabilities:
Attaining the primary
& secondary sales value & targets for Domestic Appliances &
Personal Care Products for entire Eastern region. Enhancing the coverage
& distribution, handling commercial aspects at regional & branch level. Monitoring the analysis
of database for both PEIL & competitors. Designing new sales
promotional activities to boost up sales.
Highlights:
Played a pivotal
role in implementing the hub & spoke model of distribution to increase the
products reach. Key clients included Shoppers Stop, Big Bazar, Next, etc. Successfully
developed new markets in Orissa & Bihar. Significantly
contributed a growth of around 16% over LY. Bagged appreciations
from CEO India regarding excellent planning & setting up distribution for
water purifiers in Eastern India.
May’05 – Oct’06: Henkel India Limited, Kolkata
Area Sales Manager
Accountabilities:
Achieving primary
& secondary sales targets in Kolkata; North & South 24 Parganas. Conducting the analysis
of database for both HIL & competitors. Framing the new
sales promotional activities to boost up sales.
Highlights:
Significantly laid
the focus on smaller SKU’s for overall revenue generation. Instrumental in
developing new interior markets with Super distributors. Effectively
coordinated various activities like “Margo” skin care soap promotions is
selected Girl’s Colleges & Schools and Free Dental Check-up under “Neem”
toothpaste in selected schools, etc. Facilitated the
overall yearly growth of 22% over LY. Gained the award for
highest growth in “Henko” Stain Champion Powder.
Jul’03 – Apr’05: Mother Dairy India Limited, Lucknow, Kolkata
Area Sales Manager
Accountabilities:
Managing the
operations in Eastern & Central Uttar Pradesh, Sikkim, Bhutan and West
Bengal. Accomplishing the primary
& secondary sales targets, increasing coverage & distribution. Monitoring the commercial
aspects, new sales promotional activities and team development.
Highlights:
Played a pivotal
role in monitoring the appointment of distribution channel alongwith starting
C&F operations in strategic locations. Successfully
monitored the assigned market with a set of Distributors & Retailers. Alleviated the
business by 89% in the 1st year & on the 2nd year
over that grown by 33% Recognized as the 2nd
best branch in 03-04 & in 04-05 became the best branch in the country.
Jul’00 – Jul’03: Colgate Palmolive India Limited, Guwahati, Kolkata
Sales Supervisor
Accountabilities:
Guiding the sales
operations in Upper Assam, North Kolkata & South Bengal. Ensuring the implementation
of sales & distribution plans along with managing a distribution network. Overseeing shop
visibility & merchandising; maintaining databank for market analysis and
planning.
Highlights:
Actively involved in
handling the appointment of sub distributors for all the major upcountry
markets. Facilitated the growth
of 26% over LY. Secured the Award for
highest sales of Colgate Navigator tooth brushes in Upper Assam.
Commenced
Career
Zenith Computers
Limited, Guwahati & Kolkata Marketing
Executive Aug’96 – Jun’98
Professional
Enhancements
Job Trainings related
to Stress Management, Analytical Skills, etc.
Scholastics
Pursuing DMS
(Doctorate in Management Studies) from ISBM.
PGDM (Marketing
& HR) from Assam Institute of Management in 2000. Secured 61%. B.Sc. (Zoology) from
Gauhati University in 1996. Secured 59%.
Accolades
Served in the various
responsible posts like Captain, Core Member, Joint Secretary, etc. and
organized and conducted various Inter College Events. Bagged prizes in
several Inter College and School Competitions (Quiz Competitions & Cricket Tournaments). Active council
member with GLG Council (Gerson Lehrman Group). Actively associated
with CRY (Child Relief & You) as a voluntary member for last 3 years.
Personal
Profile
Date of Birth : 7th December
195
Present
Address : 309, Hosseinpur,
“Swastik”, 2nd Floor, EKTP, Kolkata – 700107
Languages
Known : English, Hindi, Bengali, Assamese and Punjabi
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